Design Audit

FLAPH - bold packaging for an uncompromised fashion

Wear it, wear it again

FLAPH is a small giant. In the sense that they believe in something much bigger than themselves. They believe that we can all get much better at incorporating sustainability and accountability into our clothing habits. And they’re going big. Scanlux Packaging has designed its unique and exclusive, bright explosion of colour for a shipping bag.

"We were looking for an innovative and environmentally friendly packaging solution that would match our brand DNA. In addition, the packaging had to have a great design. We felt that Scanlux could fulfil these expectations with the Paptic solution."

Flaph skjorte
Flaph t-shirt
cool cardboard venstre

Change agents with a conscience

FLAPH creates fashion with high ambitions.

They want to inspire consumers to buy less clothes – of better quality – and wear them more and for longer. And they are fighting for a more transparent and responsible way of creating fashion.

The founders of FLAPH, Pernille Morell Aaen, Jesper Tomra Aaen and Line Tomra Aaen have big plans. They want to be ambassadors for more transparency in a world where consumers find it difficult to recognise what is the responsible choice when buying their clothes. And they are actively working on the use of innovative and environmentally friendly materials in their own clothing production

On their own webshop, they make a great effort to inform consumers about the materials used in their designs and where and how the clothes are produced.

"It's really hard to navigate the clothing industry. And even if the clothes are made from an organic material, it's not necessarily the best choice. It's also about where and how your clothes are produced."

Flaph Wear It txt

Your new shirt is made from textile offcuts and fishing nets - and the shipping envelope from FSC® certified wood fibre

FLAPH takes a holistic approach to their business and the world around them.

Not only are the clothes made from innovative and eco-friendly materials such as recycled textile materials and fishing nets, but they also insist on having materials and clothes produced in Europe for shorter transport distances.

And of course, their packaging must also reflect their approach to the environment and the brand’s DNA. So nothing is left to chance. FLAPH’s packaging is made from Paptic, a 100% wood fibre material with many environmentally friendly and design-friendly properties.

FLAPH needed a shipping bag for their webshop that could be used for all their products and that could reflect their core values. Pernille and Jesper came across Scanlux and the material Paptic online and were immediately interested.

In addition to the environmental benefits of using a material like Paptic, it was important to them that their shipping bag had a nice and consistent design. At the same time, it had to be functional and easy for the customer to return.

Module dry paper Scanlux Packaging
Flaph-forsendelsespose-og-tshirts

"When we first saw the Paptic bag, we were already sold. We thought that this nice strong and soft quality was really unique. We had a lot of requirements for our shipping bag - of course, it had to match certain sustainable standards, but at the same time it was also important to us that it was an exclusive parcel that reached the consumer."

The paper material with the benefits of plastic

Paptic is a rather unique material, made from wood fibres, but with many of the same benefits as plastic.

The production of the material comes from forests that are managed in an environmentally responsible way.

The surface is soft and pleasant to the touch, and the material is both water-resistant and hardwearing.

It is also:

  • recyclable
  • biodegradable
  • suitable for printing
  • exclusive to look at and touch
  • suitable for many different types of packaging e.g. mailing bags, envelopes, carrier bags, garment bags and shoe bags - the only limit is your imagination
    available as FSC® certified material
Learn more about Paptic here

Young ideas + years of experience = innovation

As new entrepreneurs, the founders of FLAPH didn’t know much about packaging, so they looked for a collaborate partner to help them get started.

They already had some ideas for design and functionality, but had no experience in the actual packaging design and production.

When the trio came across Paptic on the Scanlux website, they got in touch for some guidance. It quickly became apparent that FLAPH and Scanlux were a good match. FLAPH was full of great ideas, and Scanlux had the expertise and experience to help bring the shipping bag to life.

“The reason why we chose Scanlux Packaging as the supplier for our Paptic solution was that Scanlux had both the expertise and the products we required. We have received the necessary counselling throughout the process, both in terms of the product’s properties, but also in the production itself. And, if there have been problems, we have discussed it up front. It has been important for us that we have felt safe in this process.” says Jesper Tomra Aaen.

"It's one thing to want to shop more sustainably, but what should you be looking for?"

FLAPHS' holistic vision is therefore about environmentally friendly actions and transparency for customers. Therefore, it has also been important to reflect this in the packaging. The products that are sent out must also reflect high quality and be a good experience for the customers to receive. The unique and super stylish blue shipping bag is certainly not to be overlooked when it arrives in the post.

"Packaging is a big part of our business and our shop. We are a webshop, and we make our living by sending goods to consumers. Therefore, it was important that our packaging reflected all the values we have in our company, and that is the sustainable DNA. So our shipping bags had to do the same."

You wear 20% of your clothes 80% of the time

Pernille was doing a thesis on re-branding in her marketing studies when she became aware of some of the many environmental issues in the fashion industry.

"It's scary to think that this is the second most polluting industry in the world. As consumers, we have a habit of constantly buying new clothes, even though we already have a whole wardrobe full of clothes we don't wear. You only wear about 20% of your clothes 80% of the time. It's always the same black dress, white shirt or blazer that you take out of the wardrobe. We know this from ourselves and that's why we decided to make a basic collection."

So for FLAPH, fashion is also very much about creating clothes that are long-lasting and responsibly made. “This way, we can make do with fewer garments that have less impact on the environment.”

Click on the image to learn more about the collaboration with Scanlux >>

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"Awareness is also part of our vision. To make the consumer aware of what they are buying here. Both good and bad - because we are far from the finish line. We have started in a good place, we feel, but it is a process to make it more and more sustainable so that we harm the climate less. It will never be 100% CO2 neutral. For example, every time we sell something on the webshop, we plant a tree to compensate for some of the CO2 we will emit. It's a green mission we are on, but it will never be 100% neutral, we are fully aware of that. But we feel that we are well on our way."

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