{"id":127531,"date":"2021-10-27T13:10:20","date_gmt":"2021-10-27T11:10:20","guid":{"rendered":"https:\/\/scanlux-packaging.com\/se\/?p=127531"},"modified":"2024-11-28T13:18:33","modified_gmt":"2024-11-28T12:18:33","slug":"darfor-ska-du-byta-ut-den-bruna-pappkassen-mot-en-brandingupplevelse","status":"publish","type":"post","link":"https:\/\/scanlux-packaging.com\/se\/darfor-ska-du-byta-ut-den-bruna-pappkassen-mot-en-brandingupplevelse\/","title":{"rendered":"D\u00e4rf\u00f6r ska du byta ut den bruna pappkassen mot en brandingupplevelse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"127531\" class=\"elementor elementor-127531\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39d9376a hero-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39d9376a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56d8537f\" data-id=\"56d8537f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1306aaa5 elementor-section-height-min-height elementor-section-content-middle hero-bg elementor-section-boxed elementor-section-height-default\" data-id=\"1306aaa5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7f922c5a\" data-id=\"7f922c5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60b1baed elementor-hidden-mobile elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"60b1baed\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">D\u00e4rf\u00f6r ska du byta ut den bruna pappkassen mot en brandingupplevelse<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f12169c last-ptag-no-mbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f12169c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7afd75e4\" data-id=\"7afd75e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16293237 elementor-widget elementor-widget-heading\" data-id=\"16293237\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idag k\u00f6per fler och fler sina produkter online, och e-handel har blivit st\u00f6rre och viktigare \u00e4n n\u00e5gonsin.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73434767\" data-id=\"73434767\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b6102e1 elementor-widget elementor-widget-post-info\" data-id=\"4b6102e1\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d6d5116\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>oktober 27, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1d1a278\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Artikel<\/span>, <span class=\"elementor-post-info__terms-list-item\">E-handelsemballage<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149b2e87 elementor-widget elementor-widget-text-editor\" data-id=\"149b2e87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det inneb\u00e4r att kunderna mer s\u00e4llan \u00e4r p\u00e5 plats fysiskt vid deras k\u00f6p, och det g\u00f6r ocks\u00e5 att emballaget blir ett viktigt s\u00e4tt att kommunicera med kunderna p\u00e5. N\u00e4r kunderna inte vill komma till butiken f\u00e5r butiken komma hem till kunderna. Vid onlinek\u00f6p \u00e4r emballaget typiskt sett den f\u00f6rsta fysiska kontakten med ditt varum\u00e4rke. Emballaget blir varum\u00e4rkets ansikte ut\u00e5t och det enda tillf\u00e4llet d\u00e5 du kan visa upp dig fysiskt i en online-kontext. Det bidrar till att skapa v\u00e4rde och f\u00f6rst\u00e4rker k\u00f6pupplevelsen f\u00f6r de kunder som handlar online. Bra emballage \u00e4r d\u00e4rf\u00f6r din m\u00f6jlighet att f\u00f6rb\u00e4ttra kundupplevelsen och skapa en b\u00e4ttre ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec4b35 elementor-widget elementor-widget-text-editor\" data-id=\"1ec4b35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sex punkter om f\u00f6rdelarna med bra emballagedesign och vad det betyder f\u00f6r varum\u00e4rket och kundupplevelsen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e90aa46 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7e90aa46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b1745de\" data-id=\"4b1745de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d214747 elementor-widget elementor-widget-image-and-text\" data-id=\"d214747\" data-element_type=\"widget\" data-widget_type=\"image-and-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"image-and-text-main-wrapper \" id=\"image-text-d214747\">\r\n            <div class=\"image-and-text-wrapper image flex-dir-col-reverse\"  >\r\n                <div class=\"image-and-text-column-one    \">\r\n                                            <div class=\"image-and-text-column-one-inner \">\r\n                                                            <h3 class=\"image-and-text-title\"><div class=\"image-and-text-heading\"><h2>Kort om artikeln<\/h2><\/div><\/h3>\r\n                                                        \r\n                                                                                                    <div class=\"image-and-text-content\">\r\n                                        <p>Vi vill h\u00e4r guida dig igenom f\u00f6rdelarna med bra emballagedesign och betydelsen f\u00f6r varum\u00e4rkes- och kundupplevelsen. Du f\u00e5r \u00e4ven tips p\u00e5 hur du kan skapa ett bra och effektivt emballage som sticker ut hos konsumenterna.<\/p><p><strong>Inneh\u00e5ll:<\/strong><\/p><ol><li>Bra emballagedesign skapar b\u00e4ttre kundupplevelser<\/li><li>Emballagedesign p\u00e5verkar kundernas uppfattning och k\u00f6pbeslut<\/li><li>Emballaget har stort betydelse f\u00f6r upplevelsen av varum\u00e4rket<\/li><li>F\u00e5 positiv ROI med ditt emballage<\/li><li>Hur skapar du ett b\u00e4ttre emballage?<\/li><li>Tips p\u00e5 design av effektivt emballage som sticker ut hos konsumenterna<\/li><\/ol>                                    <\/div>\r\n                                                                                                                                                                                                                            <\/div>\r\n                                            <\/div>\r\n                <div class=\"image-and-text-column-two    \" >\r\n                                            <div class=\"image-and-text-column-two-inner\">\r\n                            <div class=\"image-and-text-image-wrapper \">\r\n                            <div class=\"image-and-text-image-round-wrapper-inner cover\" style=\"background: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/unboxing-a-mac-kvadrat.jpg )\"><\/div>                            <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n            <script>\r\n            <\/script>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a4479 elementor-widget elementor-widget-spacer\" data-id=\"35a4479\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77bffe9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77bffe9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f676c\" data-id=\"8f676c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-510c170f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"510c170f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/08\/Frame-252.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cd4d3e5\" data-id=\"2cd4d3e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc09803 elementor-widget elementor-widget-heading\" data-id=\"6dc09803\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bra emballagedesign skapar b\u00e4ttre kundupplevelser<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540807ef elementor-widget elementor-widget-text-editor\" data-id=\"540807ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00d6kningen av e-handel har gett kunden nya k\u00f6pperspektiv. Eftersom m\u00e5nga k\u00f6p g\u00f6rs online \u00e4r det sv\u00e5rare f\u00f6r f\u00f6retag att bygga upp lojala relationer till kunden. Kunden kan enkelt hitta andra alternativ online, f\u00f6r p\u00e5 n\u00e4tet kan man handla i hela v\u00e4rlden. Det inneb\u00e4r att det \u00e4r \u00e4nnu st\u00f6rre konkurrens n\u00e4r det kommer till service och att g\u00f6ra kunder n\u00f6jda.\u00a0<\/p><p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Du beh\u00f6ver d\u00e4rf\u00f6r sticka ut och se till att den kundupplevelse du skapar \u00e4r mitt i prick<\/a>. Det r\u00e4cker inte l\u00e4ngre att skapa ett t\u00e5ligt emballage som h\u00e5ller f\u00f6r transporten, utan det blir ocks\u00e5 n\u00f6dv\u00e4ndigt att \u00f6verraska kunden p\u00e5 ett s\u00e4tt som g\u00f6r att han eller hon vill handla fr\u00e5n din webbshop igen. Bra emballage:<\/p><ul><li>kan skapa igenk\u00e4nnande och positiva reaktioner hos kunden<\/li><li>kan vara en del av din marknadsf\u00f6ring<\/li><li>kan avspegla sitt varum\u00e4rkes image<\/li><\/ul><p><br \/>Det finns massor av f\u00f6rdelar med att investera i b\u00e4ttre emballage f\u00f6r din e-handel. Bra emballagedesign kan bland annat p\u00e5verka kundernas k\u00f6pbeteende.\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/value-good-packaging-hannah-giro\/\" target=\"_blank\" rel=\"noopener\">Upp till hela 1\/3 av kundernas k\u00f6pbeteende \u00e4r baserat p\u00e5 emballaget<\/a>.<\/p><p>Bra emballagedesign kan \u00e4ven ge kunden en helhetsupplevelse av produkten. Helhetsupplevelsen h\u00e4nger ihop med begreppet omnichannel, som i h\u00f6g grad \u00e4r relevant idag. Den fysiska och digitala v\u00e4rlden sm\u00e4lter ihop och samlas i en s\u00f6ml\u00f6s integration. Det \u00e4r viktigt att kunden f\u00e5r helhetsupplevelsen, s\u00e5 att det finns ett samband mellan den fysiska produkten och butiken, varum\u00e4rkets generella image och f\u00f6rstahandsintrycket \u2013 det vill s\u00e4ga emballaget.<\/p><p>Om det inte finns ett samband och en helhetsupplevelse kan det uppst\u00e5 f\u00f6rvirring hos kunden. Det finns \u00e4ven en risk att kunden kan bli besviken p\u00e5 produkten just f\u00f6r att emballaget inte lever upp till f\u00f6rv\u00e4ntningarna. Emballaget b\u00f6r allts\u00e5 vara med i dina tankar redan fr\u00e5n b\u00f6rjan, och vara en del av din samlade strategi. Om du inte t\u00e4nker p\u00e5 emballaget f\u00e5r kunden en tr\u00e5kig, brun pappkasse och f\u00e5r inte den \u00f6nskade kundupplevelse som han eller hon kanske hade f\u00e5tt i en fysisk butik.<\/p><p>Det \u00e4r d\u00e4rf\u00f6r viktigt f\u00f6r dig som arbetar med e-handel att t\u00e4nka ut en emballagestrategi som ger konsumenterna en k\u00f6pupplevelse som \u00e4r en del av ett genomt\u00e4nkt koncept. Service, brand och emballagedesign ska h\u00e4nga ihop.\u00a0<a href=\"https:\/\/scanlux-packaging.com\/se\/3-steg-for-en-lyckad-emballagestrategi\/\">F\u00e5 tips till en b\u00e4ttre emballagestrategi.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-550519d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"550519d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-117b4baf\" data-id=\"117b4baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f71ca1c elementor-widget elementor-widget-image\" data-id=\"f71ca1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Shippingbox_Oleana-1260x320-2.jpg\" title=\"\" alt=\"Oleana shipping box\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fafe5da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fafe5da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4aaf1c03\" data-id=\"4aaf1c03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21b8139f elementor-widget elementor-widget-heading\" data-id=\"21b8139f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emballagedesign p\u00e5verkar kundens uppfattning och k\u00f6pbeslut<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156f6ef7 elementor-widget elementor-widget-text-editor\" data-id=\"156f6ef7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Emballaget har en stor effekt p\u00e5 hur kunderna uppfattar produktens v\u00e4rde och funktionalitet<\/a>. Om emballaget \u00e4r tilltalande kommer det ocks\u00e5 att \u00e5terspeglas i produkten. Uppfattningen om emballagets kvalitet p\u00e5verkar d\u00e4rf\u00f6r uppfattningen om produktens kvalitet, vilket i sin tur p\u00e5verkar k\u00f6pviljan.\u00a0<a href=\"https:\/\/www.arka.com\/blog\/effects-packaging-consumers-buying-decisions\" target=\"_blank\" rel=\"noopener\">En studie visar att om kvaliteten p\u00e5 emballaget f\u00f6rs\u00e4mras kommer en stor andel av konsumenterna att l\u00e4mna varum\u00e4rket eller byta till ett annat alternativ.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46cd0a6c elementor-widget elementor-widget-text-editor\" data-id=\"46cd0a6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>55% vill inte k\u00f6pa fr\u00e5n varum\u00e4rket igen, om emballaget \u00e4r d\u00e5ligt<\/li><li>36% vill byta varum\u00e4rke om emballaget inte lever upp till f\u00f6rv\u00e4ntningarna<\/li><li><a href=\"https:\/\/blog.drupa.com\/de\/how-product-packaging-affects-buying-decisions\/\" target=\"_blank\" rel=\"noopener\">52% vill k\u00f6pa igen om emballaget lever upp till f\u00f6rv\u00e4ntningarna<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a27952b elementor-widget elementor-widget-text-editor\" data-id=\"a27952b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I en butik har kunden alla m\u00f6jligheter till att f\u00e5 en upplevelse f\u00f6r alla sinnen. T\u00e4nk till exempel p\u00e5 en ljusstake som st\u00e5r i butik: Ljusstakens designer har med stor sannolikhet t\u00e4nkt p\u00e5 b\u00e5de f\u00e4rg, form och vikt. Samtidigt har butikens anst\u00e4llda t\u00e4nkt p\u00e5 hur ljusstaken ska st\u00e5 p\u00e5 hyllan, i vilken kombination den ska st\u00e5 med andra varor och hur ljuset ska vara i displayen. Det skapar ett hav av olika sinnesupplevelser f\u00f6r kunden och har ett stort inflytande p\u00e5 kundens k\u00f6pbeteende.<\/p><p>T\u00e4nk p\u00e5 samma situation i e-handel. H\u00e4r kan du inte se eller k\u00e4nna p\u00e5 produkten innan du k\u00f6per det \u2013 och ditt f\u00f6rsta m\u00f6te med produkten \u00e4r n\u00e4r den kommer i sitt emballage. Det \u00e4r viktigt att upplevelsen fr\u00e5n webbshoppen f\u00f6rs \u00f6ver i den fysiska dimensionen, och att sp\u00e4nningen och intresset f\u00f6r produkten forts\u00e4tter n\u00e4r kunden packar upp sina varor. Den samlade kundupplevelsen kan formas av sinnesintryck som:<\/p><ul><li>Doft<\/li><li>K\u00e4nsel<\/li><li>Ljud<\/li><li>Utseende<\/li><\/ul><p><br \/>Det \u00e4r d\u00e4rf\u00f6r du ska t\u00e4nka p\u00e5 alla element i emballagets design, som ocks\u00e5 ska st\u00e4mma \u00f6verens med hur du \u00f6nskar att ditt varum\u00e4rke ska uppfattas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7eef17ec\" data-id=\"7eef17ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b6a65 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f7b6a65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-HAPPY-MINT-2.jpg\" title=\"\" alt=\"Happy Mint 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bbbe4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bbbe4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20985bcc\" data-id=\"20985bcc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9002b34 caption-left-indent elementor-widget elementor-widget-image\" data-id=\"9002b34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/baeredygtighed-1260x320-1.jpg\" title=\"\" alt=\"FSC label\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-264b7a3a li-bullet-mgbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"264b7a3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3acbc0d3\" data-id=\"3acbc0d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52482f0 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"52482f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-BLUE-SERENITY-left-3.jpg\" title=\"\" alt=\"Circles Blue Serenity left 3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54e37d33\" data-id=\"54e37d33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a3a6fa elementor-widget elementor-widget-heading\" data-id=\"44a3a6fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emballaget har stor betydelse f\u00f6r varum\u00e4rkesupplevelsen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74dfbc15 elementor-widget elementor-widget-text-editor\" data-id=\"74dfbc15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En stor del av emballagedesignen handlar om ditt varum\u00e4rkes image. Upplevelsen av ditt varum\u00e4rke handlar n\u00e4mligen inte endast om produkterna och marknadsf\u00f6ringen, det handlar \u00e4ven om emballaget. Det \u00e4r viktigt att det finns ett samband mellan emballaget, produkten och ditt varum\u00e4rke. Konsumenterna kan enkelt bli f\u00f6rvirrade om de mottar n\u00e5got som inte st\u00e4mmer \u00f6verens med uppfattningen om varum\u00e4rket.<\/p><p>Emballaget \u00e4r vad kunden ser f\u00f6rst och det \u00e4r d\u00e4rf\u00f6r avg\u00f6rande att det avspeglar ditt varum\u00e4rke. Det \u00e4r m\u00e5nga parametrar som p\u00e5verkar hur ditt varum\u00e4rke uppfattas. N\u00e4r du kombinerar h\u00f6gkvalitativt emballage med snygg design f\u00e5r kunden en b\u00e4ttre upplevelse av varum\u00e4rket, och det kan ha en positiv effekt p\u00e5 hur n\u00f6jd och lojal kunden \u00e4r mot just ditt varum\u00e4rke.<\/p><p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">De positiva reaktioner som konsumenten har gentemot emballagedesignen kan d\u00e4rf\u00f6r ocks\u00e5 inflytande p\u00e5 hur ditt varum\u00e4rke uppfattas.<\/a>\u00a0Se d\u00e4rf\u00f6r til att ditt emballage avspeglar alla delar av ditt varum\u00e4rke \u2013 inte bara utseendem\u00e4ssigt men ocks\u00e5 alla omkringliggande faktorer, som exempelvis kundens sinnen, f\u00f6rsta intryck och upplevelse. Det kan \u00e4ven vara en faktor som h\u00e5llbarhet. H\u00e5llbarhet \u00e4r just en s\u00e5dan faktor som kan bidra positivt till uppfattningen om ditt varum\u00e4rke, och som s\u00e4ger n\u00e5got om varum\u00e4rkets v\u00e4rderingar. Om h\u00e5llbarhet och milj\u00f6fr\u00e5gor \u00e4r en del av ditt varum\u00e4rke kan det vara en utm\u00e4rkt id\u00e9 att l\u00e5ta det genomsyra ert emballage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fa1a2f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fa1a2f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b613b27\" data-id=\"6b613b27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd61fcb caption-left-indent elementor-widget elementor-widget-image\" data-id=\"6dd61fcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/shopping-online-1260x320-1.jpg\" title=\"\" alt=\"shopping online\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28bf8d18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28bf8d18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e229e17\" data-id=\"2e229e17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcb61 elementor-widget elementor-widget-heading\" data-id=\"fcb61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">F\u00e5 positiv ROI p\u00e5 ditt emballage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0517a3 elementor-widget elementor-widget-text-editor\" data-id=\"3d0517a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ptr.fi\/Raportit\/PTR_62_Valuepack.pdf\" target=\"_blank\" rel=\"noopener\">I en rapport fr\u00e5n Package Testing &amp; Research s\u00e5gs ett samband mellan bra emballageupplevelser och viljan att betala mer f\u00f6r produkten.<\/a>\u00a0Rapporten tar utg\u00e5ngspunkt i ett f\u00f6rs\u00f6k p\u00e5 emballagedesign som \u00e4r b\u00e5de intressant, i\u00f6gonfallande, praktiskt och enkelt att komma ih\u00e5g i f\u00f6rh\u00e5llande till varum\u00e4rket.<\/p><p>H\u00e4r l\u00e4ggs fokus p\u00e5 anv\u00e4ndarupplevelsen av emballaget i relation till hur mycket konsumenterna \u00e4r villiga att betala f\u00f6r produkten. Anv\u00e4ndarna skulle kolla p\u00e5 det visuella uttrycket och anv\u00e4ndandet av emballaget. Resultatet visade att hela 57% av konsumenterna g\u00e4rna ville betala mer f\u00f6r produkten om den kom i en v\u00e4l genomt\u00e4nkt och snygg f\u00f6rpackning som \u00e4r b\u00e5de praktisk (enkel att \u00f6ppna och st\u00e4nga) och har en fin design.<\/p><p>Konsumenterna \u00e4r d\u00e4rf\u00f6r mycket ben\u00e4gna att betala mer f\u00f6r produkter som kommer i b\u00e4ttre emballage. Det ska du t\u00e4nka \u00f6ver n\u00e4r du utarbetar din emballagestrategi och ska komma fram till hur mycket du vill investera i ditt emballage f\u00f6r din e-handel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e50b818 elementor-widget elementor-widget-image\" data-id=\"e50b818\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"476\" height=\"486\" src=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/10\/SE_Diagram-Villighed-til-at-betale.jpg\" class=\"attachment-large size-large wp-image-127922\" alt=\"Cirkeldiagram \u00f6ver betalningsvilja\" srcset=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/10\/SE_Diagram-Villighed-til-at-betale.jpg 476w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/10\/SE_Diagram-Villighed-til-at-betale-294x300.jpg 294w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/10\/SE_Diagram-Villighed-til-at-betale-103x105.jpg 103w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/10\/SE_Diagram-Villighed-til-at-betale-20x20.jpg 20w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ben\u00e4gna att betala mer f\u00f6r emballagedesign.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d00bb5a elementor-widget elementor-widget-text-editor\" data-id=\"4d00bb5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Emballage \u00e4r ofta en mindre investering j\u00e4mf\u00f6rt med andra produktkostnader. \u00c4nd\u00e5 ser vi g\u00e5ng p\u00e5 g\u00e5ng att emballaget p\u00e5verkar konsumentens k\u00f6pbeteende. Du b\u00f6r d\u00e4rf\u00f6r se emballaget som en viktig investering.\u00a0<\/p><p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Emballagets v\u00e4rde best\u00e4ms alltid av kunden och inte av dig som tillverkare eller designer<\/a>. Om kunden inte tar emot emballage med \u00f6nskad kvalitet, design eller upplevelse uppn\u00e5r du inget v\u00e4rde och investeringen \u00e4r f\u00f6rlorad.<\/p><p>Du f\u00e5r allts\u00e5 endast positiv avkastning p\u00e5 investeringen med b\u00e4ttre emballage som lever upp till kundernas f\u00f6rv\u00e4ntningar. Du kan garanterat leva upp till kundens f\u00f6rv\u00e4ntningar genom att k\u00e4nna till kundernas preferenser och skapa en design som matchar varum\u00e4rkets image \u2013 och framf\u00f6r allt skapa n\u00e5got som \u00e4r mer \u00e4n bara en brun pappkasse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-43708d31\" data-id=\"43708d31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc6ab68 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4dc6ab68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-HAPPY-MINT-4.jpg\" title=\"\" alt=\"circles Happy MInt 4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df1aed5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df1aed5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a255cdf\" data-id=\"a255cdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-822c6da elementor-widget elementor-widget-image\" data-id=\"822c6da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Packaging_materiel_mix-1260x320-1.jpg\" title=\"\" alt=\"MIxed packaging\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21804bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21804bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-164b0ba\" data-id=\"164b0ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4da094f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4da094f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-BLUE-BAM-left-5.jpg\" title=\"\" alt=\"Circles Blue Bam left 5\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66dc1e7\" data-id=\"66dc1e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2a6f53 elementor-widget elementor-widget-heading\" data-id=\"b2a6f53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hur skapar du b\u00e4ttre emballage?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47084f2 elementor-widget elementor-widget-text-editor\" data-id=\"47084f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det kan vara sv\u00e5rt att bed\u00f6ma v\u00e4rdet av vad som \u00e4r b\u00e4ttre emballage. Ofta h\u00f6r det ihop med emballagets egenskaper, som p\u00e5verkar uppfattningen av produktens och varum\u00e4rkets kvalitet. N\u00e4r det g\u00e4ller h\u00f6gkvalitativt emballage finns det m\u00e5nga faktorer som p\u00e5verkar.<\/p><p>Du m\u00e5ste se till att ha h\u00f6guppl\u00f6sta bilder, s\u00e4kerst\u00e4lla att trycket \u00e4r konsekvent och att materialet \u00e4r h\u00e5llbart. Det bidrar n\u00e4mligen till hur emballaget uppfattas av kunden. Det finns idag m\u00e5nga m\u00f6jligheter f\u00f6r att skapa nya och intressanta emballage som kan ha positiv effekt p\u00e5 kundens helhetsupplevelse av produkten. Det kan vara en god id\u00e9 att ta utg\u00e5ngspunkt i de element man hittar i fysiska butiker s\u00e5 som utseende, f\u00e4rg, material, textur och atmosf\u00e4r. Det g\u00e4ller som sagt att se emballagedesignen som det medel som ska ers\u00e4tta den fysiska butiksupplevelsen.\u00a0<\/p><p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Vi kan allts\u00e5 fastsl\u00e5 att emballage inte bara \u00e4r en praktisk funktion, men ocks\u00e5 ett verktyg f\u00f6r marknadsf\u00f6ring<\/a>\u00a0som p\u00e5verkar hur kunderna uppfattar produkten, hur mycket de \u00e4r villiga att betala och hur de recenserar helhetsupplevelsen av produkten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6473e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6473e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1f3d4f\" data-id=\"f1f3d4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f1ca48 elementor-widget elementor-widget-image\" data-id=\"9f1ca48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/E-commerce_Box_Open_box_Lupin-Sun-Rise1260x320-1.jpg\" title=\"\" alt=\"Branded shipping box\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-352edb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"352edb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-274a661\" data-id=\"274a661\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35d12c4 elementor-widget elementor-widget-heading\" data-id=\"35d12c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips till design av effektivt emballage som utm\u00e4rker sig hos konsumenterna<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f537c elementor-widget elementor-widget-text-editor\" data-id=\"f4f537c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8t7nfcs elementor-section-boxed elementor-section-height-default\" data-id=\"d8t7nfcs\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-knjisq0r\" data-id=\"knjisq0r\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-baixm5l elementor-widget elementor-widget-text-editor\" data-id=\"baixm5l\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">Anv\u00e4nd f\u00e4rger och m\u00f6nster<\/h3><p>Flera studier om k\u00f6pbeteende visar att f\u00e4rgen p\u00e5 emballaget \u00e4r en viktig faktor n\u00e4r det kommer till att dra \u00e5t sig kundernas uppm\u00e4rksamhet. Om du vill ha ett lyckat emballage ska du allts\u00e5 utm\u00e4rka dig med ditt f\u00e4rgval. Den klassiska, bruna pappersp\u00e5sen ska t\u00e4nkas om och det kan f\u00e4rger och m\u00f6nster hj\u00e4lpa till med. Du kan f\u00e5nga din m\u00e5lgrupp med en speciell ikon, ett i\u00f6gonfallande m\u00f6nster eller en f\u00e4rg som representerar ditt varum\u00e4rke.<\/p><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">Var konsekvent<\/h3><p>Det spelar ingen roll om du har en i\u00f6gonfallande design om kunderna har gl\u00f6mt dig n\u00e4sta g\u00e5ng de ska handla. Det g\u00e4ller att skapa en design kunderna k\u00e4nner igen. L\u00e5t ditt varum\u00e4rkes k\u00e4nnetecken synas genom allt fr\u00e5n produkt till emballage. Det ska finnas ett sammanhang mellan paketets inre och yttre. Se d\u00e4rf\u00f6r till att att m\u00f6nstret, ikonen eller f\u00e4rgen du v\u00e4ljer anv\u00e4nds p\u00e5 allt emballage, oavsett storlek eller produkt. Ditt emballage ska skapa samma k\u00e4nsla f\u00f6r kunden \u2013 oavsett vilken produkt kunden har i h\u00e4nderna.<\/p><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">Ber\u00e4tta en historia med din design<\/h3><div class=\"dePhmb\"><div class=\"eyKpYb\" data-language=\"en\" data-original-language=\"da\" data-result-index=\"0\"><div class=\"J0lOec\">Det ska vara en upplevelse f\u00f6r kunden att packa upp sin produkt. Storytelling \u00e4r en bra metod f\u00f6r att skapa en upplevelse med. Se till att ditt emballage p\u00e5 ett eller annat s\u00e4tt inkorporerar en historia. Det kan vara en historia om kvalitet eller en historia om h\u00e5llbarhet, som tydligg\u00f6rs med hj\u00e4lp av emballaget. Det kan ocks\u00e5 vara en historia om produkten eller tillverkningen av produkten. Kanske \u00e4r produkten tillverkad av ett helt speciellt material, eller \u00e4r det tillverkat under goda arbetsf\u00f6rh\u00e5llanden i Sydamerika? Ber\u00e4tta historien med emballaget genom text, f\u00e4rger eller former.\u00a0<\/div><\/div><\/div><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">Framh\u00e4v h\u00e5llbarheten<\/h3><div class=\"dePhmb\"><div class=\"eyKpYb\" data-language=\"en\" data-original-language=\"da\" data-result-index=\"0\"><div class=\"J0lOec\">Fler och fler konsumenter letar medvetet efter produkter och emballage som \u00e4r h\u00e5llbara. Om ditt emballage \u00e4r tillverkat med ett h\u00e5llbarhetsfokus kan du unders\u00f6ka hur det kan komma till uttryck p\u00e5 ditt emballage. Om du har ett emballage som \u00e4r tillverkat av FSC\u00ae-certifierat material kan du f\u00e5 certifieringen att vara en del av ditt design. Dina kunder kan p\u00e5 s\u00e5 s\u00e4tt se att du \u00e4r med och bidrar till naturen med ansvarsfullt skogsbruk.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c45707a\" data-id=\"c45707a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9740a15 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"9740a15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-CRISPY-SUN-6.jpg\" title=\"\" alt=\"Circles Crispy Sun 6\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d68f39f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d68f39f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0d1d97\" data-id=\"a0d1d97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b01dbce elementor-widget elementor-widget-text-editor\" data-id=\"b01dbce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8t7nfcs elementor-section-boxed elementor-section-height-default\" data-id=\"d8t7nfcs\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-knjisq0r\" data-id=\"knjisq0r\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-baixm5l elementor-widget elementor-widget-text-editor\" data-id=\"baixm5l\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"dePhmb\"><div class=\"eyKpYb\" data-language=\"en\" data-original-language=\"da\" data-result-index=\"0\"><h3 class=\"J0lOec\"><strong>Referencer:<\/strong><\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"elementor-section elementor-top-section elementor-element elementor-element-zy7vqy4 elementor-section-boxed elementor-section-height-default\" data-id=\"zy7vqy4\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-qbqlxm57\" data-id=\"qbqlxm57\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-4lsugql elementor-widget elementor-widget-text-editor\" data-id=\"4lsugql\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">\u201cCustomer experience through packaging in an online context\u201d, Linn\u00e6us University<\/a>\u00a0\u201cValue of Good Packaging\u201d, 2018:\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/value-good-packaging-hannah-giro\/\">https:\/\/www.linkedin.com\/pulse\/value-good-packaging-hannah-giro\/<\/a>\u00a0<br \/>The Effects of Packaging on Consumers\u2019 Buying Decisions\u201d:\u00a0<a href=\"https:\/\/www.arka.com\/blog\/effects-packaging-consumers-buying-decisions\">https:\/\/www.arka.com\/blog\/effects-packaging-consumers-buying-decisions<\/a>\u00a0<br \/>\u201cHow product packaging affects buying decisions\u201d:\u00a0<a href=\"https:\/\/blog.drupa.com\/de\/how-product-packaging-affects-buying-decisions\/\">https:\/\/blog.drupa.com\/de\/how-product-packaging-affects-buying-decisions\/<\/a>\u00a0<br \/><a href=\"https:\/\/ptr.fi\/Raportit\/PTR_62_Valuepack.pdf\" target=\"_blank\" rel=\"noopener\">\u201cTools for Creating and Measuring the Value in Packaging\u201d, Package Testing &amp; Research, 2016<\/a><\/div><\/div><div>\u00a0<\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31b9830d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31b9830d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bd0fe1e\" data-id=\"7bd0fe1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-182f7b07 elementor-widget elementor-widget-contact-form\" data-id=\"182f7b07\" data-element_type=\"widget\" data-widget_type=\"contact-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"contact-form-container newsletter style2 pink\">\r\n                    <div class=\"block-title-wrapper\">\r\n                <h3 class=\"block-title\">L\u00e5t oss prata<\/h3>\r\n            <\/div>\r\n                    <div class=\"form-content-wrapper\">\r\n                <div class=\"block-ellipse\"><\/div>\r\n                <div class=\"form-row v1\">\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-icon-wrapper\">\r\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"80\" height=\"80\" viewBox=\"0 0 80 80\" fill=\"none\"><path d=\"M54.6222 43.7699C53.5838 42.9977 52.5808 42.2876 51.4535 41.6841C50.5926 42.8823 49.3943 43.8853 48.2849 44.7729C49.563 45.3409 50.6636 46.4327 51.8263 47.2404C54.3293 48.9534 57.1696 50.5156 58.9892 53.1073C60.8087 55.6991 61.6519 58.6459 62.575 61.6992C63.4449 64.5661 64.1194 67.4951 64.1194 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45.9061 67.0334C45.6664 66.7938 45.3824 66.6163 45.0984 66.4299C44.0155 65.7375 42.8084 65.1162 41.9741 64.1133C41.4681 63.5008 41.0865 62.7819 40.8646 62.0274C40.6604 61.3529 40.5273 60.5807 40.6338 59.8884C40.7492 59.1339 41.2374 58.5392 41.8054 58.0688C42.3912 57.5806 43.0392 57.1546 43.8291 57.1368C44.5392 57.1546 45.1871 57.5007 45.7286 57.9445C45.9771 58.1487 46.2079 58.3795 46.412 58.628C46.5984 58.8588 46.7404 58.983 47.0511 58.9919C47.2463 58.9919 47.4682 58.9919 47.6457 58.8942C47.8233 58.7877 47.9386 58.6013 48.0718 58.4416C48.1162 58.3883 48.1605 58.3351 48.2049 58.2907C48.2227 58.2729 48.2493 58.2552 48.2671 58.2374C48.7109 57.838 49.2523 57.554 49.8203 57.4031C50.9476 57.1013 52.705 57.2788 53.3973 58.3528C53.7435 58.8765 53.7967 59.5511 53.7967 60.1635C53.8056 60.8292 53.6991 61.4771 53.4506 62.0896L53.4594 62.0807Z\" fill=\"#121212\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M38.9119 60.2699C38.9119 60.3231 38.9119 60.3764 38.9119 60.4385C38.8586 60.4119 38.832 60.3586 38.832 60.2876C38.832 60.2166 38.8675 60.1722 38.9119 60.1367C38.9119 60.1811 38.9119 60.2255 38.9119 60.2699Z\" fill=\"#121212\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M47.2996 68.1514C47.2996 68.1514 47.2641 68.1425 47.2552 68.1425C47.3617 68.1425 47.3528 68.1248 47.3084 68.1514H47.2996Z\" fill=\"#121212\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><\/svg>                        <\/div>\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <p>Vi vill v\u00e4ldigt g\u00e4rna h\u00f6ra ifr\u00e5n dig om du har n\u00e5gra fr\u00e5gor eller beh\u00f6ver en offert. Fyll i det h\u00e4r formul\u00e4ret s\u00e5 kontaktar n\u00e5gon av oss dig inom kort.<\/p>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <div class='_form_193'><\/div><script type='text\/javascript' src='https:\/\/scanluxpackaging.activehosted.com\/f\/embed.php?static=0&id=193&69DD32E41F882&nostyles=1&preview=0'><\/script>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19dc2982 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"19dc2982\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38f5075f\" data-id=\"38f5075f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42de23 elementor-widget elementor-widget-crosslinking-headline\" data-id=\"42de23\" data-element_type=\"widget\" data-widget_type=\"crosslinking-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"crosslinking-headline-wrapper\">\r\n                \r\n                                            <div class=\"container\"><h2 class=\"crosslinking-title\">Andra ber\u00e4ttelser<\/h2><\/div>\r\n                                        <div class=\"crosslinking-headline-outer-wrapper\">\r\n                        <div class=\"container crosslinking-headline-inner-wrapper\">\r\n                            <div class=\"crosslinking-headline-column-one\">\r\n                                <div class=\"crosslinking-headline-one\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/se\/7-saker-du-bor-veta-nar-du-valjer-emballage-guide\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/7-ting-du-skal-vide.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">ARTIKEL<\/p>\r\n                                                                                <a href=\"https:\/\/scanlux-packaging.com\/se\/7-saker-du-bor-veta-nar-du-valjer-emballage-guide\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Det h\u00e4r \u00e4r de 7 saker du b\u00f6r veta n\u00e4r du v\u00e4ljer ditt emballage<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p>Det \u00e4r viktigt att l\u00e4gga tid p\u00e5 att skapa emballage som uttrycker ditt varum\u00e4rke och dina v\u00e4rderingar. Oavsett om du beh\u00f6ver presentpapper, presentf\u00f6rpackningar eller fraktl\u00e5dor finns det m\u00e5nga val du m\u00e5ste g\u00f6ra n\u00e4r du v\u00e4ljer emballage f\u00f6r ditt f\u00f6retag.<\/p><p>I den h\u00e4r guiden ger vi 7 tips p\u00e5 hur du v\u00e4ljer ditt emballage.<\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/se\/7-saker-du-bor-veta-nar-du-valjer-emballage-guide\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">L\u00e4s mer<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"crosslinking-headline-two\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/se\/creative-lab\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/10\/Designer-tegner.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">Creative Lab<\/p>\r\n                                                                                <a href=\"https:\/\/scanlux-packaging.com\/se\/creative-lab\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Design \u00e4r nyckeln<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p><span data-sheets-root=\"1\">L\u00e5t oss introducera en v\u00e4rld av f\u00e4rgtrender och m\u00f6nster, fantastiska material, innovativ design och h\u00e5llbara alternativ. <\/span><\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/se\/creative-lab\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">Bes\u00f6ka Creative Lab<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"crosslinking-headline-column-two\">\r\n                                <div class=\"crosslinking-headline-three\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/se\/overvag-detta-nar-du-valjer-emballageleverantor\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/how-to-choose-packaging-supplier.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                                                                    <p class=\"crosslinking-headline-caption\">ARTIKEL<\/p>\r\n                                                                               \r\n                                                                                    <a href=\"https:\/\/scanlux-packaging.com\/se\/overvag-detta-nar-du-valjer-emballageleverantor\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Vad \u00e4r upp och ner n\u00e4r man v\u00e4ljer emballageleverant\u00f6r?<\/p>\r\n                                            <\/a>\r\n                                                                                                                        <div class=\"crosslinking-headline-content\"><p>Det \u00e4r viktigt att du g\u00f6r r\u00e4tt \u00f6verv\u00e4ganden om vad som \u00e4r v\u00e4sentligt f\u00f6r din verksamhet innan du kontaktar en emballageleverant\u00f6r. H\u00e4r ger vi dig en \u00f6versikt \u00f6ver vad du b\u00f6r t\u00e4nka p\u00e5 och fr\u00e5ga din leverant\u00f6r om.<\/p><\/div>\r\n                                             \r\n                                                                                <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/se\/overvag-detta-nar-du-valjer-emballageleverantor\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">F\u00e5 reda p\u00e5 mer<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Idag k\u00f6per fler och fler sina produkter online, och e-handel har blivit st\u00f6rre och viktigare \u00e4n n\u00e5gonsin. Det inneb\u00e4r att kunderna mer s\u00e4llan \u00e4r p\u00e5 plats fysiskt vid deras k\u00f6p, och det g\u00f6r ocks\u00e5 att emballaget blir ett viktigt s\u00e4tt att kommunicera med kunderna p\u00e5. N\u00e4r kunderna inte vill komma till butiken f\u00e5r butiken komma [&hellip;]<\/p>\n","protected":false},"author":51937,"featured_media":125086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3155,2941],"tags":[],"class_list":["post-127531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","category-e-handelsemballage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G\u00f6r pappkassen till en varum\u00e4rkesupplevelse | Scanlux Packaging<\/title>\n<meta name=\"description\" content=\"Emballaget kan vara din kunds f\u00f6rsta intryck av ditt varum\u00e4rke n\u00e4r de shoppar online. 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