Design audit

Design Audit

10 tips for your e-commerce success

10 tips for optimising the shopping experience - from webshop to end user

Quality packaging that is highly user-friendly and aesthetically appealing is often a good investment that pays for itself in the long run.

The well-thought-out packaging solution is also part of a positive customer experience and spreads positive ripples across all customer journey stages. An effect that ideally creates repeat customers and, ultimately, additional sales.

There's no single formula for success, but we've put together a few tips to help you get started. Here you go!

  1. Make your visual brand identity consistent across your packaging, webshop and other platforms.
  2. Communicate your brand clearly on all packaging via print, colours, logos, etc.
  3. Invest in high-quality packaging that ensures durability, abrasion resistance and resilience to avoid product damage during transport.
  4. Think simple and efficient packaging designs that minimise the use of material and filling and are easy to open.
  5. Consider environmentally friendly material solutions that are easy for consumers to dispose of, reuse or recycle.
  6. Clarify your environmental impact on the packaging, if applicable, possibly in the form of environmental certifications.
  7. Are you up for innovative materials? Much research is done on materials, such as shipping bags made from grass or other plant-based materials. Ask your packaging supplier for inspiration.
  8. Give consumers something "extra" unexpected and memorable, such as an experience, a small gift, or a surprising wrapping detail. This increases the chance of repurchase.
  9. Try to give consumers an in-store experience when navigating your online store.
  10. Always guarantee optimal customer service in the form of fast delivery and, if applicable, free shipping and returns.


With the above ten tips for packaging development and management, you'll be well prepared to optimise your customers' buying experience on your webshop and during parcel delivery.

 

Enjoy your work!

Mixed e-commerce branded
Peak performance branded boxes

Other stories

ARTICLE

Your customers have sustainability on the agenda

Generations Y and Z are increasingly thinking of sustainability as part of the core narrative of the brands they are looking for.

Tell me more about Y and Z

ARTICLE

Packaging ties the physical and online worlds together.

An omnichannel strategy is about creating a connection and streamlined customer experience across all channels.

Learn more about omnichannel

ARTICLE

Paptic – sustainable paper packaging with the benefits of plastic

Paptic is a revolutionary material with endless possibilities. But what exactly is it and how can it help you in your business?

Learn all about Paptic
Was this article helpful?
YesNo
Black Corrugated Winebox 2 Bottle was added to your shopping cart