We have examined 9 companies’ e-commerce packaging – what works and what doesn’t?

Investing in delivery packaging is in many ways a good idea. At least if one is to believe a new study that reveals the importance of delivery designs.

The study was prepared in a collaboration with Scanlux Packaging and export engineer Marie L. Jørgensen. This is a qualitative study of nine companies’ delivery packaging – more specifically Zalando, Boozt, H&M, Magasin, Pieces, Intersport, Filippa K, Bestseller and ASOS. Essentially, a mix of popular clothing webshops, sports equipment/clothing retailers, and major online resellers that bring together other clothing brands. The study aims to outline what works and what doesn’t work in terms of design and experience when developing e-commerce packaging.

In this article, we will shed light on four key conclusions from the study to help you understand what you need to be aware of when designing the perfect packaging for your online business. 

Briefly about the study

The report presents results from a qualitative analysis of nine companies’ e-commerce packaging. This is a low-practice study, where Marie has ordered goods from the selected companies and then examined the overall experience – from receiving the packages to unpacking and returning the goods.

The analysis examines the packaging:

  • materials
  • design
  • information
  • unboxing experience
  • user experience
  • the general customer service in connection with delivery and return.