You can already tell the quality from the paper: strong and with a beautiful print. Royal blue and tied with a neat bow. There’s no doubt about it. It’s an expensive gift.
How you decide to gift wrap your products makes a difference to your customers. Choosing the right gift wrapping has an impact on the customer’s impression of your brand.
Paper tells the story
If your business is like many others, it’s mostly your products you have in mind when thinking about quality: Should the product be high quality, or are you going for a more budget-friendly approach? And the quality of the product also plays a decisive role in how consumers regard your brand. Nothing new here. But the way you package your products instore actually plays an almost equally important role in how customers regard the quality of your brand.
”By wrapping your products beautifully, you complete the purchase with an exclusive customer experience. If you wrap your product in silk paper first, then a box and finally some beautiful wrapping paper, you send the signal that your products mean a lot to you. Wrapping is the final exclusive touch. A touch that means a lot for the customer’s impression of the product’s worth,” explains Charlotte Grosen, Art Director at Scanlux Packaging.
By being meticulous about your gift packaging, you add value to your brand and make a positive impact on customers’ impressions of your brand.