{"id":131003,"date":"2021-10-27T13:10:20","date_gmt":"2021-10-27T11:10:20","guid":{"rendered":"https:\/\/scanlux-packaging.com\/no\/?p=131003"},"modified":"2024-12-02T07:22:07","modified_gmt":"2024-12-02T06:22:07","slug":"derfor-burde-du-ga-fra-en-brun-pappeske-til-en-brandopplevelse","status":"publish","type":"post","link":"https:\/\/scanlux-packaging.com\/no\/derfor-burde-du-ga-fra-en-brun-pappeske-til-en-brandopplevelse\/","title":{"rendered":"Derfor burde du g\u00e5 fra en brun pappeske til en brandopplevelse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"131003\" class=\"elementor elementor-131003\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39d9376a hero-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39d9376a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56d8537f\" data-id=\"56d8537f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1306aaa5 elementor-section-height-min-height elementor-section-content-middle hero-bg elementor-section-boxed elementor-section-height-default\" data-id=\"1306aaa5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7f922c5a\" data-id=\"7f922c5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60b1baed elementor-hidden-mobile elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"60b1baed\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Derfor burde du g\u00e5 fra en brun pappeske til en brandopplevelse<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f12169c last-ptag-no-mbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f12169c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7afd75e4\" data-id=\"7afd75e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16293237 elementor-widget elementor-widget-heading\" data-id=\"16293237\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I dag kj\u00f8per flere og flere produktene sine p\u00e5 nett, og netthandel har blitt st\u00f8rre og viktigere enn noensinne.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73434767\" data-id=\"73434767\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b6102e1 elementor-widget elementor-widget-post-info\" data-id=\"4b6102e1\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d6d5116\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>oktober 27, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1d1a278\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Artikkel<\/span>, <span class=\"elementor-post-info__terms-list-item\">E-handel emballasje<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149b2e87 elementor-widget elementor-widget-text-editor\" data-id=\"149b2e87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det betyr at kundene sjeldnere er fysisk tilstede n\u00e5r de handler. Dermed blir ogs\u00e5 emballasjen en viktig m\u00e5te \u00e5 kommunisere med kundene p\u00e5. N\u00e5r kundene ikke vil komme til butikken, m\u00e5 butikken komme hjem til kundene. Ved kj\u00f8p p\u00e5 nett er emballasjen gjerne den f\u00f8rste fysiske kontakten som kunden har med brandet ditt.<\/p><p>Emballasjen blir ansiktet utad til merkevaren, og den eneste muligheten for \u00e5 vise brandet fysisk frem n\u00e5r kj\u00f8pet har foreg\u00e5tt p\u00e5 nett. Den kan v\u00e6re med p\u00e5 \u00e5 skape verdi og forsterke kj\u00f8psopplevelsen for kundene som handler p\u00e5 nett. God emballasje gir deg derfor muligheten til \u00e5 forbedre kundeopplevelsen og skape en bedre ROI.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec4b35 elementor-widget elementor-widget-text-editor\" data-id=\"1ec4b35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seks punkter om fordelene av fint emballasjedesign og hva det betyr for brand- og kundeopplevelsen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e90aa46 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7e90aa46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b1745de\" data-id=\"4b1745de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d214747 elementor-widget elementor-widget-image-and-text\" data-id=\"d214747\" data-element_type=\"widget\" data-widget_type=\"image-and-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"image-and-text-main-wrapper \" id=\"image-text-d214747\">\r\n            <div class=\"image-and-text-wrapper image flex-dir-col-reverse\"  >\r\n                <div class=\"image-and-text-column-one    \">\r\n                                            <div class=\"image-and-text-column-one-inner \">\r\n                                                            <h3 class=\"image-and-text-title\"><div class=\"image-and-text-heading\"><h2>Kort om artikkelen<\/h2><\/div><\/h3>\r\n                                                        \r\n                                                                                                    <div class=\"image-and-text-content\">\r\n                                        <section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8z5rcmx elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8z5rcmx\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-w8bzrec\" data-id=\"w8bzrec\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-r0fire66 elementor-widget elementor-widget-text-editor\" data-id=\"r0fire66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\">Vi \u00f8nsker her \u00e5 guide deg gjennom fordelene ved godt emballasjedesign, og betydningen av brand- og kundeopplevelse. Du f\u00e5r ogs\u00e5 gode tips til hvordan du kan skape en god og effektiv emballasje, som skiller seg ut hos forbrukerne. Innhold:<ol><li>Godt emballasjedesign skaper bedre kundeopplevelser<\/li><li>Emballasjedesign p\u00e5virker kundenes oppfattelse og kj\u00f8psbeslutninger<\/li><li>Emballasje har stor betydning for brandopplevelsen<\/li><li>F\u00e5 positiv ROI p\u00e5 emballasjen din<\/li><li>Hvordan skaper du en bedre emballasje?<\/li><li>Tips til design av effektiv emballasje, som skiller seg ut hos forbrukerne<\/li><\/ol><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"elementor-section elementor-top-section elementor-element elementor-element-532gbo0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"532gbo0\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-xft9hs8c\" data-id=\"xft9hs8c\" data-element_type=\"column\">\u00a0<\/div><\/div><\/section>                                    <\/div>\r\n                                                                                                                                                                                                                            <\/div>\r\n                                            <\/div>\r\n                <div class=\"image-and-text-column-two    \" >\r\n                                            <div class=\"image-and-text-column-two-inner\">\r\n                            <div class=\"image-and-text-image-wrapper \">\r\n                            <div class=\"image-and-text-image-round-wrapper-inner cover\" style=\"background: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/unboxing-a-mac-kvadrat.jpg )\"><\/div>                            <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n            <script>\r\n            <\/script>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a4479 elementor-widget elementor-widget-spacer\" data-id=\"35a4479\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77bffe9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77bffe9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f676c\" data-id=\"8f676c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-510c170f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"510c170f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/08\/Frame-252.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cd4d3e5\" data-id=\"2cd4d3e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc09803 elementor-widget elementor-widget-heading\" data-id=\"6dc09803\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Godt emballasjedesign skaper bedre kundeopplevelser<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540807ef elementor-widget elementor-widget-text-editor\" data-id=\"540807ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Den stigende popul\u00e6riteten til netthandel har gitt kundene nye kj\u00f8psperspektiver. Fordi mange kj\u00f8p foreg\u00e5r p\u00e5 nett, er det vanskeligere for virksomhetene \u00e5 bygge opp lojale relasjoner til kundene, og kundene kan enkelt finne andre alternativer p\u00e5 nett \u2013 for p\u00e5 nettet kan man handle fra hele verden.<\/p><p>Det betyr at det er enda st\u00f8rre konkurranse n\u00e5r det kommer til service og kundetilfredshet.\u00a0<a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Derfor skal du s\u00f8rge for \u00e5 skille deg ut og skape en unik kundeopplevelse.<\/a>\u00a0Det er ikke lenger nok \u00e5 bare ha en slitesterk emballasje som kun skal t\u00e5le selve transporten. Det blir ogs\u00e5 viktig \u00e5 skape en begeistring hos kunden, som gj\u00f8r at kunden f\u00e5r lyst til \u00e5 komme tilbake p\u00e5 hjemmesiden din for \u00e5 handle igjen. God emballasje:<\/p><ul><li>kan skape gjenkjennelse og positive reaksjoner hos kunden<\/li><li>kan v\u00e6re en del av markedsf\u00f8ringen din<\/li><li>kan avspeile imaget til brandet ditt<\/li><\/ul><p><br \/>Det er en rekke forskjellige fordeler ved \u00e5 investere i bedre emballasje til nettbutikken sin. Godt emballasjedesign l\u00f8nner seg fordi det kan p\u00e5virke kundenes kj\u00f8psatferd.\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/value-good-packaging-hannah-giro\/\" target=\"_blank\" rel=\"noopener\">Opptil 1\/3 av kundenes kj\u00f8psatferd avgj\u00f8res av emballasjen<\/a>. Godt emballasjedesign kan ogs\u00e5 gi kunden en helhetsopplevelse av produktet. Helhetsopplevelsen henger sammen med begrepet \u2018omnichannel\u2019, som er veldig relevant i dag. Den fysiske og digitale verden smelter sammen, og blir s\u00f8ml\u00f8st integrert sammen. Det er viktig at kunden f\u00e5r denne helhetsopplevelsen, slik at det er sammenheng mellom det fysiske produktet og butikken, det overordnede imaget til brandet og f\u00f8rsteinntrykket, som er emballasjen.<\/p><p>Hvis det ikke er en sammenheng og en helhetsopplevelse, s\u00e5 kan det oppst\u00e5 forvirring hos kunden, og kunden kan muligens bli skuffet over produktet fordi emballasjen ikke lever opp til forventningene. Du b\u00f8r derfor tenke over emballasjen helt fra starten av, og la den v\u00e6re en del av den samlede strategien din. Hvis du ikke tar emballasjen med inn i strategien din, s\u00e5 ender kundene med en kjedelig, brun pappeske, og vedkomne f\u00e5r dermed ikke den \u00f8nskede opplevelsen som de ellers kunne ha f\u00e5tt i en butikk.<\/p><p>Det er derfor fundamentalt for deg som arbeider med netthandel at det utarbeides en emballasjestrategi, som gir forbrukerne en en komplett og gjennomtenkt kj\u00f8psopplevelse. Service, brand og emballasjedesign skal henge sammen.\u00a0<a href=\"https:\/\/scanlux-packaging.com\/no\/3-steg-til-en-vellykket-emballasjestrategi\/\">F\u00e5 tips til en bedre emballasjestrategi<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-550519d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"550519d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-117b4baf\" data-id=\"117b4baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f71ca1c elementor-widget elementor-widget-image\" data-id=\"f71ca1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Shippingbox_Oleana-1260x320-2.jpg\" title=\"\" alt=\"Oleana shipping box\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fafe5da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fafe5da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4aaf1c03\" data-id=\"4aaf1c03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21b8139f elementor-widget elementor-widget-heading\" data-id=\"21b8139f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emballasjedesign p\u00e5virker kundenes oppfattelse og kj\u00f8psbeslutninger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156f6ef7 elementor-widget elementor-widget-text-editor\" data-id=\"156f6ef7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Emballasjen har en stor effekt p\u00e5 hvordan kundene oppfatter produktets verdi og funksjonalitet<\/a>. Hvis emballasjen er attraktiv vil det ogs\u00e5 smitte av p\u00e5 produktet, som vil fremst\u00e5 som mer attraktivt. Oppfattelsen av emballasjekvalitet p\u00e5virker derfor ogs\u00e5 opplevelsen av kvaliteten p\u00e5 produktet, som ogs\u00e5 p\u00e5virker villigheten til \u00e5 kj\u00f8pe.\u00a0<a href=\"https:\/\/www.arka.com\/blog\/effects-packaging-consumers-buying-decisions\" target=\"_blank\" rel=\"noopener\">En unders\u00f8kelse har vist at dersom emballasjen f\u00e5r d\u00e5rligere kvalitet, s\u00e5 vil en stor prosentdel av forbrukerne slutte \u00e5 g\u00e5 for det aktuelle brandet eller skifte til et annet brand<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46cd0a6c elementor-widget elementor-widget-text-editor\" data-id=\"46cd0a6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>55% vil ikke kj\u00f8pe fra brandet igjen hvis emballasjen er d\u00e5rlig<\/li><li>36% vil skifte brand dersom emballasjen ikke lever opp til forventningene<\/li><li><a href=\"https:\/\/blog.drupa.com\/de\/how-product-packaging-affects-buying-decisions\/\" target=\"_blank\" rel=\"noopener\">52% vil kj\u00f8pe igjen dersom de f\u00e5r produktene i god emballasje<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a27952b elementor-widget elementor-widget-text-editor\" data-id=\"a27952b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I en butikk har man mange muligheter for \u00e5 gi kundene en opplevelse som appellerer til alle sansene. Ta for eksempel en lysestake som st\u00e5r i en butikk. Designeren av lysestaken har mest sannsynlig tenkt p\u00e5 farge, form og vekt. Samtidig har de ansatte i butikken tenkt over hvordan lysestaken skal st\u00e5 p\u00e5 hyllen, hvilke andre varer den skal st\u00e5 sammen med, og hvordan lyset skal v\u00e6re p\u00e5 utstillingen.<\/p><p>Det appellerer til et hav av sanser hos kunden, noe som har stor innflytelse p\u00e5 kundens kj\u00f8psatferd. Tenk s\u00e5 p\u00e5 den samme situasjonen n\u00e5r det kommer til netthandel. Her kan du ikke se eller f\u00e5 en fornemmelse av produktet f\u00f8r du kj\u00f8per det \u2013 og det f\u00f8rste m\u00f8tet man har med produktet, er n\u00e5r det kommer i posten og er i emballasjen. Det er viktig at opplevelsen fra nettsiden tas med over i en fysisk dimensjon. Begeistring og interessen ved varen videref\u00f8res til n\u00e5r kunde pakker varene sine ut. Den samlede kundeopplevelsen kan formes av sanseinntrykk som:<\/p><ul><li>lukt<\/li><li>ber\u00f8ring<\/li><li>lyd<\/li><li>utseende<\/li><\/ul><p><br \/>Du skal derfor tenke over alle elementene n\u00e5r du designer emballasjen din, og s\u00f8rge for at de passer til m\u00e5ten du \u00f8nsker at brandet ditt skal oppfattes p\u00e5.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7eef17ec\" data-id=\"7eef17ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b6a65 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f7b6a65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"505\" height=\"627\" src=\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2023\/10\/Velour-gift-bag-505x627px.jpg\" class=\"attachment-large size-large wp-image-144140\" alt=\"Gavepose velour\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bbbe4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bbbe4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20985bcc\" data-id=\"20985bcc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9002b34 caption-left-indent elementor-widget elementor-widget-image\" data-id=\"9002b34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/baeredygtighed-1260x320-1.jpg\" title=\"\" alt=\"FSC label\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-264b7a3a li-bullet-mgbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"264b7a3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3acbc0d3\" data-id=\"3acbc0d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52482f0 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"52482f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-BLUE-SERENITY-left-3.jpg\" title=\"\" alt=\"Circles Blue Serenity left 3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54e37d33\" data-id=\"54e37d33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a3a6fa elementor-widget elementor-widget-heading\" data-id=\"44a3a6fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emballasjen har stor betydning for opplevelsen av brandet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74dfbc15 elementor-widget elementor-widget-text-editor\" data-id=\"74dfbc15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En stor del av emballasjen handler om imaget til brandet ditt. Brandopplevelsen handler nemlig ikke kun om selve produktene og markedsf\u00f8ringen, men ogs\u00e5 om selve emballasjen. Det er avgj\u00f8rende at det er en relasjon mellom emballasjen, produktet og brandet ditt.<\/p><p>Kundene kan fort bli forvirret dersom deres forestilling av brandet og det som de faktisk mottar, er forskjellig. Du skal se emballasjen som antrekket til produktet. Det er det f\u00f8rste man ser, og det er derfor avgj\u00f8rende at de avspeiler brandet ditt. Det er mange ting som har innflytelse p\u00e5 hvordan brandet ditt blir oppfattet. N\u00e5r emballasjen har god kvalitet og godt design, s\u00e5 kan du styrke brandopplevelsen for kunden. Det kan ha en god effekt p\u00e5 kundens lojalitet og tilfredshet med brandet ditt.\u00a0<\/p><p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">De positive reaksjonene som kunden har i forhold til emballasjedesignet kan derfor ogs\u00e5 ha innflytelse p\u00e5 oppfattelsen av brandet<\/a>. S\u00f8rg derfor for at emballasjen din avspeiler brandet ditt hele veien igjennom \u2013 ikke kun utseendemessig, men ogs\u00e5 med tanke p\u00e5 alle faktorene omkring, som for eksempel kundenes sanser, f\u00f8rsteinntrykk og opplevelse. Det kan for eksempel ogs\u00e5 v\u00e6re en faktor av b\u00e6rekraft. B\u00e6rekraft kan nettopp v\u00e6re med til \u00e5 brande virksomheten din, ettersom det forteller noe om kjerneverdiene dine. Hvis du er b\u00e6rekraftig p\u00e5 en eller annen m\u00e5te, s\u00e5 kan det v\u00e6re opplagt \u00e5 vise det i eller p\u00e5 emballasjen din.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fa1a2f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fa1a2f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b613b27\" data-id=\"6b613b27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd61fcb caption-left-indent elementor-widget elementor-widget-image\" data-id=\"6dd61fcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/shopping-online-1260x320-1.jpg\" title=\"\" alt=\"shopping online\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28bf8d18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28bf8d18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e229e17\" data-id=\"2e229e17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcb61 elementor-widget elementor-widget-heading\" data-id=\"fcb61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">F\u00e5 positiv ROI p\u00e5 emballasjen din<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0517a3 elementor-widget elementor-widget-text-editor\" data-id=\"3d0517a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ptr.fi\/Raportit\/PTR_62_Valuepack.pdf\" target=\"_blank\" rel=\"noopener\">I en rapport utarbeidet av Package Testing &amp; Research ble det funnet en sammenheng mellom gode emballasjeopplevelser og villigheten til \u00e5 betale mer for produktet.<\/a>\u00a0Rapporten tar utgangspunkt i et fors\u00f8k med design av emballasje som er interessant, i\u00f8ynefallende, praktisk og lett \u00e5 huske i forhold til brandet.<\/p><p>Her er fokus p\u00e5 emballasjens brukeropplevelse i forhold til hvor mye forbrukerne er villige til \u00e5 betale for produktet. Brukerne skulle se p\u00e5 b\u00e5de det visuelle uttrykket og bruken av emballasjen. Resultatet var at hele 57% av forbrukerne gjerne vil betale mer for produktet dersom det er pakket inn i en gjennomf\u00f8rt og flott emballasje, som b\u00e5de er praktisk (enkel \u00e5 \u00e5pne, lukke og bruke p\u00e5 nytt) og med et visuelt flott uttrykk, som skaper en unik opplevelse for kunden.<\/p><p>Forbrukerne er derfor uten tvil villige til \u00e5 betale mer for produkter som har bedre emballasje. Det skal du ha med i tankene n\u00e5r du skal utvikle emballasjestrategien din og finne ut av hvor mye du \u00f8nsker \u00e5 investere i emballasjen til nettbutikken din.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e50b818 elementor-widget elementor-widget-image\" data-id=\"e50b818\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"476\" height=\"486\" src=\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2021\/10\/NO_Diagram-Villighed-til-at-betale.jpg\" class=\"attachment-large size-large wp-image-131380\" alt=\"Sektordiagram over betalingsvillighet\" srcset=\"https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2021\/10\/NO_Diagram-Villighed-til-at-betale.jpg 476w, https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2021\/10\/NO_Diagram-Villighed-til-at-betale-294x300.jpg 294w, https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2021\/10\/NO_Diagram-Villighed-til-at-betale-103x105.jpg 103w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Villighet til \u00e5 betale mer ift. emballasjedesign.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d00bb5a elementor-widget elementor-widget-text-editor\" data-id=\"4d00bb5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Emballasjen er ofte en mindre investering sammenlignet med andre produktomkostninger. Likevel ser vi gang p\u00e5 gang at emballasjen p\u00e5virker forbrukernes kj\u00f8psbeslutninger. Og derfor burde du se p\u00e5 emballasjen som en viktig investering.\u00a0<\/p><p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Emballasjens verdi bestemmes alltid av kunden, og ikke av deg som produsent eller designer.<\/a>\u00a0Har dermed emballasjen ikke den \u00f8nskede kvaliteten, opplevelsen og designet, s\u00e5 oppn\u00e5r man ingen verdi, og da g\u00e5r investeringen tapt. Du f\u00e5r alts\u00e5 kun bedre ROI med bedre emballasje som ogs\u00e5 lever opp til kundenes forventninger.<\/p><p>Du kan sikre at emballasjen lever opp til kundenes forventninger ved \u00e5 s\u00f8rge for \u00e5 kjenne til preferansene deres og skape et design, som matcher imaget til brandet og som nettopp er mer enn kun en bruk pappeske.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-43708d31\" data-id=\"43708d31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc6ab68 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4dc6ab68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-HAPPY-MINT-4.jpg\" title=\"\" alt=\"circles Happy MInt 4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df1aed5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df1aed5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a255cdf\" data-id=\"a255cdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-822c6da elementor-widget elementor-widget-image\" data-id=\"822c6da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Packaging_materiel_mix-1260x320-1.jpg\" title=\"\" alt=\"MIxed packaging\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21804bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21804bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-164b0ba\" data-id=\"164b0ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4da094f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4da094f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-BLUE-BAM-left-5.jpg\" title=\"\" alt=\"Circles Blue Bam left 5\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66dc1e7\" data-id=\"66dc1e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2a6f53 elementor-widget elementor-widget-heading\" data-id=\"b2a6f53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hvordan skaper du en bedre emballasje?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47084f2 elementor-widget elementor-widget-text-editor\" data-id=\"47084f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det kan v\u00e6re vanskelig \u00e5 vurdere hva som egentlig er en bedre emballasje, men ofte henger det sammen med emballasjens egenskaper, ettersom den har innflytelse p\u00e5 oppfattelsen av produktet og kvaliteten til brandet. N\u00e5r det gjelder kvalitetsemballasje, s\u00e5 er det mange faktorer som spiller inn.<\/p><p>Du skal s\u00f8rge for \u00e5 ha h\u00f8y bildeoppl\u00f8sning, sikre at trykket er konsistent og at selve materialet er holdbart. Du kan ha innflytelse p\u00e5 hvordan emballasjen kan f\u00f8les for kunden. Det finnes mange muligheter i dag for \u00e5 skape nye og interessante emballasjer, som kan ha en positiv effekt p\u00e5 kundens helhetsopplevelse av produktet. Det kan v\u00e6re opplagt \u00e5 ta utgangspunkt i nettopp de elementene som er tilstede i en fysisk butikk, som uttrykk, farger, materialer, teksturer og atmosf\u00e6re. Igjen handler det om \u00e5 se emballasjedesignet som det middelet som skal erstatte opplevelsen man f\u00e5r i en fysiske butikk.\u00a0<\/p><p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Vi kan alts\u00e5 sl\u00e5 fast at emballasjen ikke bare har en praktisk funksjon, men ogs\u00e5 fungerer som et markedsf\u00f8ringsverkt\u00f8y<\/a>\u00a0som har innflytelse p\u00e5 hvordan kundene oppfatter produktet, hvor mye de er villige til \u00e5 betale for det, og hvordan de anmelder det samlede produktet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6473e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6473e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1f3d4f\" data-id=\"f1f3d4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f1ca48 elementor-widget elementor-widget-image\" data-id=\"9f1ca48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/E-commerce_Box_Open_box_Lupin-Sun-Rise1260x320-1.jpg\" title=\"\" alt=\"Branded shipping box\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-352edb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"352edb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-274a661\" data-id=\"274a661\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35d12c4 elementor-widget elementor-widget-heading\" data-id=\"35d12c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips til design av effektiv emballasje som skiller seg ut hos forbrukeren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f537c elementor-widget elementor-widget-text-editor\" data-id=\"f4f537c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8t7nfcs elementor-section-boxed elementor-section-height-default\" data-id=\"d8t7nfcs\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-knjisq0r\" data-id=\"knjisq0r\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-baixm5l elementor-widget elementor-widget-text-editor\" data-id=\"baixm5l\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">Bruk farger og m\u00f8nstre<\/h3><p>Flere unders\u00f8kelser av kj\u00f8psatferd har vist at fargene p\u00e5 emballasjen er en viktig faktor n\u00e5r det kommer til \u00e5 tiltrekke seg kundenes oppmerksomhet. Hvis du \u00f8nsker \u00e5 skape en suksessfull emballasje, s\u00e5 m\u00e5 du skille deg ut med fargevalget ditt. Den klassiske, brune pappesken skal uttenkes p\u00e5 nytt, og det kan farger og m\u00f8nstre v\u00e6re med p\u00e5. Du kan fange oppmerksomheten til m\u00e5lgruppen din med et unikt ikon, et i\u00f8ynefallende m\u00f8nster eller en farge som representerer brandet ditt.<\/p><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">V\u00e6r konsekvent<\/h3><p>Det nytter ikke kun \u00e5 v\u00e6re i\u00f8ynefallende dersom kundene dine har glemt deg neste gang de skal kj\u00f8pe noe. Derfor er det viktig \u00e5 v\u00e6re gjenkjennelig i designet sitt. La kjennetegnene til brandet ditt skinne igjennom \u2013 helt inne fra selve produktet og til emballasjen. Det skal v\u00e6re en sammenheng, slik at kunden ikke blir forvirret at pakkens ytre og indre. S\u00f8rg derfor for at m\u00f8nsteret, ikonet eller fargen er lik og brukes p\u00e5 all emballasjen \u2013 ogs\u00e5 n\u00e5r man g\u00e5r fra \u00e9n st\u00f8rrelse eller et produkt til et annet. Emballasjen din skal kunne gjenskape den samme f\u00f8lelsen hos kundene, uavhengig av hvilket produkt og hvilken emballasje de st\u00e5r med i hendene.<\/p><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">Fortell en historie med designet ditt<\/h3><div class=\"dePhmb\"><div class=\"eyKpYb\" data-language=\"en\" data-original-language=\"da\" data-result-index=\"0\"><div class=\"J0lOec\">Utpakkingen av produktet skal v\u00e6re en opplevelse for kunden, og en god m\u00e5te \u00e5 skape en opplevelse p\u00e5 er ved \u00e5 bruke storytelling. S\u00f8rg derfor for at emballasjen din forteller en historie p\u00e5 en eller annen m\u00e5te. Det kan for eksempel v\u00e6re en historie om kvalitet eller en historie om b\u00e6redyktighet som kommer frem p\u00e5 emballasjen. Det kan v\u00e6re en historie som knytter seg til produktet eller prosessen bak produktet. Kanskje er produktet laget av helt unike materialer, eller kanskje er de laget under gode arbeidsvilk\u00e5r i S\u00f8r-Amerika.<\/div><div class=\"J0lOec\">F\u00e5 historien frem p\u00e5 emballasjen gjennom tekst, farger, utforming eller lignende.\u00a0<\/div><\/div><\/div><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">Fremhev b\u00e6rekraft<\/h3><div class=\"dePhmb\"><div class=\"eyKpYb\" data-language=\"en\" data-original-language=\"da\" data-result-index=\"0\"><div class=\"J0lOec\">Flere og flere forbrukere g\u00e5r bevisst etter produkter og emballasje som er b\u00e6rekraftige. Hvis emballasjen din er produsert med b\u00e6rekraft i fokus, s\u00e5 kan du unders\u00f8ke hvordan det kan uttrykkes p\u00e5 emballasjen din. Hvis du for eksempel har emballasje som er laget av FSC\u00ae-sertifiserte materialer, s\u00e5 kan du f\u00e5 sertifiseringen til \u00e5 fremg\u00e5 som en del av designet. Dermed kan kundene dine enkelt se at du er med p\u00e5 \u00e5 sikre naturen med \u00e5 fremme ansvarlig skogdrift.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c45707a\" data-id=\"c45707a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9740a15 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"9740a15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-CRISPY-SUN-6.jpg\" title=\"\" alt=\"Circles Crispy Sun 6\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d68f39f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d68f39f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0d1d97\" data-id=\"a0d1d97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b01dbce elementor-widget elementor-widget-text-editor\" data-id=\"b01dbce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8t7nfcs elementor-section-boxed elementor-section-height-default\" data-id=\"d8t7nfcs\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-knjisq0r\" data-id=\"knjisq0r\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-baixm5l elementor-widget elementor-widget-text-editor\" data-id=\"baixm5l\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"dePhmb\"><div class=\"eyKpYb\" data-language=\"en\" data-original-language=\"da\" data-result-index=\"0\"><h3 class=\"J0lOec\"><strong>Referanser:<\/strong><\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"elementor-section elementor-top-section elementor-element elementor-element-zy7vqy4 elementor-section-boxed elementor-section-height-default\" data-id=\"zy7vqy4\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-qbqlxm57\" data-id=\"qbqlxm57\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-4lsugql elementor-widget elementor-widget-text-editor\" data-id=\"4lsugql\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">\u201cCustomer experience through packaging in an online context\u201d, Linn\u00e6us University<\/a>\u00a0\u201cValue of Good Packaging\u201d, 2018:\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/value-good-packaging-hannah-giro\/\">https:\/\/www.linkedin.com\/pulse\/value-good-packaging-hannah-giro\/<\/a>\u00a0<br \/>The Effects of Packaging on Consumers\u2019 Buying Decisions\u201d:\u00a0<a href=\"https:\/\/www.arka.com\/blog\/effects-packaging-consumers-buying-decisions\">https:\/\/www.arka.com\/blog\/effects-packaging-consumers-buying-decisions<\/a>\u00a0<br \/>\u201cHow product packaging affects buying decisions\u201d:\u00a0<a href=\"https:\/\/blog.drupa.com\/de\/how-product-packaging-affects-buying-decisions\/\">https:\/\/blog.drupa.com\/de\/how-product-packaging-affects-buying-decisions\/<\/a>\u00a0<br \/><a href=\"https:\/\/ptr.fi\/Raportit\/PTR_62_Valuepack.pdf\" target=\"_blank\" rel=\"noopener\">\u201cTools for Creating and Measuring the Value in Packaging\u201d, Package Testing &amp; Research, 2016<\/a><\/div><\/div><div>\u00a0<\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31b9830d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31b9830d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bd0fe1e\" data-id=\"7bd0fe1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-182f7b07 elementor-widget elementor-widget-contact-form\" data-id=\"182f7b07\" data-element_type=\"widget\" data-widget_type=\"contact-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"contact-form-container newsletter style2 pink\">\r\n                    <div class=\"block-title-wrapper\">\r\n                <h3 class=\"block-title\">La oss ta en snakk<\/h3>\r\n            <\/div>\r\n                    <div class=\"form-content-wrapper\">\r\n                <div class=\"block-ellipse\"><\/div>\r\n                <div class=\"form-row v1\">\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-icon-wrapper\">\r\n                                                    <\/div>\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <p>Vi vil gjerne h\u00f8re fra deg om du har noen sp\u00f8rsm\u00e5l eller trenger et tilbud. Fyll ut dette skjemaet, s\u00e5 vil en av oss kontakte deg innen kort tid.<\/p>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <div class='_form_185'><\/div><script type='text\/javascript' src='https:\/\/scanluxpackaging.activehosted.com\/f\/embed.php?static=0&id=185&69D2C0DC689B9&nostyles=1&preview=0'><\/script>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19dc2982 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"19dc2982\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38f5075f\" data-id=\"38f5075f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42de23 elementor-widget elementor-widget-crosslinking-headline\" data-id=\"42de23\" data-element_type=\"widget\" data-widget_type=\"crosslinking-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"crosslinking-headline-wrapper\">\r\n                \r\n                                            <div class=\"container\"><h2 class=\"crosslinking-title\">Andre historier<\/h2><\/div>\r\n                                        <div class=\"crosslinking-headline-outer-wrapper\">\r\n                        <div class=\"container crosslinking-headline-inner-wrapper\">\r\n                            <div class=\"crosslinking-headline-column-one\">\r\n                                <div class=\"crosslinking-headline-one\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/no\/7-ting-du-bor-vite-nar-du-skal-velge-emballasje-guide\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/7-ting-du-skal-vide.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">ARTIKKEL<\/p>\r\n                                                                                <a href=\"https:\/\/scanlux-packaging.com\/no\/7-ting-du-bor-vite-nar-du-skal-velge-emballasje-guide\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Dette er de 7 tingene du b\u00f8r vite n\u00e5r du velger emballasje<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Det er viktig \u00e5 bruke tid p\u00e5 \u00e5 lage emballasje som uttrykker brandet og verdiene dine. Enten du trenger gavepapir, gaveesker eller forsendelsesesker, er det mange valg du m\u00e5 ta n\u00e5r du skal velge emballasje for virksomheten din. I denne guiden gir vi 7 tips om hvordan du velger din emballasje.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:6659,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16773836},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial, sans-serif&quot;}\">Det er viktig \u00e5 bruke tid p\u00e5 \u00e5 lage emballasje som uttrykker brandet og verdiene dine. Enten du trenger gavepapir, gaveesker eller forsendelsesesker, er det mange valg du m\u00e5 ta n\u00e5r du skal velge emballasje for virksomheten din. I denne guiden gir vi 7 tips om hvordan du velger din emballasje.<\/span><\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/no\/7-ting-du-bor-vite-nar-du-skal-velge-emballasje-guide\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">Les mer<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"crosslinking-headline-two\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/no\/creative-lab\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/no\/wp-content\/uploads\/sites\/4\/2022\/01\/Designer-tegner.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">Creative Lab<\/p>\r\n                                                                                <a href=\"https:\/\/scanlux-packaging.com\/no\/creative-lab\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Design er n\u00f8kkelen<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p><span data-sheets-root=\"1\">Vi inviterer deg inn i en verden av fargetrender og m\u00f8nstre, fantastiske materialer, innovative design og b\u00e6rekraftige alternativer.<\/span><\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/no\/creative-lab\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">BES\u00d8K CREATIVE LAB<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"crosslinking-headline-column-two\">\r\n                                <div class=\"crosslinking-headline-three\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/no\/overvei-dette-nar-du-velger-emballasjeleverandor\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/how-to-choose-packaging-supplier.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                                                                    <p class=\"crosslinking-headline-caption\">ARTIKKEL<\/p>\r\n                                                                               \r\n                                                                                    <a href=\"https:\/\/scanlux-packaging.com\/no\/overvei-dette-nar-du-velger-emballasjeleverandor\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Hva er opp og ned n\u00e5r man skal velge emballasjeleverand\u00f8r?<\/p>\r\n                                            <\/a>\r\n                                                                                                                        <div class=\"crosslinking-headline-content\"><p>Det er viktig at du gj\u00f8r de riktige vurderingene om hva som er viktig for virksomheten din f\u00f8r du kontakter en emballasjeleverand\u00f8r. Her gir vi deg en oversikt over hva du b\u00f8r vurdere og sp\u00f8rre din leverand\u00f8r om.<\/p><\/div>\r\n                                             \r\n                                                                                <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/no\/overvei-dette-nar-du-velger-emballasjeleverandor\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">L\u00e6r mer<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I dag kj\u00f8per flere og flere produktene sine p\u00e5 nett, og netthandel har blitt st\u00f8rre og viktigere enn noensinne. Det betyr at kundene sjeldnere er fysisk tilstede n\u00e5r de handler. Dermed blir ogs\u00e5 emballasjen en viktig m\u00e5te \u00e5 kommunisere med kundene p\u00e5. N\u00e5r kundene ikke vil komme til butikken, m\u00e5 butikken komme hjem til kundene. [&hellip;]<\/p>\n","protected":false},"author":51937,"featured_media":128769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2316,2164],"tags":[],"class_list":["post-131003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikkel","category-e-handel-emballasje"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gj\u00f8r pappesken til en brandopplevelse | Scanlux Packaging<\/title>\n<meta name=\"description\" content=\"Emballasjen kan v\u00e6re kundens f\u00f8rsteinntrykk av brandet ditt n\u00e5r de handler p\u00e5 nett. 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