{"id":127457,"date":"2021-06-01T20:34:51","date_gmt":"2021-06-01T18:34:51","guid":{"rendered":"https:\/\/scanlux-packaging.com\/se\/?p=127457"},"modified":"2024-11-26T11:19:06","modified_gmt":"2024-11-26T10:19:06","slug":"3-steg-for-en-lyckad-emballagestrategi","status":"publish","type":"post","link":"https:\/\/scanlux-packaging.com\/se\/3-steg-for-en-lyckad-emballagestrategi\/","title":{"rendered":"3 steg f\u00f6r en lyckad emballagestrategi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"127457\" class=\"elementor elementor-127457\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38d7b34e hero-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38d7b34e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8f8405\" data-id=\"d8f8405\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3527282c elementor-section-height-min-height elementor-section-content-middle hero-bg elementor-section-boxed elementor-section-height-default\" data-id=\"3527282c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-696c6c47\" data-id=\"696c6c47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-744829eb elementor-hidden-mobile elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"744829eb\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">3 steg f\u00f6r en lyckad emballagestrategi<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fb26985 last-ptag-no-mbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fb26985\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4167e631\" data-id=\"4167e631\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59c6c6d0 elementor-widget elementor-widget-heading\" data-id=\"59c6c6d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Har du funderat \u00f6ver vilken emballagestrategi ditt f\u00f6retag har?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ae5f611\" data-id=\"2ae5f611\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3730451f elementor-widget elementor-widget-post-info\" data-id=\"3730451f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d6d5116\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juni 1, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1d1a278\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Artikel<\/span>, <span class=\"elementor-post-info__terms-list-item\">Butiksemballage<\/span>, <span class=\"elementor-post-info__terms-list-item\">E-handelsemballage<\/span>, <span class=\"elementor-post-info__terms-list-item\">Milj\u00f6 &amp; h\u00e5llbarhet<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555904e elementor-widget elementor-widget-text-editor\" data-id=\"555904e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Och i s\u00e5 fall \u2013 g\u00e5r den hand i hand med din verksamhets identitet och m\u00e5ls\u00e4ttningar?<\/strong><\/p><p>Det t\u00e5ls att t\u00e4nka p\u00e5 att det fortfarande finns m\u00e5nga f\u00f6retag som st\u00e5r helt utan eller har en oklar emballagestrategi. Det betyder som regel att f\u00f6retagen inte f\u00e5r tillr\u00e4ckligt med v\u00e4rde av de pengar som de investerat i emballage, och det kan p\u00e5 sikt st\u00e5 dem dyrt.<\/p><p>Efterfr\u00e5gan, f\u00f6rv\u00e4ntningarna och lagarna f\u00f6r detta omr\u00e5de \u00e4ndrar sig l\u00f6pande. Det st\u00e4ller h\u00f6gre krav till butiker och webbshoppar, som konstant m\u00e5ste optimera och utveckla sitt emballage, speciellt om de hoppas kunna \u00f6verleva p\u00e5 den konkurrensutsatta marknaden.I denna artikel fokuserar vi p\u00e5 emballagestrategi. Vad t\u00e4cker strategin? Varf\u00f6r \u00e4r det viktigt? Hur f\u00e5r du in ditt f\u00f6retags DNA i inslagning och emballage p\u00e5 ett bra s\u00e4tt, samtidigt som det ger resultat?<\/p><p>H\u00e4r f\u00e5r du svaren!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a455a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a455a5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad03af4\" data-id=\"ad03af4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8eaa6c elementor-widget elementor-widget-image\" data-id=\"a8eaa6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1260\" height=\"320\" src=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Emballage-1260x320-1.jpg\" class=\"attachment-full size-full wp-image-128442\" alt=\"Blandat emballage med logotyp\" srcset=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Emballage-1260x320-1.jpg 1260w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Emballage-1260x320-1-300x76.jpg 300w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Emballage-1260x320-1-1024x260.jpg 1024w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Emballage-1260x320-1-768x195.jpg 768w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Emballage-1260x320-1-103x26.jpg 103w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Emballage-1260x320-1-20x5.jpg 20w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Emballage-1260x320-1-500x127.jpg 500w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Emballage-1260x320-1-700x178.jpg 700w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b021689 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b021689\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2449b9bf\" data-id=\"2449b9bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ecb17cb elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3ecb17cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/06\/Module-9_Pic-HAPPY-MINT-short-e1661943104554.jpg\" title=\"\" alt=\"Module 9 happy mint short by Scanlux Packaging\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-674c559d\" data-id=\"674c559d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81cef68 elementor-widget elementor-widget-heading\" data-id=\"81cef68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emballagestrategi \u00e4r en del av din marknadsf\u00f6ringsmix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5086e06c elementor-widget elementor-widget-text-editor\" data-id=\"5086e06c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vi upplever att m\u00e5nga butiker och webshoppar planerar sitt emballage fr\u00e5n g\u00e5ng till g\u00e5ng.<\/strong> Den taktiska och kortsiktiga planl\u00e4ggningen \u00e4r viktig f\u00f6r att h\u00e5lla tidsfrister och ro enskilda projekt i hamn.<\/p><p>Om du d\u00e4remot gl\u00f6mmer bort den l\u00e5ngsiktiga planen f\u00f6r ditt emballage riskerar du att famla i m\u00f6rkret, och i v\u00e4rsta fall kan du r\u00e5ka investera b\u00e5de spillda krafter och pengar i emballage som inte presterar som f\u00f6rv\u00e4ntat.<\/p><p>D\u00e4rf\u00f6r \u00e4r det a och o att du g\u00f6r ett ordentligt f\u00f6rarbete. Detta inneb\u00e4r att f\u00e5 formulerat en tydlig och m\u00e5linriktad emballagestrategi, som kan vara en del av din marknadsf\u00f6ringsmix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-416b10fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"416b10fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34535f95\" data-id=\"34535f95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea0b9f caption-right-indent elementor-widget elementor-widget-image\" data-id=\"3ea0b9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1317\" height=\"334\" src=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/goal-1.jpg\" class=\"attachment-full size-full wp-image-128443\" alt=\"M\u00e5l\" srcset=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/goal-1.jpg 1317w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/goal-1-300x76.jpg 300w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/goal-1-1024x260.jpg 1024w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/goal-1-768x195.jpg 768w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/goal-1-103x26.jpg 103w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/goal-1-20x5.jpg 20w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/goal-1-500x127.jpg 500w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/goal-1-700x178.jpg 700w\" sizes=\"(max-width: 1317px) 100vw, 1317px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e3a4add elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e3a4add\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cfe626e\" data-id=\"5cfe626e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d40893 elementor-widget elementor-widget-heading\" data-id=\"43d40893\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vad \u00e4r en emballagestrategi?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21fcd51f elementor-widget elementor-widget-text-editor\" data-id=\"21fcd51f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En emballagestrategi kartl\u00e4gger riktlinjerna f\u00f6r f\u00f6retagets utveckling och anv\u00e4ndning av emballage.<\/strong> Utifr\u00e5n de definierade m\u00e5ls\u00e4ttningarna ska strategin st\u00f6dja f\u00f6retagets \u00f6vergripande m\u00e5l. Det utg\u00f6r allts\u00e5 ett viktigt delelement i f\u00f6retagets strategiarbete och s\u00e4tter kursen f\u00f6r hur man p\u00e5 en daglig basis ska jobba med emballage.<\/p><p>En emballagestrategi ser inte likadan ut f\u00f6r alla f\u00f6retag. Tv\u00e4rtemot, det \u00e4r en individuell l\u00f6sning som st\u00f6djer det enskilda f\u00f6retagets behov och m\u00e5ls\u00e4ttningar. Strategin b\u00f6r d\u00e4rf\u00f6r ses som ett l\u00f6pande arbete och inte n\u00e5got som \u00e4r statiskt. Kursen ska hela tiden evalueras och finjusteras s\u00e5 att den \u00e4r 100% i linje med verksamhetens \u00f6vergripande strategi.<\/p><p>Kort beskrivet har en emballagestrategi f\u00f6ljande \u00e4ndam\u00e5l:<\/p><ul><li>Att emballaget aktivt bidrar till att n\u00e5 f\u00f6retagets \u00f6vergripande m\u00e5l<\/li><li>Att emballaget avspeglar f\u00f6retagets \u00f6nskade identitet \u2013 till exempel n\u00e4r det kommer till design, uttryck, materialval, tillverkningsprocess, kommunikation och budskap.<\/li><\/ul><p>Emballagestrategin ska s\u00e4kerst\u00e4lla handling och inte bara vara tomma ord. Utan en \u00f6vergripande strategi \u00e4r det l\u00e4tt att mista fokus i en st\u00f6rre organisation. Detta kan \u00e4ven resultera i att dina id\u00e9er och anstr\u00e4ngningar inte blir genomf\u00f6rda p\u00e5 r\u00e4tt s\u00e4tt.<\/p><p>Om du till exempel har h\u00f6ga ambitioner om att vara ett\u00a0<a href=\"https:\/\/scanlux-packaging.com\/se\/hallbarhet-pa-scanlux\/miljocertifierad-emballageleverantor\/\">milj\u00f6v\u00e4nligt<\/a> f\u00f6retag \u00e4r det viktigt att du f\u00e5r detta inarbetat redan fr\u00e5n b\u00f6rjan i din emballagestrategi. Hur st\u00f6djer emballagen dina milj\u00f6v\u00e4nliga m\u00e5l \u2013 estetiskt, funktionellt och produktionsm\u00e4ssigt? Vilka \u00e5tg\u00e4rder kommer att ta er n\u00e4rmare m\u00e5let? Och vad \u00e4r det som ni borde undvika?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63cddf59\" data-id=\"63cddf59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d3ede58 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7d3ede58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/01\/Module-9_Pic-DRY-PAPER.jpg\" title=\"\" alt=\"Module dry paper Scanlux Packaging\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f03c943 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f03c943\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18dd1a2d\" data-id=\"18dd1a2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50d2d577 caption-left-indent elementor-widget elementor-widget-image\" data-id=\"50d2d577\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1260\" height=\"321\" src=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/customer-experience-1260x320-1.jpg\" class=\"attachment-full size-full wp-image-128440\" alt=\"Kund g\u00e5r med b\u00e4rkassar \u00f6ver axeln\" srcset=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/customer-experience-1260x320-1.jpg 1260w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/customer-experience-1260x320-1-300x76.jpg 300w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/customer-experience-1260x320-1-1024x261.jpg 1024w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/customer-experience-1260x320-1-768x196.jpg 768w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/customer-experience-1260x320-1-103x26.jpg 103w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/customer-experience-1260x320-1-20x5.jpg 20w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/customer-experience-1260x320-1-500x127.jpg 500w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/customer-experience-1260x320-1-700x178.jpg 700w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53451bf li-bullet-mgbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53451bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-325c1157\" data-id=\"325c1157\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c7936f5 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"5c7936f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/05\/Module-9_Pic-left-HAPPY-MINT.jpg\" title=\"\" alt=\"Module lefft Happy mint by Scanlux Packaging\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-75b5785c\" data-id=\"75b5785c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b6cfeb elementor-widget elementor-widget-heading\" data-id=\"52b6cfeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Din emballagestrategi p\u00e5verkar kundupplevelsen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4dc2b9 elementor-widget elementor-widget-text-editor\" data-id=\"5e4dc2b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Men varf\u00f6r sl\u00f6sa tid och pengar p\u00e5 en emballagestrategi? Det finns det faktiskt riktigt m\u00e5nga bra anledningar till.<\/strong><\/p><p>Ur ett marknadsf\u00f6ringsperspektiv har en solid emballagestrategi massor med f\u00f6rdelar. Strategin kan bland annat:<\/p><ul><li>\u00d6ka medvetenheten om ditt f\u00f6retag<\/li><li>G\u00f6ra ditt varum\u00e4rke mer k\u00e4nt<\/li><li>P\u00e5verka hur kunderna uppfattar ditt varum\u00e4rke samt deras k\u00f6pbeslut<\/li><li>St\u00e4rka kundrelationen<\/li><\/ul><p>F\u00f6r att uppn\u00e5 dessa f\u00f6rdelar kr\u00e4vs f\u00f6rst och fr\u00e4mst ett ordentligt strategiarbete. H\u00e4r ska du s\u00e4kerst\u00e4lla att b\u00e5de marknadsf\u00f6ring och varum\u00e4rksbyggande aktiviteter st\u00f6der emballagets design. Om du lyckas med det kommer du dessutom skapa en unik och genomarbetad kundupplevelse.<\/p><p>Forskning visar att\u00a0<a href=\"https:\/\/www.brandingstrategyinsider.com\/four-elements-that-shape-brand-experiences\/#.YLclavkzZaQ\" target=\"_blank\" rel=\"noopener\">90% av v\u00e5ra beslut \u00e4r k\u00e4nslostyrda<\/a>. Detta inneb\u00e4r att s\u00e5v\u00e4l beslut som k\u00f6p inte enbart \u00e4r rationella. Det betyder samtidigt att kunderna i en stigande grad f\u00f6rv\u00e4ntar sig en\u00a0upplevelse\u00a0som k\u00e4nns vettig och berikar dem. Det \u00e4r h\u00e4r emballage och\u00a0inslagning\u00a0en avg\u00f6rande faktor.<\/p><p>Det \u00e4r det f\u00f6rsta som kunderna ser och d\u00e4rf\u00f6r \u00e4r det viktigt f\u00f6r ditt f\u00f6retags identitet. D\u00e4rf\u00f6r \u00e4r det viktigt att emballagen representerar f\u00f6retagets image och varum\u00e4rke p\u00e5 ett korrekt s\u00e4tt. F\u00f6r att inte tala om att v\u00e4cka positiva k\u00e4nslor och skapa en bra anv\u00e4ndarupplevelse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f6eb0cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f6eb0cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39481d58\" data-id=\"39481d58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76dfee5d caption-left-indent elementor-widget elementor-widget-image\" data-id=\"76dfee5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"320\" src=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/detail-design-1260x320-1.jpg\" class=\"attachment-full size-full wp-image-128441\" alt=\"Detalj av pappersp\u00e5se\" srcset=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/detail-design-1260x320-1.jpg 1260w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/detail-design-1260x320-1-300x76.jpg 300w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/detail-design-1260x320-1-1024x260.jpg 1024w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/detail-design-1260x320-1-768x195.jpg 768w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/detail-design-1260x320-1-103x26.jpg 103w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/detail-design-1260x320-1-20x5.jpg 20w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/detail-design-1260x320-1-500x127.jpg 500w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/detail-design-1260x320-1-700x178.jpg 700w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59916bf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59916bf9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76aa4fdb\" data-id=\"76aa4fdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ef6e92 elementor-widget elementor-widget-heading\" data-id=\"1ef6e92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fr\u00e5n v\u00e4rdegrund till fysisk design \u2013 en 1:1-match<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-319abc93 elementor-widget elementor-widget-text-editor\" data-id=\"319abc93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Att skapa en bra kundupplevelse med ditt emballage \u00e4r en komplex uppgift. D\u00e4rf\u00f6r \u00e4r det s\u00e5 viktigt med en genomarbetad emballagestrategi.<\/strong><\/p><p>Med en v\u00e4lformulerad emballagestrategi har du n\u00e4mligen en optimal utg\u00e5ngspunkt f\u00f6r att ta steget fr\u00e5n v\u00e4rdegrund till design. Om du har v\u00e4rdegrunden, k\u00e4rnber\u00e4ttelsen och m\u00e5ls\u00e4ttningar p\u00e5 plats \u00e4r det mycket l\u00e4ttare att \u00f6vers\u00e4tta dem till en skr\u00e4ddarsydd emballagel\u00f6sning som fungerar.<\/p><p>Det vill s\u00e4ga emballage som:<\/p><ul><li>Matchar ditt f\u00f6retags visuella och estetiska identitet (till exempel logo, print, f\u00e4rger osv.)<\/li><li>F\u00f6rmedlar ditt f\u00f6retags budskap och DNA<\/li><li>Avspeglar f\u00f6retagets v\u00e4rdegrund, mission och vision (till exempel materialval, produktion, distribution osv.)<\/li><li>Sticker ut fr\u00e5n konkurrenterna och st\u00e4rker ditt varum\u00e4rkes igenk\u00e4nnlighet<\/li><li>Optimerar den totala kundupplevelsen<\/li><\/ul><p>Kort sagt: Med en emballagestrategi kommer du kunna skapa en 1:1-match mellan ditt emballage och ditt f\u00f6retag, och det kommer att visa sig i det l\u00e5nga loppet.<\/p><p>F\u00f6r att uppn\u00e5 denna match kr\u00e4ver det f\u00f6rst och fr\u00e4mst att du prioriterar dina m\u00e5ls\u00e4ttningar:<\/p><blockquote class=\"testimonials-shortcode-blockquote\"><p><em><span style=\"color: #0000ff;\"><q class=\"fusion-clearfix\">&#8221;Emballagen b\u00f6r i h\u00f6g grad avspegla och matcha f\u00f6retagets varum\u00e4rke n\u00e4r det kommer till materialval, grafik och form. <\/q><\/span><\/em><\/p><p><em><span style=\"color: #0000ff;\"><q class=\"fusion-clearfix\">Vi ser m\u00e5nga g\u00e5nger vid optimering av emballage att kunderna har en id\u00e9 om det \u201dperfekta materialet\u201d, men det finns dessv\u00e4rre inte n\u00e5gonting som \u00e4r s\u00e5 pass bra att det inte har n\u00e5gra negativa effekter. D\u00e4rf\u00f6r handlar det om en h\u00e5rfin balans mellan vilka m\u00e5ls\u00e4ttningar som v\u00e4ger tyngst hos det enskilda f\u00f6retaget.<\/q><\/span><\/em><em><span style=\"color: #0000ff;\"><q class=\"fusion-clearfix\">&#8221;<\/q><\/span><\/em><\/p><\/blockquote><div class=\"author\"><span style=\"color: #0000ff;\"><strong><span class=\"company-name\">Jesper Andersen, direkt\u00f6r och partner, <a style=\"color: #0000ff;\" href=\"https:\/\/scanlux-packaging.com\/\" target=\"_self\">Scanlux Packaging A\/S<\/a><\/span><\/strong><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f15021e\" data-id=\"3f15021e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-274c531 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"274c531\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/01\/Module-9_Pic-CRISPY-SUN.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98f90d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98f90d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0f355d\" data-id=\"f0f355d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2549f64 caption-left-indent elementor-widget elementor-widget-image\" data-id=\"2549f64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"390\" src=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Huskeliste_bla.jpg\" class=\"attachment-full size-full wp-image-128444\" alt=\"Strategilista p\u00e5 bl\u00e5 bakgrund\" srcset=\"https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Huskeliste_bla.jpg 1536w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Huskeliste_bla-300x76.jpg 300w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Huskeliste_bla-1024x260.jpg 1024w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Huskeliste_bla-768x195.jpg 768w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Huskeliste_bla-103x26.jpg 103w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Huskeliste_bla-20x5.jpg 20w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Huskeliste_bla-500x127.jpg 500w, https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Huskeliste_bla-700x178.jpg 700w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b84c8a li-bullet-mgbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b84c8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-abf0679\" data-id=\"abf0679\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b215688 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b215688\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/05\/Module-9_Pic-left-HAPPY-MINT.jpg\" title=\"\" alt=\"Module lefft Happy mint by Scanlux Packaging\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-03203a3\" data-id=\"03203a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ef101f elementor-widget elementor-widget-heading\" data-id=\"4ef101f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emballagestrategins 3 grundl\u00e4ggande steg<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8db436 elementor-widget elementor-widget-text-editor\" data-id=\"f8db436\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En emballagestrategi handlar om att \u00f6vers\u00e4tta f\u00f6retagets vision och mission till konkreta initiativ.<\/strong> Det inneb\u00e4r en handlingsplan som bygger p\u00e5 konkreta principer och som tydligt f\u00f6rklarar hur ni lever upp till dem.<\/p><p>N\u00e4r du skapar emballagestrategin g\u00e5r du typiskt genom tre grundl\u00e4ggande steg:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd53ca elementor-widget elementor-widget-text-editor\" data-id=\"bbd53ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Uppt\u00e4ckt\/f\u00f6rtydligande: F\u00f6rtydligande av vad f\u00f6retagets v\u00e4rdegrund och k\u00e4rnber\u00e4ttelse \u00e4r \u2013 h\u00e4r ing\u00e5r \u00e4ven vision och mission<\/h3><h3>2. M\u00e5ls\u00e4ttningar:\u00a0Formulering av f\u00f6retagets m\u00e5ls\u00e4ttningar baserade p\u00e5 behov, st\u00e5ndpunkt och framtidsperspektiv<\/h3><h3>3. Aktiviteter:\u00a0Planl\u00e4ggning av insatser som st\u00f6der m\u00e5len i enlighet med f\u00f6retagets vision och mission<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60e0dd2 elementor-widget elementor-widget-text-editor\" data-id=\"60e0dd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vilka aktiviteter och \u00e5tg\u00e4rder som beh\u00f6vs beror allts\u00e5 p\u00e5 ditt f\u00f6retags vision och mission. M\u00e5nga f\u00f6retag v\u00e4ljer att formulera sin emballagestrategi utifr\u00e5n specifika policys. Det kan till exempel vara i form av:<\/p><ul><li>Ett principprogram med x antal punkter som definierar tillg\u00e5ngen till emballage<\/li><li>En fast handlingsplan f\u00f6r emballagen som s\u00e4kerst\u00e4ller att f\u00f6retaget levererar b\u00e5de n\u00e4r det kommer till vision och m\u00e5ls\u00e4ttningar<\/li><li>En lista \u00f6ver f\u00f6retagets k\u00e4rnv\u00e4rden och hur emballaget g\u00e5r hand i hand med dem<\/li><li>En strategiguide f\u00f6r anv\u00e4ndning internt eller till samarbetspartners, som beskriver hur det arbetas med emballage och med vilket syfte<\/li><\/ul><p>\u00a0<\/p><p>Det finns m\u00e5nga olika s\u00e4tt att l\u00e4gga upp strategin p\u00e5, men oavsett hur din emballagestrategi utformar sig b\u00f6r den som minimum adressera f\u00f6ljande:<\/p><ul><li>Val av material<\/li><li>Transport<\/li><li>Produktion och distribution<\/li><li>Design \u2013 b\u00e5de funktionalitet och estetik<\/li><li>Arbetsvillkor under produktion<\/li><li>H\u00e5llbarhet<\/li><\/ul><p>\u00a0<\/p><p>Listan h\u00e4r ovan \u00e4r endast ett utplock av de f\u00f6rh\u00e5llanden du b\u00f6r ta st\u00e4llning till i strategiarbetet, och det kan bokstavligen talat betala sig att g\u00f6ra detta arbete ordentligt. Den r\u00e4tta emballagestrategin kan n\u00e4mligen bidra till att st\u00e4rka f\u00f6retagets varum\u00e4rke och konkurrenskraftighet i det l\u00e5nga loppet:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-617811b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"617811b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c39eee4\" data-id=\"c39eee4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57d69ee elementor-widget elementor-widget-text-editor\" data-id=\"57d69ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote style=\"line-height: 1.67; font-size: 14px; font-family: 'Work Sans', Arial, Helvetica, sans-serif; margin: 0px; padding: 0px; border: none;\"><h2><span style=\"color: #0000ff;\"><q style=\"line-height: 30px; font-size: 18px; letter-spacing: 2px; font-style: italic; display: block; padding: 25px; text-align: center;\">Fler och fler av v\u00e5ra kunder f\u00e5r upp \u00f6gonen f\u00f6r hur emballage kan f\u00e5 deras marknadsf\u00f6ring att sticka ut ur m\u00e4ngden n\u00e4r det kommer till design, h\u00e5llbarhet och funktionalitet. Det \u00e4r viktigt att hitta fram till f\u00f6retagets optimala balans och prioriteringar i en emballagestrategi. Vi vet att konsumenterna anv\u00e4nder emballagen som ett riktm\u00e4rke f\u00f6r att kunna v\u00e4rdera v\u00e4rdet av inneh\u00e5llet.<\/q><\/span><\/h2><\/blockquote><h2 style=\"margin-top: 25px; font-size: 18px; text-align: center; letter-spacing: 2px; font-family: 'Work Sans', Arial, Helvetica, sans-serif; color: #4a4e57;\"><span style=\"color: #0000ff;\"><span style=\"font-weight: bolder;\">Jesper Andersen, director and partner<\/span>,\u00a0<a style=\"color: #0000ff;\" href=\"https:\/\/scanlux-packaging.com\/\" target=\"_self\">Scanlux Packaging A\/S<\/a><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed43c6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed43c6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecf0cce\" data-id=\"ecf0cce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16171c7 elementor-widget elementor-widget-text-editor\" data-id=\"16171c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Referenser:<\/h3><p><span style=\"font-family: 'Work Sans', Arial, Helvetica, sans-serif; font-size: 14px;\">Brandstrategyinsider.com (2018):\u00a0<\/span><em style=\"font-family: 'Work Sans', Arial, Helvetica, sans-serif; font-size: 14px;\"><a style=\"color: #607d8b;\" href=\"https:\/\/www.brandingstrategyinsider.com\/four-elements-that-shape-brand-experiences\/\">Four Elements That Shape Brand Experiences<\/a><\/em><em style=\"font-family: 'Work Sans', Arial, Helvetica, sans-serif; font-size: 14px;\">.<\/em><span style=\"font-family: 'Work Sans', Arial, Helvetica, sans-serif; font-size: 14px;\">\u00a0Infiniti Research (2019):\u00a0<\/span><em style=\"font-family: 'Work Sans', Arial, Helvetica, sans-serif; font-size: 14px;\"><a style=\"color: #607d8b;\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.infinitiresearch.com%2Fthoughts%2Fwhy-its-time-to-rethink-your-packaging-strategy-and-how-to-do-it-right%3Futm_source%3DBGWeek18%26utm_medium%3DbusinesswireWeek18%26utm_campaign%3DbusinesswireBGWeek18&amp;esheet=51979296&amp;newsitemid=20190503005292&amp;lan=en-US&amp;anchor=why+it%27s+time+to+rethink+your+packaging+strategy+and+how+to+do+it+right&amp;index=1&amp;md5=0abee75f410b6f9733ee83c9dbd0007f\">Why it\u2019s time to rethink your packaging strategy and how to do it right<\/a><\/em><em style=\"font-family: 'Work Sans', Arial, Helvetica, sans-serif; font-size: 14px;\">.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58cf1a38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58cf1a38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b2559e5\" data-id=\"7b2559e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64c60005 elementor-widget elementor-widget-contact-form\" data-id=\"64c60005\" data-element_type=\"widget\" data-widget_type=\"contact-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"contact-form-container newsletter style2 pink\">\r\n                    <div class=\"block-title-wrapper\">\r\n                <h3 class=\"block-title\">L\u00e5t oss prata<\/h3>\r\n            <\/div>\r\n                    <div class=\"form-content-wrapper\">\r\n                <div class=\"block-ellipse\"><\/div>\r\n                <div class=\"form-row v1\">\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-icon-wrapper\">\r\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"80\" height=\"80\" viewBox=\"0 0 80 80\" fill=\"none\"><path d=\"M54.6222 43.7699C53.5838 42.9977 52.5808 42.2876 51.4535 41.6841C50.5926 42.8823 49.3943 43.8853 48.2849 44.7729C49.563 45.3409 50.6636 46.4327 51.8263 47.2404C54.3293 48.9534 57.1696 50.5156 58.9892 53.1073C60.8087 55.6991 61.6519 58.6459 62.575 61.6992C63.4449 64.5661 64.1194 67.4951 64.1194 70.6993C65.5041 71.9064 66.3473 72.1106 67.8384 71.0277C67.8384 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14.3196C29.8585 10.7338 34.6071 8.57693 39.5421 8.5148C39.8084 8.5148 40.9889 8 40.3764 8.00888L40.3587 8Z\" fill=\"#121212\"><\/path><path d=\"M47.4062 33.6514C47.1222 34.2283 46.776 34.752 46.3677 35.249C45.8707 35.8437 45.3115 36.3851 44.6813 36.8289C43.27 37.8408 41.557 38.4355 39.7019 38.4355C37.8469 38.4355 36.1338 37.8408 34.7137 36.8289C34.0924 36.3851 33.5154 35.8437 33.0273 35.249C32.6279 34.752 32.2728 34.2194 31.9888 33.6514H29.6988C30.0716 34.6011 30.5775 35.4887 31.1811 36.2875C31.616 36.8733 32.1131 37.397 32.6456 37.8763C34.5362 39.5627 36.9948 40.5746 39.7019 40.5746C42.4091 40.5746 44.8677 39.5627 46.7494 37.8763C47.2908 37.397 47.7879 36.8733 48.2139 36.2875C48.8175 35.4887 49.3234 34.6011 49.6962 33.6514H47.4062Z\" fill=\"#121212\"><\/path><path d=\"M46.7671 33.7576C45.2848 36.589 42.4091 38.4974 39.1427 38.1068C36.3291 37.7695 33.9237 35.9589 32.6279 33.4736C32.5835 33.3937 32.477 33.376 32.3971 33.376H30.1071C29.9562 33.376 28.9266 33.5269 29.0509 33.8198C30.8438 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46.0481 69.3057C46.5008 69.6341 46.8558 70.0512 47.4593 69.9802C48.0363 69.9181 48.6931 69.6784 49.1546 69.3411C49.3854 69.1725 49.5718 68.9595 49.7671 68.7554C50.0245 68.498 50.2908 68.2938 50.5925 68.0897C51.1428 67.708 51.6843 67.3263 52.2079 66.918C53.2908 66.066 54.2139 65.0896 54.9506 63.9269C55.6518 62.8174 56.1932 61.5481 56.1666 60.2168C56.1488 58.9653 55.3944 57.909 54.5157 57.0836L54.5245 57.0658ZM47.2996 68.1518C47.2996 68.1518 47.2641 68.1429 47.2552 68.1429C47.3617 68.1429 47.3528 68.1252 47.3085 68.1518H47.2996ZM53.4594 62.0807C52.9535 63.3411 51.9772 64.4239 51.063 65.418C50.5748 65.9417 50.06 66.4387 49.483 66.8648C49.1901 67.0778 48.8884 67.2553 48.5511 67.3885C48.2759 67.5038 47.9386 67.708 47.6457 67.7524C47.4949 67.7701 47.3617 67.7169 47.2108 67.7524C47.1221 67.7701 47.0511 67.8234 46.9712 67.8411C46.7848 67.8766 46.6339 67.779 46.5008 67.6636C46.2789 67.4772 46.1102 67.2376 45.9061 67.0334C45.6664 66.7938 45.3824 66.6163 45.0984 66.4299C44.0155 65.7375 42.8084 65.1162 41.9741 64.1133C41.4681 63.5008 41.0865 62.7819 40.8646 62.0274C40.6604 61.3529 40.5273 60.5807 40.6338 59.8884C40.7492 59.1339 41.2374 58.5392 41.8054 58.0688C42.3912 57.5806 43.0392 57.1546 43.8291 57.1368C44.5392 57.1546 45.1871 57.5007 45.7286 57.9445C45.9771 58.1487 46.2079 58.3795 46.412 58.628C46.5984 58.8588 46.7404 58.983 47.0511 58.9919C47.2463 58.9919 47.4682 58.9919 47.6457 58.8942C47.8233 58.7877 47.9386 58.6013 48.0718 58.4416C48.1162 58.3883 48.1605 58.3351 48.2049 58.2907C48.2227 58.2729 48.2493 58.2552 48.2671 58.2374C48.7109 57.838 49.2523 57.554 49.8203 57.4031C50.9476 57.1013 52.705 57.2788 53.3973 58.3528C53.7435 58.8765 53.7967 59.5511 53.7967 60.1635C53.8056 60.8292 53.6991 61.4771 53.4506 62.0896L53.4594 62.0807Z\" fill=\"#121212\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M38.9119 60.2699C38.9119 60.3231 38.9119 60.3764 38.9119 60.4385C38.8586 60.4119 38.832 60.3586 38.832 60.2876C38.832 60.2166 38.8675 60.1722 38.9119 60.1367C38.9119 60.1811 38.9119 60.2255 38.9119 60.2699Z\" fill=\"#121212\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M47.2996 68.1514C47.2996 68.1514 47.2641 68.1425 47.2552 68.1425C47.3617 68.1425 47.3528 68.1248 47.3084 68.1514H47.2996Z\" fill=\"#121212\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><\/svg>                        <\/div>\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <p>Vi vill v\u00e4ldigt g\u00e4rna h\u00f6ra ifr\u00e5n dig om du har n\u00e5gra fr\u00e5gor eller beh\u00f6ver en offert. Fyll i det h\u00e4r formul\u00e4ret s\u00e5 kontaktar n\u00e5gon av oss dig inom kort.<\/p>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <div class='_form_193'><\/div><script type='text\/javascript' src='https:\/\/scanluxpackaging.activehosted.com\/f\/embed.php?static=0&id=193&69D14F282F2AC&nostyles=1&preview=0'><\/script>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d6cfbd4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4d6cfbd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-509b110d\" data-id=\"509b110d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56e95bc7 elementor-widget elementor-widget-crosslinking-headline\" data-id=\"56e95bc7\" data-element_type=\"widget\" data-widget_type=\"crosslinking-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"crosslinking-headline-wrapper\">\r\n                \r\n                                            <div class=\"container\"><h2 class=\"crosslinking-title\">Andra ber\u00e4ttelser<\/h2><\/div>\r\n                                        <div class=\"crosslinking-headline-outer-wrapper\">\r\n                        <div class=\"container crosslinking-headline-inner-wrapper\">\r\n                            <div class=\"crosslinking-headline-column-one\">\r\n                                <div class=\"crosslinking-headline-one\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/se\/anvand-ditt-emballage-som-ett-kraftfullt-marknadsforingsverktyg\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2024\/05\/Emballage-er-et-marketingsredskab.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">ARTIkel<\/p>\r\n                                                                                <a href=\"https:\/\/scanlux-packaging.com\/se\/anvand-ditt-emballage-som-ett-kraftfullt-marknadsforingsverktyg\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Emballage \u00e4r ett viktigt verktyg i din marknadsf\u00f6ring \u2013 anv\u00e4nd det!<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p>Ser du ditt emballage som ett praktiskt s\u00e4tt att skydda dina produkter? En studie visar att en tredjedel av dina kunders k\u00f6pbeslut baseras p\u00e5 hur emballaget till din produkt ser ut.\u00a0<\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/se\/anvand-ditt-emballage-som-ett-kraftfullt-marknadsforingsverktyg\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">L\u00e4s mer<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"crosslinking-headline-two\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/se\/nar-du-koper-e-handelsemballage-guide\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/10\/Packaging_materiel_mix.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">ARTIkel<\/p>\r\n                                                                                <a href=\"https:\/\/scanlux-packaging.com\/se\/nar-du-koper-e-handelsemballage-guide\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Viktiga saker att t\u00e4nka p\u00e5 n\u00e4r du k\u00f6per milj\u00f6v\u00e4nligt och h\u00e5llbart e-handels-emballage<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p>Den globala detaljhandeln \u00e4r under st\u00e4ndig f\u00f6r\u00e4ndring. Framf\u00f6r allt blomstrar e-handelsmarknaden mer \u00e4n n\u00e5gonsin tidigare.<\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/se\/nar-du-koper-e-handelsemballage-guide\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">L\u00e4s mer<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"crosslinking-headline-column-two\">\r\n                                <div class=\"crosslinking-headline-three\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/se\/packaging-design-projects\/fraktpase-som-ger-varde-at-ditt-varumarke\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/se\/wp-content\/uploads\/sites\/5\/2021\/06\/Flaph-crosslink-383x477px.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                                                                    <p class=\"crosslinking-headline-caption\">Design projekt<\/p>\r\n                                                                               \r\n                                                                                    <a href=\"https:\/\/scanlux-packaging.com\/se\/packaging-design-projects\/fraktpase-som-ger-varde-at-ditt-varumarke\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">En fraktp\u00e5se f\u00f6r sinnena<\/p>\r\n                                            <\/a>\r\n                                                                                                                        <div class=\"crosslinking-headline-content\"><p>L\u00e5t dina k\u00e4rnv\u00e4rden \u00e5terspeglas i ditt emballage. H\u00e4r hittar du b\u00e5de f\u00e4rgklickar och klimatsmarta alternativ.<\/p><\/div>\r\n                                             \r\n                                                                                <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/se\/packaging-design-projects\/fraktpase-som-ger-varde-at-ditt-varumarke\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">Hoppa ut i det bl\u00e5<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Har du funderat \u00f6ver vilken emballagestrategi ditt f\u00f6retag har? Och i s\u00e5 fall \u2013 g\u00e5r den hand i hand med din verksamhets identitet och m\u00e5ls\u00e4ttningar? Det t\u00e5ls att t\u00e4nka p\u00e5 att det fortfarande finns m\u00e5nga f\u00f6retag som st\u00e5r helt utan eller har en oklar emballagestrategi. Det betyder som regel att f\u00f6retagen inte f\u00e5r tillr\u00e4ckligt med [&hellip;]<\/p>\n","protected":false},"author":51937,"featured_media":128469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3155,2944,2941,2942],"tags":[],"class_list":["post-127457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","category-butiksemballage","category-e-handelsemballage","category-miljo-hallbarhet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 steg f\u00f6r en lyckad emballagestrategi | Scanlux Packaging<\/title>\n<meta name=\"description\" content=\"Har du funderat \u00f6ver ditt f\u00f6retags emballagestrategi? 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