{"id":184825,"date":"2022-07-29T07:32:23","date_gmt":"2022-07-29T05:32:23","guid":{"rendered":"https:\/\/scanlux-packaging.com\/dk\/?p=184825"},"modified":"2025-02-06T08:43:45","modified_gmt":"2025-02-06T07:43:45","slug":"e-handelsemballage-hvad-virker-og-hvad-virker-ikke","status":"publish","type":"post","link":"https:\/\/scanlux-packaging.com\/dk\/e-handelsemballage-hvad-virker-og-hvad-virker-ikke\/","title":{"rendered":"E-handelsemballage \u2013 hvad virker, og hvad virker ikke?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"184825\" class=\"elementor elementor-184825\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fabcb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fabcb1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c370dd2\" data-id=\"c370dd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd88f8e elementor-widget elementor-widget-home-banner\" data-id=\"fd88f8e\" data-element_type=\"widget\" data-widget_type=\"home-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"homebanner-container  pink\" id=\"homebanner-fd88f8e\">\r\n            <div class=\"homebanner-hero image\">\r\n                                <a >\r\n                \r\n                    <div class=\"homebanner-image image\">\r\n                                            <\/div>\r\n                <\/a>\r\n              \r\n            <\/div>\r\n            <div class=\"homebanner-content with-story\">\r\n                <div class=\"homebanner-content-wrapper\">\r\n                                        <div class=\"homebanner-title\">\r\n                        <h1>Vi har unders\u00f8gt 9 virksomheders e-handelsemballage. Hvad virker, og hvad virker ikke?<\/h1>\r\n                    <\/div>\r\n                                                        <\/div>\r\n           \r\n                                                           \r\n                            <div class=\"homebanner-story post-\" style=\"align-items: flex-start\">\r\n                               \r\n                                                                    \r\n                            <\/div>\r\n                                    <\/div>\r\n            \r\n        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d00392 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d00392\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99ea90f\" data-id=\"99ea90f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4616702 elementor-widget elementor-widget-banner-ribbon\" data-id=\"4616702\" data-element_type=\"widget\" data-widget_type=\"banner-ribbon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"banner-ribbon-container with-eclipse\" >\r\n            <div class=\"banner-ribbon-eclispse bottom\"> <\/div>\r\n        <div class=\"banner-ribbon-list\">\r\n                        <div class=\"banner-ribbon-content\">\r\n                                        <h4  class=\"banner-ribbon-text-content\"><\/h4>                                    <\/div>\r\n                    <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28123ce4 last-ptag-no-mbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28123ce4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-281451b5\" data-id=\"281451b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d5f1b elementor-widget elementor-widget-heading\" data-id=\"18d5f1b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Studiet viser vigtigheden af \"unboxing\"-<br>\u00f8jeblikket<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51618e67\" data-id=\"51618e67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77a72a4 elementor-widget elementor-widget-post-info\" data-id=\"77a72a4\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d6d5116\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>september 5, 2014<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf5576 elementor-widget elementor-widget-text-editor\" data-id=\"9bf5576\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Investering i\u00a0forsendelsesemballage\u00a0er p\u00e5 mange m\u00e5der en rigtig god id\u00e9.<\/strong> I hvert fald hvis man skal tro en ny unders\u00f8gelse, der afd\u00e6kker vigtigheden af forsendelsesposers design. Unders\u00f8gelsen er udarbejdet i et samarbejde mellem Scanlux Packaging og eksportingeni\u00f8r Marie L. J\u00f8rgensen. Der er tale om et kvalitativt studie af ni firmaers\u00a0forsendelsesposer. Det vil sige en blanding af popul\u00e6re t\u00f8j-webshops, forhandlere af sportsudstyr\/-t\u00f8j og st\u00f8rre online-portaler, der samler andre t\u00f8jm\u00e6rker. Studiet har blandt andet til form\u00e5l at skitsere, hvad der design- og oplevelsesm\u00e6ssigt fungerer og ikke fungerer, n\u00e5r man udvikler e-handelsemballage.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0a9edc elementor-widget elementor-widget-text-editor\" data-id=\"2e0a9edc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I denne artikel vil vi belyse fire centrale hovedkonklusioner fra unders\u00f8gelsen, s\u00e5 du kan blive klogere p\u00e5, hvad du skal v\u00e6re opm\u00e6rksom p\u00e5, n\u00e5r du skal designe den perfekte emballage til din online-forretning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4af66f94 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4af66f94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17c8173f\" data-id=\"17c8173f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17461b7b elementor-widget elementor-widget-image-and-text\" data-id=\"17461b7b\" data-element_type=\"widget\" data-widget_type=\"image-and-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"image-and-text-main-wrapper \" id=\"image-text-17461b7b\">\r\n            <div class=\"image-and-text-wrapper image flex-dir-col-reverse\"  >\r\n                <div class=\"image-and-text-column-one    \">\r\n                                            <div class=\"image-and-text-column-one-inner \">\r\n                                                            <h3 class=\"image-and-text-title\"><div class=\"image-and-text-heading\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"26\" data-lineheight=\"32.76px\">Kort om unders\u00f8gelsen<\/h2><\/div><\/h3>\r\n                                                        \r\n                                                                                                    <div class=\"image-and-text-content\">\r\n                                        <p>Rapporten freml\u00e6gger resultater fra en kvalitativ analyse af ni firmaers forsendelsesposer til e-handel. Der er tale om en lavpraktisk unders\u00f8gelse, hvor Marie har bestilt varer fra de udvalgte firmaer og derefter unders\u00f8gt den samlede oplevelse \u2013 lige fra modtagelse af pakkerne til udpakning og returnering af varerne.<\/p><p><strong>Analysen unders\u00f8ger emballagens:<\/strong><\/p><ul><li>materiale<\/li><li>udtryk<\/li><li>information<\/li><li>unboxing-oplevelse (udpakning)<\/li><li>brugervenlighed<\/li><li>de generelle kundeserviceforhold i forbindelse med levering og returnering.<\/li><\/ul>                                    <\/div>\r\n                                                                                                                                                                                                                            <\/div>\r\n                                            <\/div>\r\n                <div class=\"image-and-text-column-two    \" >\r\n                                            <div class=\"image-and-text-column-two-inner\">\r\n                            <div class=\"image-and-text-image-wrapper \">\r\n                            <div class=\"image-and-text-image-round-wrapper-inner cover\" style=\"background: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/10\/Materialevalg04_ver02_www.jpg )\"><\/div>                            <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n            <script>\r\n            <\/script>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52ed798e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52ed798e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49cbd6b1\" data-id=\"49cbd6b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f5e0a82 elementor-widget elementor-widget-heading\" data-id=\"7f5e0a82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Firmaerne vi har unders\u00f8gt:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54eb8707 elementor-widget elementor-widget-image\" data-id=\"54eb8707\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/07\/image-15.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f4bacf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f4bacf1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68c1630f\" data-id=\"68c1630f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b8a35b9 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1b8a35b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/08\/Frame-252.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32941e2d\" data-id=\"32941e2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73842b05 elementor-widget elementor-widget-heading\" data-id=\"73842b05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Materialevalget p\u00e5virker opfattelsen af kvalitet og brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47a405b9 elementor-widget elementor-widget-text-editor\" data-id=\"47a405b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi l\u00e6gger ud med at kigge p\u00e5 valget af emballagemateriale. I unders\u00f8gelsen skelnes der mellem produktemballage (den emballage, der omgiver selve produktet) og forsendelsesemballage (den yderste emballage, som produktet fragtes i). Her er f\u00f8lgende resultater v\u00e6rd at fremh\u00e6ve:<\/p><p><strong>8 ud af 9 produktemballager var produceret i genanvendeligt plast, mens den sidste var lavet af 100 % bionedbrydeligt plast.<\/strong><\/p><p>6 ud af 9 forsendelsesemballager angav slet ikke, hvilken materialetype der var anvendt. Kun tre af firmaerne kommunikerede eksplicit p\u00e5 emballagen, at de brugte genbrugsplast.<\/p><p>Generelt set afspejlede materialerne et h\u00f8jt kvalitetsniveau \u2013 med undtagelse af \u00e9t enkelt tilf\u00e6lde, der modsat de resterende poser var tyndere og hverken havde en skinnende eller mat overflade.<\/p><p><strong>Blandt disse observationer er s\u00e6rligt to forhold i\u00f8jnefaldende.<\/strong><br \/>P\u00e5 den ene side synes firmaerne at l\u00e6gge v\u00e6gt p\u00e5 materialets kvalitet med hensyn til b\u00e5de graden af\u00a0b\u00e6redygtighed\u00a0og holdbarhed. Men p\u00e5 den anden side kommunikerer langt st\u00f8rstedelen af dem slet ikke om emballagens materialetype. Det er \u00e6rgerligt set i lyset af, at de kritiske forbrugere i stigende grad tilskriver netop emballagens kvalitetsniveau betydning, n\u00e5r de vurderer den samlede shopping-oplevelse.<\/p><p><strong>Faktisk viser en\u00a0<a href=\"https:\/\/www.ipsos.com\/en-us\/news-polls\/Most-Americans-Say-That-the-Design-of-a-Products-Packaging-Often-Influences-Their-Purchase-Decisions\">unders\u00f8gelse<\/a>\u00a0udarbejdet af Ipsos, at:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c8e656 elementor-widget elementor-widget-text-editor\" data-id=\"54c8e656\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1\/5 af onlineforbrugerne bliver decideret vrede eller oprevne, hvis de modtager et produkt med emballage af d\u00e5rlig kvalitet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d4823 elementor-widget elementor-widget-text-editor\" data-id=\"62d4823\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1\/4 vil ikke genbestille produkter fra forhandlere, der i f\u00f8rste omgang har sendt et produkt med d\u00e5rlig emballagekvalitet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b84e98 elementor-widget elementor-widget-text-editor\" data-id=\"67b84e98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Derfor er der stor kommerciel v\u00e6rdi i at udvikle emballage best\u00e5ende af materialer i h\u00f8j kvalitet samt med angivelse af milj\u00f8rigtige materialer \u2013 og ikke mindst kommunikere tydeligt herom. Det kan nemlig have direkte positiv indvirkning p\u00e5 forbrugernes k\u00f8bsoplevelse og\u00a0<a href=\"https:\/\/scanlux-packaging.com\/dk\/branding-saadan-vaelger-du-det-rigtige-gavepapir\/\">brand-opfattelse, s\u00e5fremt materialet er i god kvalitet.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bb2a6e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bb2a6e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4437f32b\" data-id=\"4437f32b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e58bc7c caption-right-indent elementor-widget elementor-widget-image\" data-id=\"3e58bc7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/10\/Materialevalg03_ver02_www.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eksempel p\u00e5 et af de f\u00e5 tilf\u00e6lde, hvor materialetypen rent faktisk er angivet.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6022fcc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6022fcc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b994d93\" data-id=\"1b994d93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94aa702 elementor-widget elementor-widget-heading\" data-id=\"94aa702\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unboxing har stor betydning for helhedsoplevelsen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3116243d elementor-widget elementor-widget-text-editor\" data-id=\"3116243d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hvis vi bev\u00e6ger os videre til parameteret\u00a0\u201dunboxing\u201d, performer de fleste af forsendelsesposerne godt.\u00a0Her viste unders\u00f8gelsen f\u00f8lgende resultater:<\/p><p><strong>8 ud af 9 forsendelsesposer var nemme at \u00e5bne uden at lave skade p\u00e5 posen \u2013 enten ved at rive eller klippe langs en stiplet linje.<\/strong><\/p><p>Kun \u00e9n pose var vanskelig at \u00e5bne og for\u00e5rsagede skade p\u00e5 posen.<\/p><p>Netop denne h\u00f8je grad af brugervenlighed i form af smarte emballagedesign er ekstremt vigtigt for den samlede k\u00f8bsoplevelse. If\u00f8lge et\u00a0studie foretaget af Dotcom siger:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b69a7a2 elementor-widget elementor-widget-text-editor\" data-id=\"5b69a7a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>49 % af de adspurgte forbrugere, at en ekstraordin\u00e6r emballageoplevelse g\u00f8r dem mere begejstrede over at modtage et produkt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8c4f4e elementor-widget elementor-widget-text-editor\" data-id=\"4d8c4f4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>39 % vil v\u00e6re mere tilb\u00f8jelige til at dele denne oplevelse p\u00e5 sociale medier s\u00e5som Snapchat, Facebook, Instagram og lignende.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d13ec72 elementor-widget elementor-widget-text-editor\" data-id=\"5d13ec72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jo nemmere det er at \u00e5bne, desto bedre en oplevelse. Og det er alfa og omega, hvis du som e-handelsvirksomhed \u00f8nsker tilfredse kunder og gode anmeldelser. Det kan hurtigt blive et irritationsmoment og skabe frustrationer, hvis man som forbruger skal bruge un\u00f8dig spildtid p\u00e5 og b\u00f8vle, med at \u00e5bne eller lukke emballagen. Derfor giver det god mening at g\u00f8re noget ekstra ud af selve\u00a0unboxing-oplevelsen. Det vil sige at udvikle funktionelle emballagedesigns, der nemt kan \u00e5bnes uden at blive \u00f8delagt, og som eventuelt kan genbruges af modtagerne efterf\u00f8lgende.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e3d404e\" data-id=\"5e3d404e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbdaf24 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4fbdaf24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/08\/Frame-252-1.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1131dbe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1131dbe8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58bd4e4b\" data-id=\"58bd4e4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0baf6f caption-left-indent elementor-widget elementor-widget-image\" data-id=\"a0baf6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/10\/Unboxing_lukket_www.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eksempel p\u00e5 nem \u00e5bning langs stiplet linje.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-541eaf2e li-bullet-mgbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"541eaf2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-548f578\" data-id=\"548f578\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ee7cd41 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4ee7cd41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/08\/Frame-253.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-722b23fa\" data-id=\"722b23fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54661e26 elementor-widget elementor-widget-heading\" data-id=\"54661e26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Returneringsmulighederne er en vigtig del af god kundeservice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c236611 elementor-widget elementor-widget-text-editor\" data-id=\"c236611\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et tredje vigtigt perspektiv, som unders\u00f8gelsen besk\u00e6ftigede sig med, var returneringsmulighederne \u2013 herunder ogs\u00e5 muligheden for genlukning af forsendelsesposerne. Unders\u00f8gelser peger i retningen af, at netop returnering af varer udg\u00f8r en stigende problemstilling p\u00e5 e-handelsmarkedet. If\u00f8lge\u00a0PostNords europ\u00e6iske e-handelsrapport\u00a0stiger antallet af returnerede produkter st\u00f8t p\u00e5 europ\u00e6isk plan. Rapporten viser eksempelvis f\u00f8lgende tal for de nordiske landes online-forbrugere:<\/p><p><strong>42 %\u00a0har inden for de seneste \u00e5r returneret en online-vare.<\/strong><br \/><strong>47 %\u00a0anser problemfri returnering som v\u00e6rende meget vigtigt for deres online shopping.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9c2a79 elementor-widget elementor-widget-text-editor\" data-id=\"2c9c2a79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>87\u00a0% forventer at kunne returnere en vare k\u00f8bt online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d219a51 elementor-widget elementor-widget-text-editor\" data-id=\"6d219a51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Med andre ord: Problemfri varereturnering er ikke l\u00e6ngere et \u201dnice to have\u201d, men derimod et \u201dneed to have\u201d. I hvert fald hvis man sp\u00f8rger forbrugerne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa133 elementor-widget elementor-widget-text-editor\" data-id=\"aaa133\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Men hvilke resultater viste vores egen unders\u00f8gelse s\u00e5 p\u00e5 dette punkt? Faktisk var resultaterne generelt positive:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b791d77 elementor-widget elementor-widget-text-editor\" data-id=\"6b791d77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>7 ud af 9 forsendelsesposer var nemme og ligetil at returnere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af846ca elementor-widget elementor-widget-text-editor\" data-id=\"5af846ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1 ud af 9 var sv\u00e6r at returnere.<\/strong><br \/><strong>1 ud af 9 var middelsv\u00e6r at returnere.<br \/><br \/><\/strong>Disse positive resultater beror blandt andet p\u00e5, at de syv forsendelsesposer havde:<\/p><ul><li>Kl\u00e6bestribe for nem og praktisk genlukning (hele 8 ud af 9 poser)<\/li><li>Intakt emballage til genbrug<\/li><li>Let forst\u00e5elige og tydelige instruktioner for returnering (via fysisk f\u00f8lgeseddel og\/eller online beskrivelse)<\/li><li>Medf\u00f8lgende returlabel \u2013 og eventuel adresselabel.<\/li><\/ul><p>Omvendt scorede de to resterende forsendelsesposer lavere, fordi instruktionerne var mangelfulde og komplicerede, og fordi der ikke var hverken kl\u00e6bestribe eller returlabel inkluderet.<\/p><p>Der tegner sig alts\u00e5 et tydeligt billede af, at virksomhederne har f\u00e5et \u00f8jnene op for vigtigheden af gode returneringsforhold. Og dette g\u00f8r de ogs\u00e5 klogt i, da tendensen til det stigende antal varereturneringer stiller stadigt h\u00f8jere krav til kundeserviceniveauet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fbc535 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fbc535\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57abc2d0\" data-id=\"57abc2d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4101d6 caption-left-indent elementor-widget elementor-widget-image\" data-id=\"c4101d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/10\/Returnering_ver02_www.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eksempel p\u00e5 genbrugsvenlig emballage til returnering.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2185992b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2185992b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60831954\" data-id=\"60831954\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f44f40a elementor-widget elementor-widget-heading\" data-id=\"1f44f40a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tydelig information og kommunikation p\u00e5 emballagen virker godt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a7ee63 elementor-widget elementor-widget-text-editor\" data-id=\"39a7ee63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I direkte forl\u00e6ngelse af ovenst\u00e5ende snak om kundeservice besk\u00e6ftiger den sidste hovedkonklusion sig med forsendelsesposernes grad af kommunikation. Eller m\u00e5ske rettere manglen p\u00e5 samme. Netop kommunikationsdelen er nemlig et indsatsomr\u00e5de, som synes at v\u00e6re relativt nedprioriteret p\u00e5 tv\u00e6rs af de ni emballagedesigns i unders\u00f8gelsen. Her er det s\u00e6rligt bem\u00e6rkelsesv\u00e6rdigt, at forsendelsesposerne afspejler meget sparsom information, hvad ang\u00e5r emballagens materialer \u2013\u00a0herunder deres grad af milj\u00f8venlighed og eventuelle instruktioner om affaldssortering. Som vi kort n\u00e6vnte indledningsvist, informerer langt st\u00f8rstedelen af poserne slet ikke om, hvilke typer af materiale emballagen best\u00e5r af. Blandt de poser, der rent faktisk angiver dette, begr\u00e6nser informationerne sig prim\u00e6rt til \u00e9n kort s\u00e6tning eller et enkelt genbrugsikon (\u201dDer Gr\u00fcne Punkt\u201d).<\/p><p>Det samme m\u00f8nster g\u00f8r sig g\u00e6ldende med hensyn til brugen af b\u00e6redygtige materialer. For selvom flere af firmaerne g\u00f8r brug af milj\u00f8venlige materialer, er det enten beskrevet ultrakort med meget lille skriftst\u00f8rrelse eller helt udeladt. Set ud fra et kommercielt perspektiv g\u00e5r firmaerne herved glip af et stort brandm\u00e6ssigt potentiale. Forbrugerne eftersp\u00f8rger i stigende grad b\u00e6redygtige alternativer i deres hverdag \u2013 og her er produktemballage bestemt ingen undtagelse. If\u00f8lge et\u00a0<a href=\"http:\/\/retailinstitute.dk\/er-du-klar-til-2019-og-de-nye-forbrugere\/\">studie<\/a>, foretaget af analyseinstituttet Retail Institute Scandinavia, fremg\u00e5r det blandt andet, at hele:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174d4417 elementor-widget elementor-widget-text-editor\" data-id=\"174d4417\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>83 % af den unge \u201dGeneration Z\u201d\u00a0(f\u00f8dt f\u00f8r 2001) mener, at det er vigtigt at produkter og butikker har b\u00e6redygtige og etisk korrekte profiler.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc6541b elementor-widget elementor-widget-text-editor\" data-id=\"4cc6541b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>P\u00e5 samme m\u00e5de viser en anden\u00a0<a href=\"https:\/\/www.unilever.com\/news\/press-releases\/2017\/report-shows-a-third-of-consumers-prefer-sustainable-brands.html\">unders\u00f8gelse<\/a>, at mere end\u00a0<strong>1 ud af 5 forbrugere\u00a0<\/strong>foretr\u00e6kker brands, der synligg\u00f8r deres b\u00e6redygtige profil direkte p\u00e5 emballagen og i deres markedsf\u00f8ring. Der er alts\u00e5 ingen tvivl om, at \u00f8nsket om mere b\u00e6redygtig adf\u00e6rd i den grad p\u00e5virker forbrugernes k\u00f8bsbeslutninger og brand-pr\u00e6ferencer. Og det er denne p\u00e5virkning, som firmaerne i unders\u00f8gelsen desv\u00e6rre g\u00e5r glip af ved ikke at kommunikere om deres b\u00e6redygtige materialer, tiltag, politikker og lignende.<\/p><div class=\"fusion-separator fusion-full-width-sep\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0da185 elementor-widget elementor-widget-text-editor\" data-id=\"1d0da185\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blandt de unders\u00f8gte forsendelsesposer var der dog et par, der rent faktisk gjorde noget ud af deres gr\u00f8nne profil. Som ovenst\u00e5ende billeder illustrerer, bliver der her informeret om materialernes milj\u00f8venlighed og suppleret med tekstbeskrivelser af firmaernes milj\u00f8m\u00e6ssige v\u00e6rdier og visioner. Denne type b\u00e6redygtig branding kan v\u00e6re med til at g\u00f8re virksomhederne mere attraktive i de milj\u00f8bevidste forbrugeres \u00f8jne. Og det kan m\u00e5ske v\u00e6re d\u00e9t, der er tungen p\u00e5 v\u00e6gtsk\u00e5len i forhold til, om de k\u00f8ber produkterne eller ej. God produktinformation og tydelig kommunikation om materialets type, sammens\u00e6tning, grad af genanvendelse og eventuelt affaldssortering kan alts\u00e5 bogstaveligt talt betale sig. Det skaber klarhed, tillid og kan virke k\u00f8bsmotiverende for forbrugerne i sidste ende.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13983e9a\" data-id=\"13983e9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eaecd34 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4eaecd34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/08\/4.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32af032 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32af032\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e54d194\" data-id=\"e54d194\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01f3726 elementor-widget elementor-widget-image\" data-id=\"01f3726\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1170\" height=\"390\" src=\"https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2022\/07\/Materialeinformationx2_www.jpg\" class=\"attachment-full size-full wp-image-185697\" alt=\"Materialeinformation p\u00e5 forsendelsespose\" srcset=\"https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2022\/07\/Materialeinformationx2_www.jpg 1170w, https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2022\/07\/Materialeinformationx2_www-300x100.jpg 300w, https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2022\/07\/Materialeinformationx2_www-1024x341.jpg 1024w, https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2022\/07\/Materialeinformationx2_www-768x256.jpg 768w, https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2022\/07\/Materialeinformationx2_www-103x34.jpg 103w, https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2022\/07\/Materialeinformationx2_www-20x7.jpg 20w, https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2022\/07\/Materialeinformationx2_www-500x167.jpg 500w, https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2022\/07\/Materialeinformationx2_www-700x233.jpg 700w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eksempler p\u00e5 materialeinformation p\u00e5 emballagen.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25db810a elementor-section-full_width li-bullet-mgbtm fc-hdg-deep-forest elementor-section-height-default elementor-section-height-default\" data-id=\"25db810a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e2b892\" data-id=\"34e2b892\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8641641 elementor-widget elementor-widget-image-and-text\" data-id=\"8641641\" data-element_type=\"widget\" data-widget_type=\"image-and-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"image-and-text-main-wrapper \" id=\"image-text-8641641\">\r\n            <div class=\"image-and-text-wrapper image flex-dir-col-reverse\"  >\r\n                <div class=\"image-and-text-column-one    \">\r\n                                            <div class=\"image-and-text-column-one-inner \">\r\n                                                            <h3 class=\"image-and-text-title\"><div class=\"image-and-text-heading\"><p class=\"fusion-responsive-typography-calculated\" data-fontsize=\"26\" data-lineheight=\"32.76px\">Brug din emballage til at formidle viden og fort\u00e6lle den gode historie<\/p><\/div><\/h3>\r\n                                                        \r\n                                                                                                    <div class=\"image-and-text-content\">\r\n                                        <p>Unders\u00f8gelsen viser, at forsendelsesemballage i h\u00f8j grad har indflydelse p\u00e5 den samlede k\u00f8bs- og brugeroplevelse. N\u00e5r du skal designe din emballage, er der alts\u00e5 en r\u00e6kke parametre, som du med fordel kan g\u00f8re noget ekstra ud af.<\/p><p><strong>Det drejer sig konkret om f\u00f8lgende punkter:<\/strong><\/p><ul class=\"swift-in-viewport\"><li>Overvej n\u00f8je valget af emballagemateriale, og g\u00f8r modtager opm\u00e6rksom p\u00e5 den specifikke materialesammens\u00e6tning.<\/li><li>G\u00e5 efter kvalitetsmaterialer med h\u00f8j grad af holdbarhed, god tykkelse og eventuelt b\u00e6redygtig karakter. Overvej desuden, hvorvidt forsendelsesposerne skal kunne genbruges.<\/li><li>T\u00e6nk over emballagens visuelle udtryk \u2013 herunder farve, m\u00f8nster, overflade\/tekstur mv.<\/li><li>G\u00f8r det nemt at \u00e5bne emballagen \u2013 fx ved angivelse af stiplet linje, hvor modtager kan rive eller klippe posen op.<\/li><li>Skab de optimale returneringsforhold \u2013 fx ved hj\u00e6lp af kl\u00e6bestribe til nem genlukning, vedlagt returlabel mv.<\/li><li>G\u00f8r informationer om fx materialetype, b\u00e6redygtighed, instruktioner om returnering eller lignende s\u00e5 tydelige som muligt.<\/li><li>Udnyt emballagen til at kommunikere et budskab, fort\u00e6lle en god historie og brande din virksomhed \u2013 fx milj\u00f8m\u00e6ssige v\u00e6rdier, visioner osv.<\/li><\/ul><p><strong>Med andre ord; Du kan skabe stor v\u00e6rdi for din forretning ved at investere i innovativ<a href=\"https:\/\/scanlux-packaging.com\/dk\/shop\/forsendelse\/\">\u00a0forsendelsesemballage,<\/a>\u00a0der g\u00f8r det let for dine kunder, og som samtidig giver dem en ekstraordin\u00e6rt god brugeroplevelse \u2013 lige fra modtagelse til eventuel returnering af varerne.<\/strong><\/p><pre>Kilder:\u00a0<br \/>Dotcom Distribution (2015): <em style=\"font-size: 16px;\">Unwrapping The Customer Experience: 2015 eCommerce Study<\/em><span style=\"font-size: 16px;\"> Retail Institute Scandinavias (2019):\u00a0<\/span><a style=\"font-size: 16px;\" href=\"http:\/\/retailinstitute.dk\/er-du-klar-til-2019-og-de-nye-forbrugere\/\">http:\/\/retailinstitute.dk\/er-du-klar-til-2019-og-de-nye-forbrugere\/<\/a><span style=\"font-size: 16px;\">\u00a0Unilever\u00a0(2017):\u00a0<\/span><a style=\"font-size: 16px;\" href=\"https:\/\/www.unilever.com\/news\/press-releases\/2017\/report-shows-a-third-of-consumers-prefer-sustainable-brands.html\">https:\/\/www.unilever.com\/news\/press-releases\/2017\/report-shows-a-third-of-consumers-prefer-sustainable-brands.html<\/a><\/pre>                                    <\/div>\r\n                                                                                                                                                                                                                            <\/div>\r\n                                            <\/div>\r\n                <div class=\"image-and-text-column-two    \" >\r\n                                            <div class=\"image-and-text-column-two-inner\">\r\n                            <div class=\"image-and-text-image-wrapper \">\r\n                            <div class=\"image-and-text-image-round-wrapper-inner cover\" style=\"background: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/10\/Materialeinformationx2_www.jpg )\"><\/div>                            <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n            <script>\r\n            <\/script>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6fcdda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6fcdda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c3e81ac\" data-id=\"5c3e81ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58a83194 elementor-widget elementor-widget-contact-form\" data-id=\"58a83194\" data-element_type=\"widget\" data-widget_type=\"contact-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"contact-form-container newsletter style2 pink\">\r\n                    <div class=\"block-title-wrapper\">\r\n                <h3 class=\"block-title\">Lad os holde kontakten<\/h3>\r\n            <\/div>\r\n                    <div class=\"form-content-wrapper\">\r\n                <div class=\"block-ellipse\"><\/div>\r\n                <div class=\"form-row v1\">\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-icon-wrapper\">\r\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"80\" height=\"80\" viewBox=\"0 0 80 80\" fill=\"none\"><path d=\"M54.6222 43.7699C53.5838 42.9977 52.5808 42.2876 51.4535 41.6841C50.5926 42.8823 49.3943 43.8853 48.2849 44.7729C49.563 45.3409 50.6636 46.4327 51.8263 47.2404C54.3293 48.9534 57.1696 50.5156 58.9892 53.1073C60.8087 55.6991 61.6519 58.6459 62.575 61.6992C63.4449 64.5661 64.1194 67.4951 64.1194 70.6993C65.5041 71.9064 66.3473 72.1106 67.8384 71.0277C67.8384 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38.9119 60.1367C38.9119 60.1811 38.9119 60.2255 38.9119 60.2699Z\" fill=\"#121212\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><path d=\"M47.2996 68.1514C47.2996 68.1514 47.2641 68.1425 47.2552 68.1425C47.3617 68.1425 47.3528 68.1248 47.3084 68.1514H47.2996Z\" fill=\"#121212\" stroke=\"#121212\" stroke-width=\"1.5\" stroke-miterlimit=\"10\"><\/path><\/svg>                        <\/div>\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <p>Vi er glade for at dele vores passion for emballage med dig i vores nyhedsbrev.<\/p><p>Du f\u00e5r opdateringer om branchen, vores seneste designprojekter og f\u00e5r inspiration til din emballage.<\/p>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <div class='_form_177'><\/div><script type='text\/javascript' src='https:\/\/scanluxpackaging.activehosted.com\/f\/embed.php?static=0&id=177&69DCEB300E93E&nostyles=1&preview=0'><\/script>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-253d49c2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"253d49c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70c0806f\" data-id=\"70c0806f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7124735c elementor-widget elementor-widget-crosslinking-headline\" data-id=\"7124735c\" data-element_type=\"widget\" data-widget_type=\"crosslinking-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"crosslinking-headline-wrapper\">\r\n                \r\n                                            <div class=\"container\"><h2 class=\"crosslinking-title\">Andre historier<\/h2><\/div>\r\n                                        <div class=\"crosslinking-headline-outer-wrapper\">\r\n                        <div class=\"container crosslinking-headline-inner-wrapper\">\r\n                            <div class=\"crosslinking-headline-column-one\">\r\n                                <div class=\"crosslinking-headline-one\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/dk\/emballage-som-markedsfoering\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2020\/10\/Range-ogf-branded-packaging-1170x585-1.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">Artikel<\/p>\r\n                                                                                <a href=\"https:\/\/scanlux-packaging.com\/dk\/emballage-som-markedsfoering\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Emballage er et vigtigt redskab i din markedsf\u00f8ring \u2013 brug den!<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p>Ser du din emballage som en praktisk m\u00e5de at beskytte dine produkter? Et studie viser, at en tredjedel af dine kunders k\u00f8bsbeslutninger bliver baseret p\u00e5, hvordan din emballage ser ud.<\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/dk\/emballage-som-markedsfoering\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">L\u00e6s mere<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"crosslinking-headline-two\">\r\n                                    <a href=\"\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/01\/Utilfreds_header_www1170x585.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">Artikel<\/p>\r\n                                                                                <a href=\"\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">L\u00e6s om de 5 ting omkring webshop-emballage, der irriterer forbrugeren<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p>Hvilke ting irriterer is\u00e6r forbrugerne, n\u00e5r det kommer til webshopemballage \u2013 og hvorfor? L\u00e6s denne artikel, hvor vi fremh\u00e6ver fem almindelige frustrationer, du b\u00f8r undg\u00e5, n\u00e5r du udvikler emballage til din virksomhed.<\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">L\u00e6s mere<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"crosslinking-headline-column-two\">\r\n                                <div class=\"crosslinking-headline-three\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/dk\/7-ting-du-skal-vide-naar-du-vaelger-emballage-guide\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/07\/Ildfluen_Irridecent_paperbag_1170x585.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                                                                    <p class=\"crosslinking-headline-caption\">Artikel<\/p>\r\n                                                                               \r\n                                                                                    <a href=\"https:\/\/scanlux-packaging.com\/dk\/7-ting-du-skal-vide-naar-du-vaelger-emballage-guide\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">7 ting du b\u00f8r vide, n\u00e5r du v\u00e6lger emballage<\/p>\r\n                                            <\/a>\r\n                                                                                                                        <div class=\"crosslinking-headline-content\"><p>Det er vigtigt at brug tid p\u00e5 at skabe emballage, der viser dit brand og dets v\u00e6rdier. Uanset om du skal bruge gavepapir, gave\u00e6sker eller forsendelses\u00e6sker, s\u00e5 er der mange ting du skal tage stilling til, n\u00e5r du v\u00e6lger emballage til din virksomhed. I denne guide giver vi dig 7 ting du b\u00f8r vide, n\u00e5r du v\u00e6lger emballage.<\/p><\/div>\r\n                                             \r\n                                                                                <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/dk\/7-ting-du-skal-vide-naar-du-vaelger-emballage-guide\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">L\u00e6s mere<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vi har unders\u00f8gt 9 virksomheders e-handelsemballage. Hvad virker, og hvad virker ikke? Studiet viser vigtigheden af &#8220;unboxing&#8221;-\u00f8jeblikket Investering i\u00a0forsendelsesemballage\u00a0er p\u00e5 mange m\u00e5der en rigtig god id\u00e9. I hvert fald hvis man skal tro en ny unders\u00f8gelse, der afd\u00e6kker vigtigheden af forsendelsesposers design. Unders\u00f8gelsen er udarbejdet i et samarbejde mellem Scanlux Packaging og eksportingeni\u00f8r Marie L. [&hellip;]<\/p>\n","protected":false},"author":51793,"featured_media":186017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[4742,4439],"tags":[],"class_list":["post-184825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","category-e-handelsemballage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-handelsemballage: Tips til succes | Scanlux Packaging<\/title>\n<meta name=\"description\" content=\"E-handelsemballage \u2013 hvad virker og hvad g\u00f8r ikke? 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