Design audit

Design Audit

Acne Studios. A strong brand ally.

Design and quality are of great importance for Acne Studios. These aspects are crucial for the whole process – from the design of the collections, to its packaging solution.

A logo that pops

To ensure the iconic Acne logo stood out and felt more exclusive than a regular print, we created a 3D effect on the print, leaving the logo to be bulky under the customer’s fingertips.

Where flawless is goal. And failure no-go.

Japanese custom made paper
Any paper won’t do for us – and the same goes for Acne Studios. To obtain the exact feel of it, their paper was custom made in Japan before we would do the careful dying process. Getting their signature brand colour right and resulting in the only outcome Acne Studios can accept: Flawless.

Not just any peach or powder
Most people know the Acne powdery pink brand colour. But few know they have a patent on their Pantone. It is of vital importance that the colour is displayed exactly the same across all materials and a strict dogma is just the kind of challenge our Creative Lab loves.


ACNE owns the patent to their signature colour

Blue transparent Acne bag

Other stories

Creative lab

Design is key

Let us invite you into a world of
bold colours and patterns,
magnificent materials, innovative
designs and sustainable solutions.

Visit Creative Lab


What works and what doesn't in e-commerce packaging?

Want your products to arrive both safe and in style? Here is what to avoid and what to embrace in ecommerce

Read more


A shipping bag for the senses

Let your core values be reflected in your shipping packages. Here there is both a pop of colour and climate-conscious values.

Jump into the blue
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