Crystal clear design for beautiful nights

In order to reflect the brand’s values, the design of the paper bag had to be carefully thought out. The most important factors here, were to ensure the pure beauty and simple lines are expressed in the bag’s design.

The premium quality bag is therefore produced in solid matte dark blue paper, so there are no visible white corners or edges on the bag. Elegant grosgrain handles are glued discreetly into the fold of the bag’s top. The carrier bag also has a strong origami valley fold to avoid fold marks on the front or back of the bag. All design elements highlight the exclusive and quality of the design, that is also a hallmark of ByNachts products.

The logo in the middle of the bag is an embossed silver foil print, which makes the paper bag exude extravagance. The embossing in the strong material is a kind of stamp of quality for the customer, who can immediately sense the feeling of luxury. The silver colour of the logo also compliments the dark colour of the bag, creating a fine dynamic and making it visually striking. Again, it fits in with the colour of the packaging of ByNacht products.

The colour is very reminiscent of the dark night sky, and the silver of the twinkling stars – an image that matches ByNacht’s name and the idea of a good night’s sleep. Throughout, there is a clear red (or dark blue) thread that gives the brand a consistent look.