The Advent Calendar is a strategic tool that strengthens engagement, loyalty and growth
The packaging design should convey your identity, pique curiosity, and serve as a small, daily ambassador for your brand.
Find inspiration for your Advent Calendar designs hereChristmas magic starts with the design
The design of your branded advent calendar is your first promise to the recipient. Create a well-thought-out design concept with a clear connection between design and content. This builds credibility and demonstrates professionalism and insight into the target group.
Be aware of creating details that surprise. For example, a calendar designed differently with secret drawers, or little stories hidden in the graphics when you look.
Create an atmosphere
Christmas is full of warmth, joy and expectations. So why not turn up the Christmas spirit with your own staged universe! Carefully consider colours, graphics and effects. It sets the mood.
Design guides behaviour – without shouting
Good design guides the user without ever feeling like instructions. Maybe it's just clear to see which door to open today, or maybe the customer is guided to a QR code that leads them to an immersive universe of your brand or to a community of others who cultivate your products and values. This gives the customer a positive experience of your brand.
Good design amplifies your message
Design amplifies your message, regardless of whether your goal is lead generation, sales, brand awareness or the desire to strengthen the community:
- It makes messages easier to understand
- CTA's are more natural
- Brand values are clearer
A good design also makes your Advent calendar shareable. People don't just share content, they share experiences. If the design is beautiful, fun, unique, or clearly branded, then your Advent calendar will be shared on social media, mentioned and remembered after Christmas!
In short, a good Advent calendar design creates relationships while supporting your business goals.
Design is not decoration; it is strategy.
We help you create your unique Advent calendar
Five good considerations you can make before the design meeting with us
Clearly define what your packaging should signal: premium vs budget, sustainability, innovation, simplicity, etc. Please provide your brand guidelines (colours, logo, typography, tone of voice) so we can quickly familiarise ourselves with your visual and linguistic universe.
Think about all the practicalities. There will be functional requirements for the logistics of the Advent calendar, such as product protection (are the products light/heavy or small/large), and how they will be transported and stored. And what functionality requirements will there be from the customer's perspective: setup, opening/closing options, and possible reuse?
Please bring pictures or physical examples of packaging that you like, possibly from other industries. Explain what you like about them (material, finish, colours, structure) so that we can translate it into your own design.
Have an idea of the budget, expected runs, and when the packaging should be ready. This helps the supplier propose solutions that align with your framework – and avoid unrealistic concepts.
- Material selection and sustainable alternatives
- Minimum orders and scalability
- Delivery times and prototypes
7 quick questions and answers
The Advent calendar is more than 100 years old
The Advent calendar is more than 100 years old
Over 100 years ago, a little boy in Germany dreamed of a more visual way to count down the days until Christmas.
His name was Gerhard Lang, and he became the man behind the world's first Advent calendar with doors in 1908.
Since then, the advent calendar has evolved from a simple tradition into a powerful marketing channel for brands worldwide.
