{"id":131252,"date":"2022-07-29T07:32:23","date_gmt":"2022-07-29T05:32:23","guid":{"rendered":"https:\/\/scanlux-packaging.com\/no\/?p=131252"},"modified":"2025-02-06T08:44:10","modified_gmt":"2025-02-06T07:44:10","slug":"e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke","status":"publish","type":"post","link":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/","title":{"rendered":"E-handelsemballasje \u2013 hva fungerer og hva fungerer ikke?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"131252\" class=\"elementor elementor-131252\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77748c68 hero-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77748c68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25b5cdfc\" data-id=\"25b5cdfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b766ac5 elementor-section-height-min-height elementor-section-content-middle hero-bg elementor-section-boxed elementor-section-height-default\" data-id=\"3b766ac5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-523e91ea\" data-id=\"523e91ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76eea9e7 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"76eea9e7\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">E-handelsemballasje \u2013 hva fungerer og hva fungerer ikke?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28123ce4 last-ptag-no-mbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28123ce4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-281451b5\" data-id=\"281451b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d5f1b elementor-widget elementor-widget-heading\" data-id=\"18d5f1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unders\u00f8kelsen viser viktigheten av unboxing- \u00f8yeblikk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51618e67\" data-id=\"51618e67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77a72a4 elementor-widget elementor-widget-post-info\" data-id=\"77a72a4\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d6d5116\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juli 29, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1d1a278\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/scanlux-packaging.com\/no\/category\/artikkel\/\" class=\"elementor-post-info__terms-list-item\">Artikkel<\/a>, <a href=\"https:\/\/scanlux-packaging.com\/no\/category\/e-handel-emballasje\/\" class=\"elementor-post-info__terms-list-item\">E-handel emballasje<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf5576 elementor-widget elementor-widget-text-editor\" data-id=\"9bf5576\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Investering i\u00a0forsendelsesemballasje\u00a0er p\u00e5 mange m\u00e5ter en veldig god id\u00e9.<\/strong> I hvert fall om man skal tro p\u00e5 en ny unders\u00f8kelse som viser viktigheten av designet p\u00e5 forsendelsesposene. Unders\u00f8kelsen er utarbeidet i et samarbeid mellom Scanlux Packaging og eksportingeni\u00f8r Marie L. J\u00f8rgensen. Det er snakk om en kvalitativ studie av ni firmaers\u00a0forsendelsesposer, n\u00e6rmere bestemt Zalando, Boozt, H&amp;M, Magasin, Pieces, Intersport, Filippa K, Bestseller og ASOS. Det vil si en blanding av popul\u00e6re klesbutikker p\u00e5 nett, forhandlere av sportsutstyr\/-kl\u00e6r og st\u00f8rre nettportaler som samler andre klesmerker. Studiet har blant annet til form\u00e5l \u00e5 skissere hva som design- og opplevelsesmessig fungerer og ikke fungerer n\u00e5r man utvikler e-handelsemballasje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0a9edc elementor-widget elementor-widget-text-editor\" data-id=\"2e0a9edc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I denne artikkelen vil vi belyse fire sentrale hovedkonklusjoner fra unders\u00f8kelsen, slik at du kan bli klokere p\u00e5 hva du skal v\u00e6re oppmerksom p\u00e5 n\u00e5r du skal designe den perfekte emballasjen til nettbutikken din.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4af66f94 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4af66f94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c8173f\" data-id=\"17c8173f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17461b7b elementor-widget elementor-widget-image-and-text\" data-id=\"17461b7b\" data-element_type=\"widget\" data-widget_type=\"image-and-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"image-and-text-main-wrapper \" id=\"image-text-17461b7b\">\r\n            <div class=\"image-and-text-wrapper image flex-dir-col-reverse\"  >\r\n                <div class=\"image-and-text-column-one    \">\r\n                                            <div class=\"image-and-text-column-one-inner \">\r\n                                                            <h3 class=\"image-and-text-title\"><div class=\"image-and-text-heading\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"26\" data-lineheight=\"32.76px\">Kort om unders\u00f8kelsen<\/h2><\/div><\/h3>\r\n                                                        \r\n                                                                                                    <div class=\"image-and-text-content\">\r\n                                        <p>Rapporten fremlegger resultater fra en kvalitativ analyse av ni firmaers forsendelsesposer brukt til e-handel. Det er snakk om en lavpraktisk unders\u00f8kelse, hvor Marie har bestilt varer fra de utvalgte firmaene og deretter unders\u00f8kt den samlede opplevelsen \u2013 fra pakkene blir mottatt til utpakking og <strong>returnering av varene. <\/strong><\/p><p><strong>Analysen unders\u00f8ker emballasjens:<\/strong><\/p><ul><li>materiale<\/li><li>uttrykk<\/li><li>informasjon<\/li><li>unboxing-opplevelse (utpakking)<\/li><li>brukervennlighet<\/li><li>de generelle kundeserviceforholdene i forbindelse med levering og returnering.<\/li><\/ul>                                    <\/div>\r\n                                                                                                                                                                                                                            <\/div>\r\n                                            <\/div>\r\n                <div class=\"image-and-text-column-two    \" >\r\n                                            <div class=\"image-and-text-column-two-inner\">\r\n                            <div class=\"image-and-text-image-wrapper \">\r\n                            <div class=\"image-and-text-image-round-wrapper-inner cover\" style=\"background: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/10\/Materialevalg04_ver02_www.jpg )\"><\/div>                            <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n            <script>\r\n            <\/script>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52ed798e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52ed798e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49cbd6b1\" data-id=\"49cbd6b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f5e0a82 elementor-widget elementor-widget-heading\" data-id=\"7f5e0a82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bedriftene vi unders\u00f8kte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54eb8707 elementor-widget elementor-widget-image\" data-id=\"54eb8707\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/07\/image-15.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f4bacf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f4bacf1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68c1630f\" data-id=\"68c1630f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b8a35b9 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1b8a35b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/08\/Frame-252.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32941e2d\" data-id=\"32941e2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73842b05 elementor-widget elementor-widget-heading\" data-id=\"73842b05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Materialvalget p\u00e5virker oppfattelsen av kvalitet og brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47a405b9 elementor-widget elementor-widget-text-editor\" data-id=\"47a405b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi begynner med \u00e5 se p\u00e5 valget av emballasjemateriale. I unders\u00f8kelsen skiller man mellom produktemballasje (emballasjen som omgir selve produktet) og forsendelsesemballasje (den ytterste emballasjen som produktet fraktes i). Her er f\u00f8lgende resultater verdt \u00e5 fremheve:<\/p><p><strong>8 av 9 produktemballasjer var produsert i resirkulert plast, mens den siste var laget av 100% bionedbrytelig plast.<\/strong><\/p><p>6 av 9 forsendelsesemballasjer anga ikke hvilken materialtype som var brukt. Kun tre av firmaene kommuniserte eksplisitt p\u00e5 emballasjen at de brukte resirkulert plast.<\/p><p>Generelt sett avspeilte materialene et h\u00f8yt kvalitetsniv\u00e5 med unntak av ett enkelt tilfelle, som i motsetning til de resterende posene, var tynnere og hverken hadde en skinnende eller matt overflate.<\/p><p>Blant disse observasjonene er spesielt to forhold i\u00f8ynefallende. P\u00e5 den ene siden virker det som at firmaene legger vekt p\u00e5 materialets kvalitet med hensyn til b\u00e5de graden av\u00a0<a href=\"https:\/\/scanlux-packaging.com\/no\/er-du-baerekraftig-eller-miljovennlig\/\">b\u00e6rekraft<\/a>\u00a0og holdbarhet, men p\u00e5 den andre siden kommuniserer de f\u00e6rreste av dem emballasjens materialtype. Det er synd ettersom kritiske forbrukere i stigende grad fokuserer nettopp p\u00e5 emballasjens kvalitetsniv\u00e5 n\u00e5r de vurderer den samlede opplevelsen av shoppingen.<\/p><p><strong>Faktisk viser en\u00a0<a href=\"https:\/\/www.ipsos.com\/en-us\/news-polls\/Most-Americans-Say-That-the-Design-of-a-Products-Packaging-Often-Influences-Their-Purchase-Decisions\" target=\"_blank\" rel=\"noopener noreferrer\">unders\u00f8kelse<\/a>\u00a0utarbeidet av Ipsos at:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c8e656 elementor-widget elementor-widget-text-editor\" data-id=\"54c8e656\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1 av 5 online forbrukere blir sure eller oppr\u00f8rte\u00a0hvis de mottar et produkt med emballasje av d\u00e5rlig kvalitet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d4823 elementor-widget elementor-widget-text-editor\" data-id=\"62d4823\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1 av 4 vil ikke bestille produkter fra forhandlere p\u00e5 nytt, dersom det i f\u00f8rste omgang ble sendt et produkt med d\u00e5rlig kvalitet p\u00e5 emballasjen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b84e98 elementor-widget elementor-widget-text-editor\" data-id=\"67b84e98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Derfor er det stor kommersiell verdi i \u00e5 utvikle emballasje best\u00e5ende av materialer med h\u00f8y kvalitet, i tillegg til \u00e5 angi at emballasjen er laget av milj\u00f8riktige materialer, og ikke minst kommunisere dette tydelig. Det kan nemlig ha en direkte positiv innvirkning p\u00e5 forbrukernes kj\u00f8psopplevelse og<a href=\"https:\/\/scanlux-packaging.com\/no\/branding-sann-velger-du-riktig-gavepapir\/\">\u00a0oppfattelse av brandet dersom materialet er av god kvalitet<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bb2a6e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bb2a6e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4437f32b\" data-id=\"4437f32b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e58bc7c caption-right-indent elementor-widget elementor-widget-image\" data-id=\"3e58bc7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/10\/Materialevalg03_ver02_www.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eksempel p\u00e5 et av f\u00e5 tilfeller hvor materialtypen faktisk er angitt.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6022fcc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6022fcc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b994d93\" data-id=\"1b994d93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94aa702 elementor-widget elementor-widget-heading\" data-id=\"94aa702\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unboxing har stor betydning for helhetsopplevelsen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3116243d elementor-widget elementor-widget-text-editor\" data-id=\"3116243d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beveger vi oss videre til parameteren\u00a0\u00abunboxing\u00bb, presterer de fleste forsendelsesposene godt. Her viste unders\u00f8kelsen f\u00f8lgende resultater:<\/p><p><strong>8 av 9 forsendelsesposer var enkle \u00e5 \u00e5pne uten \u00e5 skade posen \u2013 enten ved \u00e5 rive eller klippe langs en stiplet linje.<br \/><\/strong><strong>Bare \u00e9n pose var vanskelig \u00e5 \u00e5pne og for\u00e5rsaket skade p\u00e5 posen.<\/strong><\/p><p>Nettopp denne h\u00f8ye graden av brukervennlighet i form av smart emballasjedesign er ekstremt viktig for den samlede kj\u00f8psopplevelsen. En\u00a0studie\u00a0foretatt av Dotcom viser at\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b69a7a2 elementor-widget elementor-widget-text-editor\" data-id=\"5b69a7a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>49% av de spurte forbrukere sa at en ekstraordin\u00e6r emballasjeopplevelse gj\u00f8r dem mer begeistret for \u00e5 motta et produkt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8c4f4e elementor-widget elementor-widget-text-editor\" data-id=\"4d8c4f4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>39% vil v\u00e6re mer tilb\u00f8yelig til \u00e5 dele denne opplevelsen p\u00e5 sosiale medier som Snapchat, Facebook, Instagram og lignende.<\/p><div class=\"fusion-separator fusion-full-width-sep\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d13ec72 elementor-widget elementor-widget-text-editor\" data-id=\"5d13ec72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jo enklere det er \u00e5 \u00e5pne, desto bedre er opplevelsen. Og det er alfa og omega hvis du som e-handelsvirksomhet \u00f8nsker tilfredse kunder og gode anmeldelser. Det kan fort bli et irritasjonsmoment og skape frustrasjon, hvis man som forbruker skal bruke un\u00f8dvendig tid p\u00e5 \u00e5 styre med \u00e5 \u00e5pne eller lukke emballasjen. Derfor gir det god mening \u00e5 gj\u00f8re noe ekstra ut av selve\u00a0unboxing-opplevelsen. Det vil si \u00e5 utvikle funksjonelle emballasjedesign som enkelt \u00e5pnes uten \u00e5 bli \u00f8delagt, og som eventuelt kan brukes om igjen etterf\u00f8lgende av mottakerne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e3d404e\" data-id=\"5e3d404e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbdaf24 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4fbdaf24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/08\/Frame-252-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1131dbe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1131dbe8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58bd4e4b\" data-id=\"58bd4e4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0baf6f caption-left-indent elementor-widget elementor-widget-image\" data-id=\"a0baf6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1170\" height=\"390\" src=\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/Unboxing_lukket_www.jpg\" class=\"attachment-full size-full wp-image-150417\" alt=\"Unboxing lukket pose\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eksempel p\u00e5 enkel \u00e5pning langs stiplet linje.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-541eaf2e li-bullet-mgbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"541eaf2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-548f578\" data-id=\"548f578\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ee7cd41 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4ee7cd41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/08\/Frame-253.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-722b23fa\" data-id=\"722b23fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54661e26 elementor-widget elementor-widget-heading\" data-id=\"54661e26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Returneringsmulighetene er en viktig del av god kundeservice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c236611 elementor-widget elementor-widget-text-editor\" data-id=\"c236611\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et tredje viktig perspektiv som unders\u00f8kelsen s\u00e5 n\u00e6rmere p\u00e5, var returneringsmulighetene \u2013 heriblant ogs\u00e5 muligheten for gjenlukking av forsendelsesposene. Unders\u00f8kelser peker i retning av at nettopp returnering av varer utgj\u00f8r en stigende problemstilling p\u00e5 e-handelsmarkedet. If\u00f8lge\u00a0PostNords europeiske e-handelsrapport\u00a0stiger antallet av returnerte produkter p\u00e5 europeisk skala. Rapporten viser for eksempel f\u00f8lgende tall for nettforbrukere i de nordiske landene:<\/p><p><strong>42 %\u00a0har innenfor det siste \u00e5ret returnert en vare fra nettet.<\/strong><br \/><strong>47 %\u00a0anser problemfri returnering for \u00e5 v\u00e6re veldig viktig for deres netthandling.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9c2a79 elementor-widget elementor-widget-text-editor\" data-id=\"2c9c2a79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>87\u00a0% forventer \u00e5 kunne returnere en vare som er kj\u00f8pt p\u00e5 nettet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d219a51 elementor-widget elementor-widget-text-editor\" data-id=\"6d219a51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Med andre ord: Problemfri varereturnering er ikke lenger et \u00abnice to have\u00bb, men derimot et \u00abneed to have\u00bb. I hvert fall hvis man sp\u00f8r forbrukerne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa133 elementor-widget elementor-widget-text-editor\" data-id=\"aaa133\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Men hvilke resultater vise v\u00e5r egen unders\u00f8kelse p\u00e5 dette punktet? Resultatene var faktisk generelt positive:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b791d77 elementor-widget elementor-widget-text-editor\" data-id=\"6b791d77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>7 av 9 forsendelsesposer var enkle og greie \u00e5 returnere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af846ca elementor-widget elementor-widget-text-editor\" data-id=\"5af846ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1 av 9 var vanskelig \u00e5 returnere.<\/strong><br \/><strong>1 av 9 var middels vanskelig \u00e5 returnere.<\/strong><\/p><p>Disse positive resultatene er blant annet basert p\u00e5 at de syv forsendelsesposene hadde:<\/p><ul><li>En klebende stripe for enkel og praktisk gjenlukking (hele 8 av 9 poser)<\/li><li>Intakt emballasje til gjenbruk<\/li><li>Instruksjoner for returnering som er tydelige og enkle \u00e5 forst\u00e5 (via fysisk f\u00f8lgeseddel og\/eller beskrivelse p\u00e5 nettet)<\/li><li>Medf\u00f8lgende returseddel \u2013 og eventuell adresselabel.<\/li><\/ul><p>Omvendt scoret de to resterende forsendelsesposene lavere, fordi instruksjonene var mangelfulle og kompliserte, i tillegg til at det hverken var en klebende stripe eller returseddel inkludert.<\/p><p>Det viser seg alts\u00e5 et tydelig bilde av at virksomhetene har f\u00e5tt opp \u00f8ynene for viktigheten av gode returneringsforhold. Og dette er ogs\u00e5 smart, da tendensen til det stigende antallet av returneringen av varer stiller stadig h\u00f8yere krav til niv\u00e5et av kundeservice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fbc535 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fbc535\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57abc2d0\" data-id=\"57abc2d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4101d6 caption-left-indent elementor-widget elementor-widget-image\" data-id=\"c4101d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1170\" height=\"390\" src=\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/Returnering_ver02_www.jpg\" class=\"attachment-full size-full wp-image-150419\" alt=\"Fraktpose med returinformasjon\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eksempel p\u00e5 gjenbruksvennlig emballasje til returnering.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2185992b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2185992b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60831954\" data-id=\"60831954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f44f40a elementor-widget elementor-widget-heading\" data-id=\"1f44f40a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tydelig informasjon og kommunikasjon p\u00e5 emballasjen virker godt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a7ee63 elementor-widget elementor-widget-text-editor\" data-id=\"39a7ee63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I direkte forlengelse av ovenst\u00e5ende snakk om kundeservice, beskjeftiger den siste hovedkonklusjonen seg med forsendelsesposenes grad av kommunikasjon. Eller kanskje rettere sagt, mangelen p\u00e5 det. Akkurat kommunikasjonsdelen er nemlig et innsatsomr\u00e5de som synes \u00e5 v\u00e6re relativt nedprioritert p\u00e5 tvers av de ni emballasjedesignene i unders\u00f8kelsen. Her er det spesielt bemerkelsesverdig at forsendelsesposene avspeiler veldig sparsom informasjon n\u00e5r det gjelder emballasjens materialer \u2013\u00a0<a href=\"https:\/\/scanlux-packaging.com\/no\/miljovennlig-emballasje-kan-vaere-nokkelen-til-din-e-handelssuksess\/\">heriblant deres grad av milj\u00f8vennlighet og eventuelle instruksjoner om avfallssortering.<\/a>\u00a0Som vi kort nevnte innledningsvis, informerer langt st\u00f8rstedelen av posene ikke noe om hvilke materialtyper emballasjen best\u00e5r av. Blant posene som rent faktisk angir dette, begrenser informasjonene seg prim\u00e6rt til \u00e9n kort setning eller et enkelt gjenbruksikon (\u00abDer Gr\u00fcne Punkt\u00bb).<\/p><p>Det samme m\u00f8nsteret gj\u00f8r seg gjeldende med hensyn til bruken av b\u00e6rekraftige materialer. For selv om flere av firmaene bruker milj\u00f8vennlige materialer, er det enten beskrevet utrolig kort med veldig liten skriftst\u00f8rrelse eller helt utelatt. Sett fra et kommersielt perspektiv, g\u00e5r firmaene herved glipp av et stort potensial med tanke p\u00e5 branding. Forbrukerne ettersp\u00f8r i stigende grad b\u00e6rekraftige alternativer i hverdagen deres \u2013 og her er produktemballasjen bestemt intet unntak. If\u00f8lge en\u00a0<a href=\"http:\/\/retailinstitute.dk\/er-du-klar-til-2019-og-de-nye-forbrugere\/\" target=\"_blank\" rel=\"noopener noreferrer\">studie<\/a> foretatt av analyseinstituttet Retail Institute Scandinavia, fremg\u00e5r det blant annet at hele:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174d4417 elementor-widget elementor-widget-text-editor\" data-id=\"174d4417\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>83% av den unge \u00abGeneration Z\u00bb<\/strong>\u00a0(f\u00f8dt f\u00f8r 2001) mener at det er viktig at produkter og butikker har b\u00e6rekraftige og etisk korrekte profiler.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc6541b elementor-widget elementor-widget-text-editor\" data-id=\"4cc6541b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>P\u00e5 samme m\u00e5te viser en annen\u00a0<a href=\"https:\/\/www.unilever.com\/news\/press-releases\/2017\/report-shows-a-third-of-consumers-prefer-sustainable-brands.html\" target=\"_blank\" rel=\"noopener noreferrer\">unders\u00f8kelse<\/a>\u00a0at over\u00a0<strong>1 av 5 forbrukere\u00a0<\/strong>foretrekker merker som synliggj\u00f8r deres b\u00e6rekraftige profil direkte p\u00e5 emballasjen og i deres markedsf\u00f8ring. Det er alts\u00e5 ingen tvil om at \u00f8nsket om en mer b\u00e6rekraftig atferd p\u00e5virker forbrukernes kj\u00f8psbeslutninger og preferanser av brand. Og det er denne p\u00e5virkningen som firmaene i unders\u00f8kelsen dessverre g\u00e5r glipp av ved ikke \u00e5 kommunisere deres b\u00e6rekraftige materialer, tiltak, policyer og lignende.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0da185 elementor-widget elementor-widget-text-editor\" data-id=\"1d0da185\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blant de unders\u00f8kte forsendelsesposene var det derimot et par som rent faktisk gjorde noe ut av deres gr\u00f8nne profil. Som bildene over illustrerer, blir det her informert om materialenes milj\u00f8vennlighet, og supplert med tekstbeskrivelser av firmaenes milj\u00f8messige verdier og visjoner. Denne typen b\u00e6rekraftig branding kan v\u00e6re med p\u00e5 \u00e5 gj\u00f8re virksomhetene mer attraktive \u00f8ynene til de milj\u00f8bevisste forbrukerne. Og det kan kanskje v\u00e6re det som legger ekstra tyngde p\u00e5 vektsk\u00e5len i forhold til om de kj\u00f8per produktene eller ikke. God produktinformasjon og tydelig kommunikasjon om materialets type, sammensetning, grad av gjenbrukbarhet og eventuelt avfallssortering kan alts\u00e5 bokstavelig talt l\u00f8nne seg. Det skaper klarhet, tillit og kan virke kj\u00f8psmotiverende for forbrukerne til syvende og sist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13983e9a\" data-id=\"13983e9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eaecd34 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4eaecd34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/08\/4.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6134edf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6134edf9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d5cec32\" data-id=\"5d5cec32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a63e153 caption-left-indent elementor-widget elementor-widget-image\" data-id=\"2a63e153\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"585\" height=\"390\" src=\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/visionx2_www2.jpg\" class=\"attachment-full size-full wp-image-150421\" alt=\"Be a fashion recycler\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eksempler p\u00e5 beskrivelse av milj\u00f8messige verdier og visjoner p\u00e5 emballasjen.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28f31d20\" data-id=\"28f31d20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f6e27a3 elementor-widget elementor-widget-image\" data-id=\"2f6e27a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"390\" src=\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/visionx2_www3.jpg\" class=\"attachment-full size-full wp-image-150422\" alt=\"Statement on bag\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25db810a elementor-section-full_width li-bullet-mgbtm fc-hdg-deep-forest elementor-section-height-default elementor-section-height-default\" data-id=\"25db810a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e2b892\" data-id=\"34e2b892\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-663eb477 elementor-widget elementor-widget-image-and-text\" data-id=\"663eb477\" data-element_type=\"widget\" data-widget_type=\"image-and-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"image-and-text-main-wrapper \" id=\"image-text-663eb477\">\r\n            <div class=\"image-and-text-wrapper image flex-dir-col-reverse\"  >\r\n                <div class=\"image-and-text-column-one    \">\r\n                                            <div class=\"image-and-text-column-one-inner \">\r\n                                                            <h3 class=\"image-and-text-title\"><div class=\"image-and-text-heading\"><p class=\"fusion-responsive-typography-calculated\" data-fontsize=\"26\" data-lineheight=\"32.76px\">Bruk emballasjen din til \u00e5 formidle viten og fortelle den gode historie<\/p><\/div><\/h3>\r\n                                                        \r\n                                                                                                    <div class=\"image-and-text-content\">\r\n                                        <p>Unders\u00f8kelsen viser at forsendelsesemballasje i h\u00f8y grad har innflytelse p\u00e5 den samlede kj\u00f8ps- og brukeropplevelsen. N\u00e5r du skal designe emballasjen din er det alts\u00e5 en rekke parametere som du med fordel kan gj\u00f8re noe ekstra ut av. Helt konkret handler det om f\u00f8lgende punkter:<\/p><p><strong>Vurder valget av emballasjemateriale n\u00f8ye og gj\u00f8r mottaker oppmerksom p\u00e5 den spesifikke sammensetningen av materialet.<\/strong><br \/><strong>G\u00e5 etter kvalitetsmaterialer med h\u00f8y grad av holdbarhet, god tykkelse og eventuelt b\u00e6rekraftig karakter. Vurder dessuten om forsendelsesposene skal kunne gjenbrukes.<\/strong><\/p><ul><li>Tenk over emballasjens visuelle uttrykk \u2013 heriblant farge, m\u00f8nster, overflate\/tekstur, mm.<\/li><li>Gj\u00f8r det enkelt \u00e5 \u00e5pne emballasjen \u2013 f.eks. ved angivelse av stiplet linje, der mottaker kan rive opp eller klippe posen.<\/li><li>Skap de optimale returneringsforholdene \u2013 f.eks. ved hjelp av klebestripe til enkel gjenlukking, vedlagt returseddel m.m.<\/li><li>Gj\u00f8r informasjon om f.eks. materialtype, b\u00e6rekraft, instruksjoner om returnering eller lignende s\u00e5 tydelig som mulig.<\/li><li>Utnytt emballasjen til \u00e5 kommunisere et budskap, fortelle en god historie og brande virksomheten din \u2013 f.eks. milj\u00f8messige verdier, visjoner osv.<\/li><\/ul><h4>Med andre ord; Du kan skape stor verdig for forretningen din ved \u00e5 investere i innovativ\u00a0forsendelsesemballasje\u00a0som gj\u00f8r det lett for kundene dine, og som samtidig gir dem en ekstraordin\u00e6rt god brukeropplevelse \u2013 helt fra mottakelse til eventuell returnering av varene.<\/h4><p class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\"><strong>Kilder:<\/strong><br \/>Dotcom Distribution (2015): <em style=\"font-size: 16px;\">Unwrapping The Customer Experience: 2015 eCommerce Study<\/em> <span style=\"font-size: 16px;\">Retail Institute Scandinavias (2019):\u00a0<\/span><a style=\"font-size: 16px;\" href=\"http:\/\/retailinstitute.dk\/er-du-klar-til-2019-og-de-nye-forbrugere\/\">http:\/\/retailinstitute.dk\/er-du-klar-til-2019-og-de-nye-forbrugere\/<\/a><span style=\"font-size: 16px;\">\u00a0Unilever\u00a0(2017):\u00a0<\/span><a style=\"font-size: 16px;\" href=\"https:\/\/www.unilever.com\/news\/press-releases\/2017\/report-shows-a-third-of-consumers-prefer-sustainable-brands.html\">https:\/\/www.unilever.com\/news\/press-releases\/2017\/report-shows-a-third-of-consumers-prefer-sustainable-brands.html<\/a><\/p>                                    <\/div>\r\n                                                                                                                                                                                                                            <\/div>\r\n                                            <\/div>\r\n                <div class=\"image-and-text-column-two    \" >\r\n                                            <div class=\"image-and-text-column-two-inner\">\r\n                            <div class=\"image-and-text-image-wrapper \">\r\n                            <div class=\"image-and-text-image-round-wrapper-inner cover\" style=\"background: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/10\/Materialeinformationx2_www.jpg )\"><\/div>                            <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n            <script>\r\n            <\/script>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6fcdda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6fcdda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c3e81ac\" data-id=\"5c3e81ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58a83194 elementor-widget elementor-widget-contact-form\" data-id=\"58a83194\" data-element_type=\"widget\" data-widget_type=\"contact-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"contact-form-container newsletter style2 pink\">\r\n                    <div class=\"block-title-wrapper\">\r\n                <h3 class=\"block-title\">La oss ta en snakk<\/h3>\r\n            <\/div>\r\n                    <div class=\"form-content-wrapper\">\r\n                <div class=\"block-ellipse\"><\/div>\r\n                <div class=\"form-row v1\">\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-icon-wrapper\">\r\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"80\" height=\"80\" viewBox=\"0 0 80 80\" fill=\"none\"><path d=\"M54.6222 43.7699C53.5838 42.9977 52.5808 42.2876 51.4535 41.6841C50.5926 42.8823 49.3943 43.8853 48.2849 44.7729C49.563 45.3409 50.6636 46.4327 51.8263 47.2404C54.3293 48.9534 57.1696 50.5156 58.9892 53.1073C60.8087 55.6991 61.6519 58.6459 62.575 61.6992C63.4449 64.5661 64.1194 67.4951 64.1194 70.6993C65.5041 71.9064 66.3473 72.1106 67.8384 71.0277C67.8384 68.3561 67.0396 65.6312 66.507 63.1548C65.9745 60.6785 65.0958 58.1755 64.0218 55.8677C62.9478 53.56 61.4744 51.4032 59.8856 49.4061C58.2968 47.409 56.7081 45.2699 54.64 43.761L54.6222 43.7699ZM27.9147 41.7285C26.7875 42.332 25.7668 42.9622 24.7283 43.7344C22.6602 45.2433 20.5921 46.8942 18.9412 48.9623C17.2903 51.0304 15.6394 53.0718 14.521 55.4772C13.4027 57.8825 13.4826 60.5631 12.9234 63.1637C12.3642 65.7643 11.6453 68.2318 11.6453 70.9035C13.1275 71.9863 13.882 71.9064 15.2666 70.6993C15.2666 67.4951 16.0921 64.6105 16.9619 61.7436C17.885 58.6903 18.7016 55.5926 20.4324 53.1251C22.2519 50.5245 24.5242 48.1723 27.0272 46.4593C28.181 45.6605 29.1041 45.2522 30.3822 44.6841C29.2727 43.7965 28.7757 42.909 27.9147 41.7196V41.7285Z\" fill=\"#121212\"><\/path><path d=\"M55.2347 43.548C54.2139 42.7936 53.1755 42.0746 52.066 41.4622C51.7376 41.2847 51.0364 41.5155 50.8234 41.7906C49.9446 42.9534 48.8352 43.9031 47.6991 44.8084C47.6547 44.8439 47.6014 44.9504 47.6813 44.9859C48.6665 45.4652 49.5009 46.1398 50.3529 46.8055C51.2671 47.5155 52.2435 48.1369 53.2021 48.7759C55.0128 49.983 56.8234 51.2612 58.1459 53.0186C59.6016 54.9624 60.4714 57.2879 61.217 59.5867C61.9626 61.8856 62.6815 64.2377 63.0898 66.6342C63.294 67.8324 63.4271 69.0395 63.4537 70.2467C63.4715 70.939 63.5336 71.01 64.1017 71.4005C64.4567 71.6491 64.8384 71.8621 65.2644 71.9508C65.8768 72.0751 66.5337 71.9508 67.1017 71.7289C67.4567 71.5869 67.8473 71.4094 68.1491 71.1697C68.584 70.8236 68.4775 70.6816 68.442 70.0603C68.3088 67.6638 67.6609 65.3206 67.1283 62.9862C66.5958 60.6518 65.8147 58.282 64.8029 56.0453C63.7289 53.6843 62.3087 51.5274 60.7111 49.486C59.1134 47.4445 57.4004 45.1812 55.2258 43.5392C54.9418 43.3261 53.8145 43.8321 54.0187 43.983C55.8826 45.3853 57.3294 47.196 58.7673 49.0067C60.2052 50.8174 61.6342 52.7257 62.7437 54.8026C64.9094 58.8767 66.0721 63.4655 66.8621 67.9833C66.9508 68.5159 67.0396 69.0484 67.0928 69.5898C67.1283 69.9094 67.1905 70.2733 67.1638 70.5928C67.1106 71.2141 67.0928 71.223 66.436 71.2585C64.5277 71.3739 64.7585 69.4212 64.6253 68.0632C64.3857 65.7643 63.8265 63.5276 63.1519 61.3264C61.8827 57.1192 60.4714 52.9831 56.9477 50.1428C55.1459 48.6872 53.1045 47.5688 51.276 46.1398C50.8411 45.8025 50.4151 45.4652 49.9624 45.1546C49.3322 44.7285 48.8707 44.7285 49.563 44.1427C50.4949 43.3616 51.347 42.5273 52.0837 41.5598L50.8411 41.8883C51.9595 42.5007 52.9891 43.2196 54.0098 43.9741C54.3027 44.1871 55.4211 43.6812 55.2169 43.5303L55.2347 43.548Z\" fill=\"#121212\"><\/path><path d=\"M27.5508 41.6313C23.317 43.9212 19.7933 47.0988 16.8732 50.8977C15.3909 52.8326 13.9175 54.9184 13.2962 57.3061C12.6749 59.6937 12.5684 62.099 12.0358 64.46C11.7429 65.7381 11.4411 67.0074 11.2459 68.3033C11.166 68.8092 11.1038 69.3062 11.0683 69.8122C11.0062 70.6199 10.8198 71.0104 11.5388 71.4453C12.9056 72.2619 14.3702 71.8891 15.5595 70.9128C16.2607 70.3358 15.9767 68.9512 16.0832 68.0814C16.2607 66.6612 16.5803 65.2677 16.9619 63.8919C17.6187 61.4955 18.3022 59.0635 19.1898 56.7469C21.2135 51.448 25.6336 47.081 30.7728 44.7822C30.8527 44.7467 31.1456 44.5869 31.0035 44.4715C30.0094 43.6372 29.3171 42.5987 28.5716 41.5514C28.3408 41.2318 27.178 41.7466 27.2846 41.8975C28.0568 42.9804 28.758 44.0544 29.7876 44.9153L30.0183 44.6047C26.2993 46.2645 23.2549 48.7763 20.743 51.9894C17.9915 55.5131 16.8465 59.8712 15.6838 64.1138C15.4086 65.1257 15.1601 66.1464 14.9826 67.1849C14.9116 67.6021 14.8495 68.0104 14.7962 68.4275C14.7163 69.0577 14.8228 69.8654 14.6453 70.4601C14.379 71.3654 13.234 71.5696 12.595 70.9128C12.1512 70.4512 12.3376 69.6258 12.3908 69.0577C12.5329 67.6997 12.8169 66.3683 13.1187 65.0369C13.6068 62.8801 13.8909 60.7233 14.2637 58.5398C14.6364 56.3563 15.5063 54.448 16.7489 52.6018C19.7312 48.1639 23.5744 44.3739 28.2964 41.8088C29.042 41.4005 27.8615 41.4537 27.5508 41.6224V41.6313Z\" fill=\"#121212\"><\/path><path d=\"M39.9326 8.24805C37.2344 8.24805 34.616 8.87823 32.2639 9.8812C29.9118 10.8842 27.6662 12.4818 25.8466 14.3546C24.0271 16.2275 23.0418 18.6417 22.0566 21.1003C21.0714 23.5589 20.5655 25.8933 20.5655 28.5915C20.5655 30.8638 20.4234 33.1005 21.1069 35.1419C21.817 37.2633 23.2193 39.0207 24.533 40.7604C25.3229 41.8255 25.7667 43.2456 26.7519 44.1066C28.5005 45.6687 30.7106 46.8403 32.9296 47.6924C35.1485 48.5445 37.4917 48.6954 39.9237 48.6954C42.3557 48.6954 44.8143 48.6421 46.9623 47.8167C49.1103 46.9912 50.9298 45.2161 52.6872 43.6539C53.6725 42.7929 54.8618 42.0829 55.6518 41.0178C56.9654 39.2781 57.5601 37.1035 58.2702 34.991C58.9802 32.8786 59.7702 30.8726 59.7702 28.6004C59.7702 25.8933 59.4684 23.1684 58.5187 20.8163C57.569 18.4642 55.9358 16.0854 54.134 14.2304C52.3322 12.3753 49.8736 11.2126 47.4594 10.1741C45.0451 9.13563 42.6131 8.25692 39.9149 8.25692L39.9326 8.24805ZM52.0837 38.9674C51.1872 40.0681 50.1044 40.9645 48.9505 41.7811C46.3765 43.6362 43.3232 44.932 39.9326 44.932C36.542 44.932 33.258 43.9734 30.6751 42.1184C29.5212 41.3018 28.8555 39.926 27.9591 38.8254C25.6602 35.994 23.7963 32.5502 23.7963 28.6004C23.7963 25.6714 24.8969 22.9642 26.2194 20.5944C27.5419 18.2245 29.3526 15.7304 31.7579 14.2925C34.1633 12.8546 37.0125 12.3487 39.9326 12.3487C42.8528 12.3487 45.4623 13.3783 47.8144 14.7896C50.1665 16.2008 52.5807 17.9494 53.9654 20.4169C55.35 22.8844 55.9447 25.6714 55.9447 28.6004C55.9447 32.5591 54.3825 36.136 52.0837 38.9674Z\" fill=\"#121212\"><\/path><path d=\"M51.4535 39.0832C49.2701 41.6749 45.9682 43.8051 42.6309 44.4531C39.2936 45.101 35.8409 44.4264 32.9562 42.9175C31.6692 42.243 30.6396 41.453 29.7786 40.2637C28.9177 39.0743 27.9591 37.8849 27.1425 36.6334C25.4738 34.0772 24.3466 31.1126 24.462 28.015C24.5774 24.9173 25.9443 21.8728 27.5952 19.2367C29.4414 16.2988 31.8645 13.9023 35.3261 13.0502C38.7876 12.1981 42.3646 12.5266 45.5777 14.0887C48.2493 15.3846 51.0452 17.2219 52.776 19.6805C56.8944 25.5297 55.7406 33.7133 51.4624 39.0743C51.4003 39.1542 52.492 39.1364 52.7316 38.8435C57.0986 33.3582 58.2791 24.7398 53.7435 18.9172C51.702 16.2899 48.489 14.2485 45.4179 13.0591C42.3469 11.8697 38.8498 11.8342 35.6012 12.5887C32.3526 13.3431 29.7964 14.9053 27.7727 17.4349C25.5981 20.1332 23.8052 23.5415 23.3081 26.9942C22.7756 30.6777 24.0182 34.2547 26.0685 37.2814C26.9827 38.6305 27.9768 40.0063 29.0064 41.2666C30.036 42.527 31.4473 43.2815 32.8852 43.8761C39.7729 46.7608 47.9564 44.5152 52.7316 38.8435C52.7938 38.7725 51.7109 38.7814 51.4624 39.0743L51.4535 39.0832Z\" fill=\"#121212\"><\/path><path d=\"M40.3587 8C36.2935 8.04438 32.2195 9.24263 28.82 11.4882C27.2224 12.5356 25.6957 13.8048 24.5064 15.3137C23.1661 17.0179 22.314 19.0505 21.5152 21.0564C20.7164 23.0624 20.1838 25.0683 20.0063 27.1896C19.8288 29.311 19.7666 31.7163 20.1306 33.8554C20.4945 35.9945 21.6306 37.8851 22.9265 39.6247C23.53 40.4324 24.1336 41.2046 24.6306 42.0833C25.0744 42.8911 25.5005 43.6899 26.175 44.3289C29.2905 47.258 33.7106 48.7403 37.9178 48.9267C41.8498 49.0953 46.128 49.0243 49.5097 46.7609C51.1784 45.6426 52.5541 44.1692 54.134 42.9266C55.7139 41.6839 56.9122 40.3259 57.7199 38.3821C58.5276 36.4383 59.2288 34.2282 59.8412 32.1424C60.4536 30.0565 60.5424 27.8376 60.3294 25.6009C59.8767 20.8523 57.5424 16.1924 53.8322 13.1391C51.9506 11.5859 49.6428 10.5829 47.4061 9.65979C45.1694 8.7367 42.835 8.04438 40.3853 8C40.119 8 38.9297 8.49705 39.551 8.50593C43.483 8.56806 47.6369 10.361 50.9565 12.3847C54.276 14.4084 56.7613 17.7901 58.066 21.3404C59.4684 25.1393 59.5483 29.4619 58.2968 33.2962C57.7199 35.0714 57.1784 36.8821 56.4684 38.6129C55.6873 40.4857 54.5778 41.7904 52.989 43.0331C51.5156 44.1869 50.2375 45.5716 48.6931 46.6367C46.6783 48.0302 44.4061 48.3763 42.0096 48.4296C39.9238 48.4829 37.7935 48.4829 35.7343 48.0834C33.6751 47.684 31.8822 46.8674 30.1603 45.8645C28.4384 44.8615 27.0626 43.7786 26.104 42.0479C25.2342 40.4768 24.0448 39.1454 23.0862 37.6277C21.0093 34.3081 20.9649 30.2518 21.3554 26.4618C21.5862 24.1896 22.2874 22.0594 23.1572 19.9558C24.0271 17.8522 24.9502 15.9262 26.4679 14.3196C29.8585 10.7338 34.6071 8.57693 39.5421 8.5148C39.8084 8.5148 40.9889 8 40.3764 8.00888L40.3587 8Z\" fill=\"#121212\"><\/path><path d=\"M47.4062 33.6514C47.1222 34.2283 46.776 34.752 46.3677 35.249C45.8707 35.8437 45.3115 36.3851 44.6813 36.8289C43.27 37.8408 41.557 38.4355 39.7019 38.4355C37.8469 38.4355 36.1338 37.8408 34.7137 36.8289C34.0924 36.3851 33.5154 35.8437 33.0273 35.249C32.6279 34.752 32.2728 34.2194 31.9888 33.6514H29.6988C30.0716 34.6011 30.5775 35.4887 31.1811 36.2875C31.616 36.8733 32.1131 37.397 32.6456 37.8763C34.5362 39.5627 36.9948 40.5746 39.7019 40.5746C42.4091 40.5746 44.8677 39.5627 46.7494 37.8763C47.2908 37.397 47.7879 36.8733 48.2139 36.2875C48.8175 35.4887 49.3234 34.6011 49.6962 33.6514H47.4062Z\" fill=\"#121212\"><\/path><path d=\"M46.7671 33.7576C45.2848 36.589 42.4091 38.4974 39.1427 38.1068C36.3291 37.7695 33.9237 35.9589 32.6279 33.4736C32.5835 33.3937 32.477 33.376 32.3971 33.376H30.1071C29.9562 33.376 28.9266 33.5269 29.0509 33.8198C30.8438 38.2311 35.1486 41.0625 39.9238 40.8317C44.699 40.6009 48.5955 37.7873 50.3263 33.5357C50.3796 33.4115 50.1843 33.376 50.1044 33.376H47.8145C47.5304 33.376 46.3588 33.9174 46.9801 33.9174H49.2701L49.0482 33.7576C47.4328 37.7074 43.6606 40.6453 39.267 40.2725C35.2285 39.9353 31.8379 37.1837 30.329 33.4736L29.2728 33.9174H30.7905C30.9326 33.9174 31.3586 33.8375 31.4829 33.9174C31.4829 33.9174 31.616 34.3257 31.6426 34.3789C31.7491 34.6097 31.9355 34.8316 32.0864 35.0358C33.3734 36.8109 35.3172 38.0802 37.4741 38.5151C41.6369 39.3672 46.0659 37.2902 48.0364 33.5269C48.134 33.3316 46.9446 33.4115 46.7671 33.7488V33.7576Z\" fill=\"#121212\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M47.7256 57.7758C47.6813 57.8202 47.912 58.1486 47.8765 58.2019C47.9387 58.1309 48.2316 58.3173 48.3026 58.2551C48.2848 58.2729 47.7434 57.7581 47.7256 57.7758Z\" fill=\"#121212\"><\/path><path d=\"M47.7256 57.7758C47.6813 57.8202 47.912 58.1486 47.8765 58.2019C47.9387 58.1309 48.2316 58.3173 48.3026 58.2551C48.2848 58.2729 47.7434 57.7581 47.7256 57.7758Z\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M54.5245 57.0658C53.4949 56.0895 52.1636 55.2108 50.6813 55.264C49.3588 55.3173 48.2582 56.1782 47.3262 57.0481C47.344 57.0569 47.3617 57.0747 47.3706 57.0924C47.415 57.128 47.4594 57.1723 47.5037 57.2167C47.3795 57.2256 47.2463 57.2345 47.1221 57.2433C47.1664 57.199 47.2108 57.1546 47.2552 57.1191C47.273 57.1013 47.2996 57.0747 47.3262 57.0569C46.8025 56.5776 46.2167 56.1516 45.5688 55.8676C44.8232 55.5303 44.0333 55.4415 43.2167 55.5303C41.7078 55.6901 40.1634 56.3913 39.4001 57.767C38.974 58.5303 38.832 59.4179 38.832 60.2878C38.832 60.2256 38.8675 60.1724 38.9119 60.1369C38.9119 60.1813 38.9119 60.2256 38.9119 60.27C38.9119 60.3233 38.9119 60.3765 38.9119 60.4386C38.8586 60.412 38.832 60.3588 38.832 60.2878C38.8498 63.0304 40.7403 65.276 42.6575 67.0689C43.1634 67.5393 43.7049 67.992 44.2729 68.3826C44.8232 68.7553 45.5155 68.9062 46.0481 69.3057C46.5008 69.6341 46.8558 70.0512 47.4593 69.9802C48.0363 69.9181 48.6931 69.6784 49.1546 69.3411C49.3854 69.1725 49.5718 68.9595 49.7671 68.7554C50.0245 68.498 50.2908 68.2938 50.5925 68.0897C51.1428 67.708 51.6843 67.3263 52.2079 66.918C53.2908 66.066 54.2139 65.0896 54.9506 63.9269C55.6518 62.8174 56.1932 61.5481 56.1666 60.2168C56.1488 58.9653 55.3944 57.909 54.5157 57.0836L54.5245 57.0658ZM47.2996 68.1518C47.2996 68.1518 47.2641 68.1429 47.2552 68.1429C47.3617 68.1429 47.3528 68.1252 47.3085 68.1518H47.2996ZM53.4594 62.0807C52.9535 63.3411 51.9772 64.4239 51.063 65.418C50.5748 65.9417 50.06 66.4387 49.483 66.8648C49.1901 67.0778 48.8884 67.2553 48.5511 67.3885C48.2759 67.5038 47.9386 67.708 47.6457 67.7524C47.4949 67.7701 47.3617 67.7169 47.2108 67.7524C47.1221 67.7701 47.0511 67.8234 46.9712 67.8411C46.7848 67.8766 46.6339 67.779 46.5008 67.6636C46.2789 67.4772 46.1102 67.2376 45.9061 67.0334C45.6664 66.7938 45.3824 66.6163 45.0984 66.4299C44.0155 65.7375 42.8084 65.1162 41.9741 64.1133C41.4681 63.5008 41.0865 62.7819 40.8646 62.0274C40.6604 61.3529 40.5273 60.5807 40.6338 59.8884C40.7492 59.1339 41.2374 58.5392 41.8054 58.0688C42.3912 57.5806 43.0392 57.1546 43.8291 57.1368C44.5392 57.1546 45.1871 57.5007 45.7286 57.9445C45.9771 58.1487 46.2079 58.3795 46.412 58.628C46.5984 58.8588 46.7404 58.983 47.0511 58.9919C47.2463 58.9919 47.4682 58.9919 47.6457 58.8942C47.8233 58.7877 47.9386 58.6013 48.0718 58.4416C48.1162 58.3883 48.1605 58.3351 48.2049 58.2907C48.2227 58.2729 48.2493 58.2552 48.2671 58.2374C48.7109 57.838 49.2523 57.554 49.8203 57.4031C50.9476 57.1013 52.705 57.2788 53.3973 58.3528C53.7435 58.8765 53.7967 59.5511 53.7967 60.1635C53.8056 60.8292 53.6991 61.4771 53.4506 62.0896L53.4594 62.0807Z\" fill=\"#121212\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M38.9119 60.2699C38.9119 60.3231 38.9119 60.3764 38.9119 60.4385C38.8586 60.4119 38.832 60.3586 38.832 60.2876C38.832 60.2166 38.8675 60.1722 38.9119 60.1367C38.9119 60.1811 38.9119 60.2255 38.9119 60.2699Z\" fill=\"#121212\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M47.2996 68.1514C47.2996 68.1514 47.2641 68.1425 47.2552 68.1425C47.3617 68.1425 47.3528 68.1248 47.3084 68.1514H47.2996Z\" fill=\"#121212\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><\/svg>                        <\/div>\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <p>Vi vil gjerne h\u00f8re fra deg om du har noen sp\u00f8rsm\u00e5l eller trenger et tilbud. Fyll ut dette skjemaet, s\u00e5 vil en av oss kontakte deg innen kort tid.<\/p>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <div class='_form_185'><\/div><script type='text\/javascript' src='https:\/\/scanluxpackaging.activehosted.com\/f\/embed.php?static=0&id=185&69DCDCFE9F029&nostyles=1&preview=0'><\/script>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-253d49c2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"253d49c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70c0806f\" data-id=\"70c0806f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7124735c elementor-widget elementor-widget-crosslinking-headline\" data-id=\"7124735c\" data-element_type=\"widget\" data-widget_type=\"crosslinking-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"crosslinking-headline-wrapper\">\r\n                \r\n                                            <div class=\"container\"><h2 class=\"crosslinking-title\">Andre historier<\/h2><\/div>\r\n                                        <div class=\"crosslinking-headline-outer-wrapper\">\r\n                        <div class=\"container crosslinking-headline-inner-wrapper\">\r\n                            <div class=\"crosslinking-headline-column-one\">\r\n                                <div class=\"crosslinking-headline-one\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/no\/bruk-emballasje-som-et-markedsforingsverktoy\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/10\/Range-ogf-branded-packaging-1170x585-1.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">ARTIKKEL<\/p>\r\n                                                                                <a href=\"https:\/\/scanlux-packaging.com\/no\/bruk-emballasje-som-et-markedsforingsverktoy\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Emballasje er et viktig verkt\u00f8y i markedsf\u00f8ringen din \u2013 bruk den!<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p>Ser du p\u00e5 emballasjen din som en praktisk m\u00e5te \u00e5 beskytte produktene dine p\u00e5? En studie viser at en tredjedel av kundenes kj\u00f8psbeslutninger er basert p\u00e5 hvordan emballasjen til produktet ditt ser ut.\u00a0<\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/no\/bruk-emballasje-som-et-markedsforingsverktoy\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">Les mer<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"crosslinking-headline-two\">\r\n                                    <a href=\"\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/01\/Utilfreds_header_www1170x585.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">ARTIKKEL<\/p>\r\n                                                                                <a href=\"\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Les de 5 tingene om e-handels-emballasje som irriterer forbrukerne<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p>Hvilke ting er spesielt irriterende for forbrukerne n\u00e5r det kommer til e-handelsemballasje \u2013 og hvorfor? Les videre i dette blogginnlegget, hvor vi trekker frem fem vanlige frustrasjoner som du b\u00f8r unng\u00e5 n\u00e5r du utvikler emballasje til din bedrift.<\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">LES MER<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"crosslinking-headline-column-two\">\r\n                                <div class=\"crosslinking-headline-three\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/no\/7-ting-du-bor-vite-nar-du-skal-velge-emballasje-guide\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/07\/Ildfluen_Irridecent_paperbag_1170x585.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                                                                    <p class=\"crosslinking-headline-caption\">ARTIKKEL<\/p>\r\n                                                                               \r\n                                                                                    <a href=\"https:\/\/scanlux-packaging.com\/no\/7-ting-du-bor-vite-nar-du-skal-velge-emballasje-guide\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Dette er de 7 tingene du b\u00f8r vite n\u00e5r du velger emballasje<\/p>\r\n                                            <\/a>\r\n                                                                                                                        <div class=\"crosslinking-headline-content\"><p>Det er viktig \u00e5 bruke tid p\u00e5 \u00e5 lage emballasje som uttrykker brandet og verdiene dine. Enten du trenger gavepapir, gaveesker eller forsendelsesesker, er det mange valg du m\u00e5 ta n\u00e5r du skal velge emballasje for virksomheten din. I denne guiden gir vi 7 tips om hvordan du velger din emballasje.<\/p><\/div>\r\n                                             \r\n                                                                                <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/no\/7-ting-du-bor-vite-nar-du-skal-velge-emballasje-guide\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">Les mer<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Unders\u00f8kelsen viser viktigheten av unboxing- \u00f8yeblikk Investering i\u00a0forsendelsesemballasje\u00a0er p\u00e5 mange m\u00e5ter en veldig god id\u00e9. I hvert fall om man skal tro p\u00e5 en ny unders\u00f8kelse som viser viktigheten av designet p\u00e5 forsendelsesposene. Unders\u00f8kelsen er utarbeidet i et samarbeid mellom Scanlux Packaging og eksportingeni\u00f8r Marie L. J\u00f8rgensen. Det er snakk om en kvalitativ studie av [&hellip;]<\/p>\n","protected":false},"author":51793,"featured_media":132258,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2316,2164],"tags":[],"class_list":["post-131252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikkel","category-e-handel-emballasje"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-handelspakning: tips for suksess | Scanlux Packaging<\/title>\n<meta name=\"description\" content=\"E-handelsemballasje - hva fungerer og hva fungerer ikke? Dette er en kvalitativ studie av ni bedrifters leveranseemballasje. [GUIDE]\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-handelsemballasje \u2013 hva fungerer og hva fungerer ikke?\" \/>\n<meta property=\"og:description\" content=\"E-handelsemballasje - hva fungerer og hva fungerer ikke? Dette er en kvalitativ studie av ni bedrifters leveranseemballasje. [GUIDE]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/\" \/>\n<meta property=\"og:site_name\" content=\"Scanlux Packaging\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/scanluxno\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-29T05:32:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-06T07:44:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/9-virksomheders-webemballage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"ryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/\"},\"author\":{\"name\":\"ryan\",\"@id\":\"https:\/\/scanlux-packaging.com\/no\/#\/schema\/person\/3224a56ffc207157600abea5bdc9cd67\"},\"headline\":\"E-handelsemballasje \u2013 hva fungerer og hva fungerer ikke?\",\"datePublished\":\"2022-07-29T05:32:23+00:00\",\"dateModified\":\"2025-02-06T07:44:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/\"},\"wordCount\":1980,\"publisher\":{\"@id\":\"https:\/\/scanlux-packaging.com\/no\/#organization\"},\"image\":{\"@id\":\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/9-virksomheders-webemballage.jpg\",\"articleSection\":[\"Artikkel\",\"E-handel emballasje\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/\",\"url\":\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/\",\"name\":\"E-handelspakning: tips for suksess | Scanlux Packaging\",\"isPartOf\":{\"@id\":\"https:\/\/scanlux-packaging.com\/no\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/9-virksomheders-webemballage.jpg\",\"datePublished\":\"2022-07-29T05:32:23+00:00\",\"dateModified\":\"2025-02-06T07:44:10+00:00\",\"description\":\"E-handelsemballasje - hva fungerer og hva fungerer ikke? Dette er en kvalitativ studie av ni bedrifters leveranseemballasje. [GUIDE]\",\"breadcrumb\":{\"@id\":\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#primaryimage\",\"url\":\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/9-virksomheders-webemballage.jpg\",\"contentUrl\":\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/9-virksomheders-webemballage.jpg\",\"width\":600,\"height\":600,\"caption\":\"9 virksomheders webemballage\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\/\/scanlux-packaging.com\/no\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-handelsemballasje \u2013 hva fungerer og hva fungerer ikke?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scanlux-packaging.com\/no\/#website\",\"url\":\"https:\/\/scanlux-packaging.com\/no\/\",\"name\":\"Scanlux Packaging\",\"description\":\"Vi designer emballasje og innpakning til din butikk og nettbutikk | Skap unike kundeopplevelser med b\u00e6rekraftig og innovativ emballasje og innpakning.\",\"publisher\":{\"@id\":\"https:\/\/scanlux-packaging.com\/no\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scanlux-packaging.com\/no\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/scanlux-packaging.com\/no\/#organization\",\"name\":\"Scanlux Packaging\",\"url\":\"https:\/\/scanlux-packaging.com\/no\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\/\/scanlux-packaging.com\/no\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2016\/11\/SCANLUX_Logo_Blue.png\",\"contentUrl\":\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2016\/11\/SCANLUX_Logo_Blue.png\",\"width\":165,\"height\":39,\"caption\":\"Scanlux Packaging\"},\"image\":{\"@id\":\"https:\/\/scanlux-packaging.com\/no\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/scanluxno\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/scanlux-packaging.com\/no\/#\/schema\/person\/3224a56ffc207157600abea5bdc9cd67\",\"name\":\"ryan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\/\/scanlux-packaging.com\/no\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/555b681b406582dd1b5e39aae17629dfb22cd0e8a10d9fa2c20baaef3db7da23?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/555b681b406582dd1b5e39aae17629dfb22cd0e8a10d9fa2c20baaef3db7da23?s=96&d=mm&r=g\",\"caption\":\"ryan\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"E-handelspakning: tips for suksess | Scanlux Packaging","description":"E-handelsemballasje - hva fungerer og hva fungerer ikke? Dette er en kvalitativ studie av ni bedrifters leveranseemballasje. [GUIDE]","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/","og_locale":"nb_NO","og_type":"article","og_title":"E-handelsemballasje \u2013 hva fungerer og hva fungerer ikke?","og_description":"E-handelsemballasje - hva fungerer og hva fungerer ikke? Dette er en kvalitativ studie av ni bedrifters leveranseemballasje. [GUIDE]","og_url":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/","og_site_name":"Scanlux Packaging","article_publisher":"https:\/\/facebook.com\/scanluxno","article_published_time":"2022-07-29T05:32:23+00:00","article_modified_time":"2025-02-06T07:44:10+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/9-virksomheders-webemballage.jpg","type":"image\/jpeg"}],"author":"ryan","twitter_card":"summary_large_image","twitter_misc":{"Skrevet av":"ryan","Ansl. lesetid":"11 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#article","isPartOf":{"@id":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/"},"author":{"name":"ryan","@id":"https:\/\/scanlux-packaging.com\/no\/#\/schema\/person\/3224a56ffc207157600abea5bdc9cd67"},"headline":"E-handelsemballasje \u2013 hva fungerer og hva fungerer ikke?","datePublished":"2022-07-29T05:32:23+00:00","dateModified":"2025-02-06T07:44:10+00:00","mainEntityOfPage":{"@id":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/"},"wordCount":1980,"publisher":{"@id":"https:\/\/scanlux-packaging.com\/no\/#organization"},"image":{"@id":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#primaryimage"},"thumbnailUrl":"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/9-virksomheders-webemballage.jpg","articleSection":["Artikkel","E-handel emballasje"],"inLanguage":"nb-NO"},{"@type":"WebPage","@id":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/","url":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/","name":"E-handelspakning: tips for suksess | Scanlux Packaging","isPartOf":{"@id":"https:\/\/scanlux-packaging.com\/no\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#primaryimage"},"image":{"@id":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#primaryimage"},"thumbnailUrl":"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/9-virksomheders-webemballage.jpg","datePublished":"2022-07-29T05:32:23+00:00","dateModified":"2025-02-06T07:44:10+00:00","description":"E-handelsemballasje - hva fungerer og hva fungerer ikke? Dette er en kvalitativ studie av ni bedrifters leveranseemballasje. [GUIDE]","breadcrumb":{"@id":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#breadcrumb"},"inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#primaryimage","url":"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/9-virksomheders-webemballage.jpg","contentUrl":"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/07\/9-virksomheders-webemballage.jpg","width":600,"height":600,"caption":"9 virksomheders webemballage"},{"@type":"BreadcrumbList","@id":"https:\/\/scanlux-packaging.com\/no\/e-handelsemballasje-hva-fungerer-og-hva-fungerer-ikke\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/scanlux-packaging.com\/no\/"},{"@type":"ListItem","position":2,"name":"E-handelsemballasje \u2013 hva fungerer og hva fungerer ikke?"}]},{"@type":"WebSite","@id":"https:\/\/scanlux-packaging.com\/no\/#website","url":"https:\/\/scanlux-packaging.com\/no\/","name":"Scanlux Packaging","description":"Vi designer emballasje og innpakning til din butikk og nettbutikk | Skap unike kundeopplevelser med b\u00e6rekraftig og innovativ emballasje og innpakning.","publisher":{"@id":"https:\/\/scanlux-packaging.com\/no\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scanlux-packaging.com\/no\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"},{"@type":"Organization","@id":"https:\/\/scanlux-packaging.com\/no\/#organization","name":"Scanlux Packaging","url":"https:\/\/scanlux-packaging.com\/no\/","logo":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/scanlux-packaging.com\/no\/#\/schema\/logo\/image\/","url":"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2016\/11\/SCANLUX_Logo_Blue.png","contentUrl":"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2016\/11\/SCANLUX_Logo_Blue.png","width":165,"height":39,"caption":"Scanlux Packaging"},"image":{"@id":"https:\/\/scanlux-packaging.com\/no\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/scanluxno"]},{"@type":"Person","@id":"https:\/\/scanlux-packaging.com\/no\/#\/schema\/person\/3224a56ffc207157600abea5bdc9cd67","name":"ryan","image":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/scanlux-packaging.com\/no\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/555b681b406582dd1b5e39aae17629dfb22cd0e8a10d9fa2c20baaef3db7da23?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/555b681b406582dd1b5e39aae17629dfb22cd0e8a10d9fa2c20baaef3db7da23?s=96&d=mm&r=g","caption":"ryan"}}]}},"_links":{"self":[{"href":"https:\/\/scanlux-packaging.com\/no\/wp-json\/wp\/v2\/posts\/131252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scanlux-packaging.com\/no\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scanlux-packaging.com\/no\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scanlux-packaging.com\/no\/wp-json\/wp\/v2\/users\/51793"}],"replies":[{"embeddable":true,"href":"https:\/\/scanlux-packaging.com\/no\/wp-json\/wp\/v2\/comments?post=131252"}],"version-history":[{"count":51,"href":"https:\/\/scanlux-packaging.com\/no\/wp-json\/wp\/v2\/posts\/131252\/revisions"}],"predecessor-version":[{"id":152195,"href":"https:\/\/scanlux-packaging.com\/no\/wp-json\/wp\/v2\/posts\/131252\/revisions\/152195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scanlux-packaging.com\/no\/wp-json\/wp\/v2\/media\/132258"}],"wp:attachment":[{"href":"https:\/\/scanlux-packaging.com\/no\/wp-json\/wp\/v2\/media?parent=131252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scanlux-packaging.com\/no\/wp-json\/wp\/v2\/categories?post=131252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scanlux-packaging.com\/no\/wp-json\/wp\/v2\/tags?post=131252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}