“Din Isenkræmmer”, is a Danish retail chain. The chain is distinct in the sense, it is comprised by a group of stores that caters to local needs instead of having a singular standardised inventory. The stores coorporates closely in purchasing inventory and marketing, however.
The plastic bag features the chain’s black logo contrasted with a white background in order to maximise visibility. The logo is eye-catching itself, by clever use of pictograms to display the items sold by the store.