Consumers want to adjust their behavior for the benefit of the environment, inspiring new and “green” consumer habits; something that can be felt amongst businesses that have to adapt and rethink their production, distribution and logistics. This is done partly to take responsibility for the environment as a company, and partly to meet consumer demand.
This is a task that is easier said than done, however. The market’s supply of strong alternatives to disposable packaging is limited – at least if the material is to perform to a high level and at the same time be environmentally-friendly. Nonetheless, this is precisely what the unique material Paptic is capable of.
In this article, we describe current environmental challenges and present Paptic material’s distinctive qualities and possibilities:
What is Paptic?
Paptic is the result of a special type of technology and manufacturing process, which creates a revolutionary material with versatile usage possibilities. The material consists of wood-based cellulose fibres.
Paptic is one of the market’s most creditable contributions for a high-performance alternative to many of the packaging solutions found on the market today.
The unique thing about Paptic is that it combines some of the best qualities found in plastics, paper and textiles; the high print-quality of paper, the durability of plastic and the softness and versatility of fabric.
Upon request, the material can even be produced with FSC® certified paper, which means that the fibres come from trees felled in sustainably run forests and other controlled sources.
Paptic is high-performing and sustainable
Paptic is a 100% plastic-free, sustainable and biodegradable product that is high-performing on many levels. The material still has great qualities such as optimal durability, flexibility and formability.
Paptic build their sustainability principles on five fundamental pillars. Let’s elaborate a little on these:
#1 Renewable Raw Materials
Paptic consists of wood-based cellulose fibres. The material is also available FSC® certified, which verifies that the paper comes from sustainable forestry and other controlled sources.
#2 Resource efficient
Secondly, Paptic is developed using a resource-efficient technique that saves both water and energy.
Due to the flexibility and durability of the material, consumers will be much more likely to reuse Paptic packaging – again and again. In addition, the high-quality look and feel will also extend the use value and service life of the packaging.
The material is 100% biodegradable.
Paptic can be circulated and recycled along with cardboard and paper.
In other words: Paptic is a thoroughly sustainable material that can replace your fabric, paper or plastic packaging without compromising on performance, aesthetics or functionality.
Let’s take a closer look at the various possible uses for the material.
An innovative packaging material for stores and webshops
Many companies today still associate sustainable packaging materials with inadequate quality and poor durability. However, innovative technology within the field has enabled us to develop environmentally friendly materials that are just as strong and, not least, just as versatile as existing disposable plastic.
Paptic has many uses within both physical retail and e-commerce. Take a look at the possibilities in the table below:
Your mind’s the limit when it comes to the many ways in which your company could utilise Paptic for packaging production.
Increase your company sales and brand value with Paptic
As a sustainable packaging material, Paptic is also an extremely effective branding tool. A tool that can help establish a strong position for your company both in the market and in the minds of your customers.
In addition to being sustainable, plastic-free, reusable and biodegradable, the material also has a number of other benefits:
Make your business more attractive to your customers – both at the brand and product level
In a sustainable age, where demand for sustainable solutions is rising astronomically among environmentally-aware consumers, the packaging industry is no exception.
According to a study from the Danish Ministry of Environment and Food, 48% of Danish consumers are greatly or to some extent affected by a brand/product’s environmental profile. This is a trend confirmed in another study by the research institute Retail Institute Scandinavia, showing that as many as 83% of the young “Generation Z” (born before 2001) attribute a great deal of importance to ethically sound and sustainable profiles.
Source: Retail Institute Scandinavia
Put another way: Consumers shop and make purchasing decisions based on sustainability principles and values. And it’s here that the sustainable Paptic packaging design can be an obvious way for your business to set itself apart and create brand awareness amongst customers.
Give your products and your brand more credibility and high-end character
Paptic’s sustainable identity can help strengthen and build your brand identity. By using the material in your packaging solutions, you can clearly communicate your company’s environmentally friendly and sustainable profile. For example, in the form of:
- Optimised “in-store” (or online) impact
- Increased credibility (user-friendly packaging and environmentally friendly values)
- Better overall user experience (great look and feel, high-end quality and reliable “top of mind” branding awareness).
In short: Paptic signals a sustainable quality brand that can elevate your business to occupy “top of mind” awareness among potential customers.
The world faces a myriad of environmental challenges, and Paptic can present a sustainable alternative to conventional paper, textiles and plastic.
Is Paptic the future sustainable packaging solution for you and your business?
Can you see the potential, but are having trouble figuring out how to design the perfect Paptic packaging solution? At Scanlux Packaging, we can provide both expert advice and develop the packaging design you’ve been dreaming of.
You can reach us either by phone at +45 48 24 29 00, via email at [email protected], or via our online contact form. Together, we can quickly find the ideal environmentally friendly packaging solution to create the best possible shopping experience for your customers.
All the best for the work ahead!
We carry a wide selection of Forest Stewardship Council® (FSC®) certified packaging products (FSC-C126290). Look for the FSC® logo on certified products. Read more about our certifications here.
Epinion og Miljøstyrelsen (2017): Borgerundersøgelse: Cirkulær økonomi.
Retail Institute Scandinavias (2019): https://retailinstitute.dk/er-du-klar-til-2019-og-de-nye-forbrugere/
Paptic Fact Sheet (2019)