Design Audit

10 tips for your e-commerce success

10 tips for optimising the shopping experience - from webshop to end user

Quality packaging that is highly user-friendly and aesthetically appealing is often a good investment that pays for itself in the long run.

The well-thought-out packaging solution is also part of a positive customer experience and spreads positive ripples across all customer journey stages. An effect that ideally creates repeat customers and, ultimately, additional sales.

There's no single formula for success, but we've put together a few tips to help you get started. Here you go!

  1. Make your visual brand identity consistent across your packaging, webshop and other platforms.
  2. Communicate your brand clearly on all packaging via print, colours, logos, etc.
  3. Invest in high-quality packaging that ensures durability, abrasion resistance and resilience to avoid product damage during transport.
  4. Think simple and efficient packaging designs that minimise the use of material and filling and are easy to open.
  5. Consider environmentally friendly material solutions that are easy for consumers to dispose of, reuse or recycle.
  6. Clarify your environmental impact on the packaging, if applicable, possibly in the form of environmental certifications.
  7. Are you up for innovative materials? Much research is done on materials, such as shipping bags made from grass or other plant-based materials. Ask your packaging supplier for inspiration.
  8. Give consumers something "extra" unexpected and memorable, such as an experience, a small gift, or a surprising wrapping detail. This increases the chance of repurchase.
  9. Try to give consumers an in-store experience when navigating your online store.
  10. Always guarantee optimal customer service in the form of fast delivery and, if applicable, free shipping and returns.


With the above ten tips for packaging development and management, you'll be well prepared to optimise your customers' buying experience on your webshop and during parcel delivery.

 

Enjoy your work!

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