Complete the customer experience with branded packaging
First impressions mean everything when you receive a package. The exterior tends to directly influence your perception of the interior, i.e. the product itself. Therefore, there can be great value in doing something extra both with your shipping packaging and product packaging, in order to complete the customer experience.
Let your shipping and product packaging go hand in hand
Shipping and product packaging don’t only serve the purpose of protecting the product during transport. Both can have an effect on how the customer views your brand, as well as their customer experience as a whole. You therefore have ample opportunity to positively influence your customers by giving them something extra in the form of branded shipping and product packaging that is aesthetically pleasing and reflects high-end quality.
For example, try swapping white or black packaging with a high-quality, customised bag, which can be beautifully complemented by a matching shipping box in a sturdy material. And to give your customers the full brand experience, you could also consider decorating the packaging with everything from a logo, pattern, colour or print to communicative messages.
In other words: let your shipping and product packaging go hand in hand, so their arrival and unboxing becomes an experience in itself.