Gift bags save time (and money)

26th May 2020|Retail Experience|

We love to buy and give gifts. There are countless recurring occasions during the year that, over and over again, require us to get out our credit card. Especially around holidays such as Christmas you can find plenty of gift ideas in stores. According to a study by Deloitte, the average consumer bought a total of 16 gifts in 2018 in connection with holidays and special occasions.

Naturally, such a large consumption of gifts means a correspondingly large consumption of gift wrap, ribbons and other wrapping materials. Every single gift must be wrapped, and long queues and waiting times can quickly come about – unless the cashiers are lightning fast with the gift wrap, scissors, ribbon, and tape.

To avoid this, it’s a good idea to consider new, smart, and cost-effective packaging solutions. It can save time, money and wasted labour. This is where gift bags are a good alternative to classic gift wrap. You’ll get the answers to why and how in this blog post.

Happy reading!

Waiting time is a waste of time in the eyes of customers – and time is money

Although it is primarily the gift itself that counts, the packaging also matters a lot. A beautiful and aesthetically wrapped gift is an expression of the thought and effort that the gift-giver put into the gift as a whole.

However, wrapping a gift and tying the perfect bow isn’t easy for everyone. In addition, it takes time if you are not trained in it, which can result in long waiting times in stores for customers.

Waiting is the cashier’s worst enemy – apart from the impatient and busy customer on the other side of the counter. Several studies show that customers often believe that the time they spend waiting is significantly longer than the actual waiting time. For example, consider the following study:

  • 94% of customers believe that an acceptable waiting time is 5-10 minutes or less.
  • Excessive waiting time is the second most frequent cause of customer complaints in retail stores.
  • If the waiting time exceeds 10 minutes, 48% of customers perceive the business to be poorly run, while 52% are unlikely to visit the store again.

In other words, waiting time is a waste of time in the eyes of customers. As you know, time is money. Therefore, it can cost store owners dearly if the gift wrapping takes up too much of the customers’ precious time. At worst, they leave and do not return – and this can negatively affect the store’s brand and bottom line.

Gift bags mean gift wrapping can be done in an instant

How do you avoid waiting, meter-long queues, and potentially negative publicity from impatient customers waiting for their gift to be wrapped? A possible and effective solution is gift bags.

Gift bags are a smart alternative to traditional gift wrap or gift boxes. Instead of offering gift wrapping, gift bags can be an extremely time-saving solution. They stand out by being easy and quick to unfold, and require no bending, folding or tape.

As specialists in the development and design of packaging and wrapping solutions, we always strive to optimize packaging design. That’s why we’ve analyzed the time efficiency of packaging with gift wrap, gift boxes and gift bags respectively. We can reveal that there is a difference of crucial seconds – even minutes.

Gift wrap, gift box or gift bag – which wins?

You can see the results of our unscientific study in the table below. The numbers speak for themselves.