{"id":184595,"date":"2021-10-27T13:10:20","date_gmt":"2021-10-27T11:10:20","guid":{"rendered":"https:\/\/scanlux-packaging.com\/dk\/?p=184595"},"modified":"2024-11-26T10:56:32","modified_gmt":"2024-11-26T09:56:32","slug":"derfor-skal-du-gaa-fra-brun-papkasse-til-brandoplevelse","status":"publish","type":"post","link":"https:\/\/scanlux-packaging.com\/dk\/derfor-skal-du-gaa-fra-brun-papkasse-til-brandoplevelse\/","title":{"rendered":"Derfor skal du g\u00e5 fra brun papkasse til brandoplevelse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"184595\" class=\"elementor elementor-184595\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39d9376a hero-article elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39d9376a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56d8537f\" data-id=\"56d8537f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1306aaa5 elementor-section-height-min-height elementor-section-content-middle hero-bg elementor-section-boxed elementor-section-height-default\" data-id=\"1306aaa5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7f922c5a\" data-id=\"7f922c5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60b1baed elementor-hidden-mobile elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"60b1baed\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Derfor skal du g\u00e5 fra brun papkasse til brandoplevelse<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f12169c last-ptag-no-mbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f12169c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7afd75e4\" data-id=\"7afd75e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16293237 elementor-widget elementor-widget-heading\" data-id=\"16293237\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I dag k\u00f8ber flere og flere deres produkter online, og e-commerce er blevet st\u00f8rre og vigtigere end nogensinde. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73434767\" data-id=\"73434767\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b6102e1 elementor-widget elementor-widget-post-info\" data-id=\"4b6102e1\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d6d5116\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>oktober 27, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1d1a278\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">E-handelsemballage<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149b2e87 elementor-widget elementor-widget-text-editor\" data-id=\"149b2e87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det betyder, at kunderne sj\u00e6ldnere er fysisk til stede ved deres k\u00f8b. Det betyder ogs\u00e5, at emballagen bliver en vigtig m\u00e5de at kommunikere med kunderne p\u00e5. N\u00e5r kunderne ikke vil komme til butikken, m\u00e5 butikken komme ind i kundernes hjem. Ved onlinek\u00f8b er emballagen typisk den f\u00f8rste fysiske kontakt med dit brand. Emballagen bliver brandets ansigt udadtil og er det eneste tidspunkt, hvor du kan vise dig fysisk frem i en onlinekontekst. Den kan v\u00e6re med til at skabe v\u00e6rdi og forst\u00e6rke k\u00f8bsoplevelsen for de kunder, der k\u00f8ber online. God emballage er derfor din chance for at forbedre kundeoplevelsen og skabe en bedre ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec4b35 elementor-widget elementor-widget-text-editor\" data-id=\"1ec4b35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seks punkter om fordelene ved godt emballagedesign, og hvad det betyder for brandet og kundeoplevelsen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e90aa46 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7e90aa46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b1745de\" data-id=\"4b1745de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d214747 elementor-widget elementor-widget-image-and-text\" data-id=\"d214747\" data-element_type=\"widget\" data-widget_type=\"image-and-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"image-and-text-main-wrapper \" id=\"image-text-d214747\">\r\n            <div class=\"image-and-text-wrapper image flex-dir-col-reverse\"  >\r\n                <div class=\"image-and-text-column-one    \">\r\n                                            <div class=\"image-and-text-column-one-inner \">\r\n                                                            <h3 class=\"image-and-text-title\"><div class=\"image-and-text-heading\"><h2>Kort om artiklen<\/h2><\/div><\/h3>\r\n                                                        \r\n                                                                                                    <div class=\"image-and-text-content\">\r\n                                        <p>Vi vil her guide dig igennem fordelene ved godt emballagedesign og betydningen for brand- og kundeoplevelsen. <br \/>Du f\u00e5r ogs\u00e5 tips til, hvordan du kan skabe en god og effektiv emballage, der skiller sig ud hos forbrugerne.<\/p><p><strong>Indhold:<\/strong><\/p><ol><li>Godt emballagedesign skaber bedre kundeoplevelser<\/li><li>Emballagedesign p\u00e5virker kundernes opfattelse og k\u00f8bsbeslutninger<\/li><li>Emballagen har stor betydning for brandoplevelsen<\/li><li>F\u00e5 positiv ROI p\u00e5 din emballage<\/li><li>Hvordan skaber du en bedre emballage?<\/li><li>Tips til design af effektiv emballage, der skiller sig ud hos forbrugerne<\/li><\/ol>                                    <\/div>\r\n                                                                                                                                                                                                                            <\/div>\r\n                                            <\/div>\r\n                <div class=\"image-and-text-column-two    \" >\r\n                                            <div class=\"image-and-text-column-two-inner\">\r\n                            <div class=\"image-and-text-image-wrapper \">\r\n                            <div class=\"image-and-text-image-round-wrapper-inner cover\" style=\"background: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/unboxing-a-mac-kvadrat.jpg )\"><\/div>                            <\/div>\r\n                                                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n            <script>\r\n            <\/script>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a4479 elementor-widget elementor-widget-spacer\" data-id=\"35a4479\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77bffe9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77bffe9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f676c\" data-id=\"8f676c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-510c170f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"510c170f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2022\/08\/Frame-252.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cd4d3e5\" data-id=\"2cd4d3e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc09803 elementor-widget elementor-widget-heading\" data-id=\"6dc09803\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Godt emballagedesign skaber bedre kundeoplevelser<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540807ef elementor-widget elementor-widget-text-editor\" data-id=\"540807ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Stigningen af e-commerce har givet nye k\u00f8bsperspektiver for kunden. Fordi mange k\u00f8b foreg\u00e5r online, er det sv\u00e6rere for virksomheder at opbygge loyale relationer til kunden, og kunden kan nemt finde andre alternativer online, for p\u00e5 nettet kan man k\u00f8be ind i hele verden. Det betyder, at der er endnu st\u00f8rre konkurrence, n\u00e5r det g\u00e6lder service og kundetilfredshed.\u00a0<\/p><p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Du skal derfor kunne skille dig ud og s\u00f8rge for, at den kundeoplevelse, du skaber, er lige i \u00f8jet.<\/a>\u00a0Det er ikke mere nok bare at skabe en holdbar emballage, der kan klare transporten, men det bliver ogs\u00e5 kritisk at begejstre kunden p\u00e5 en m\u00e5de, som giver ham eller hende, lyst til at komme tilbage til din webshop for at handle igen. God emballage:<\/p><ul><li>kan skabe genkendelse og positive reaktioner hos kunden<\/li><li>kan v\u00e6re en del af din markedsf\u00f8ring<\/li><li>kan afspejle dit brandimage.<\/li><\/ul><p><br \/>Der er utallige fordele ved at investere i bedre e-commerce-emballage. Godt emballagedesign betaler sig, fordi det kan p\u00e5virke kundernes k\u00f8bsadf\u00e6rd.\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/value-good-packaging-hannah-giro\/\" target=\"_blank\" rel=\"noopener\">Helt op til 1\/3 af kundernes k\u00f8bsadf\u00e6rd er bestemt af emballagen<\/a>. Godt emballagedesign kan ogs\u00e5 give kunden en helhedsoplevelse af produktet.<\/p><p>Helhedsoplevelsen h\u00e6nger sammen med begrebet omnichannel, som vi i h\u00f8j grad er relevant i dag. Den fysiske og digitale verden smelter sammen og bliver samlet i en s\u00f8ml\u00f8s integration. Det er vigtigt, at kunden f\u00e5r helhedsoplevelsen, s\u00e5 der er en sammenh\u00e6ng mellem det fysiske produkt og butik, det overordnede brandimage og f\u00f8rsteh\u00e5ndsindtrykket, som er emballagen.<\/p><p>Hvis der ikke er en sammenh\u00e6ng og en helhedsoplevelse, kan der opst\u00e5 forvirring hos kunden og kunden kan m\u00e5ske blive skuffet over produktet, fordi emballagen ikke lever op til forventningerne. Emballagen b\u00f8r alts\u00e5 v\u00e6re med i dine overvejelser helt fra start og v\u00e6re en del af din samlede strategi. Hvis ikke du medt\u00e6nker emballagen, ender kunden med en kedelig, brun papkasse og f\u00e5r ikke den \u00f8nskede kundeoplevelse, som han eller hun m\u00e5ske ville have f\u00e5et i butikken. Det er derfor fundamentalt for dig, der arbejder med e-commerce, at udarbejde en emballagestrategi, som giver forbrugerne en k\u00f8bsoplevelse af et helt og gennemt\u00e6nkt koncept. Service, brand og emballagedesign skal h\u00e6nge sammen.\u00a0<\/p><p><a href=\"https:\/\/scanlux-packaging.com\/dk\/3-trin-til-en-vellykket-emballagestrategi\/\">F\u00e5 tips til en bedre emballagestrategi<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-550519d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"550519d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-117b4baf\" data-id=\"117b4baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f71ca1c elementor-widget elementor-widget-image\" data-id=\"f71ca1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Shippingbox_Oleana-1260x320-2.jpg\" title=\"\" alt=\"Oleana shipping box\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fafe5da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fafe5da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4aaf1c03\" data-id=\"4aaf1c03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21b8139f elementor-widget elementor-widget-heading\" data-id=\"21b8139f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emballagedesign p\u00e5virker kundernes opfattelse og k\u00f8bsbeslutninger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156f6ef7 elementor-widget elementor-widget-text-editor\" data-id=\"156f6ef7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Emballagen har en stor effekt i forhold til, hvordan kunderne opfatter produktets v\u00e6rdi og funktionalitet<\/a>\u00a0. Hvis emballagen er attraktiv, vil det ogs\u00e5 smitte af p\u00e5 produktet, som s\u00e5 ogs\u00e5 vil fremst\u00e5 attraktivt. Opfattelsen af emballagekvalitet smitter derfor af p\u00e5 oplevelsen af produktkvaliteten, og det p\u00e5virker ogs\u00e5 k\u00f8bsvilligheden.\u00a0<a href=\"https:\/\/www.arka.com\/blog\/effects-packaging-consumers-buying-decisions\" target=\"_blank\" rel=\"noopener\">Et studie viser, at hvis en emballage forringes kvalitetsm\u00e6ssigt, vil en stor procentdel af forbrugerne forlade brandet eller skifte til et andet brand<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46cd0a6c elementor-widget elementor-widget-text-editor\" data-id=\"46cd0a6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>55% vil ikke k\u00f8be fra brandet igen, hvis emballagen er d\u00e5rlig<\/li><li>36% vil skifte brand, hvis emballagen ikke lever op til forventningerne<\/li><li><a href=\"https:\/\/blog.drupa.com\/de\/how-product-packaging-affects-buying-decisions\/\" target=\"_blank\" rel=\"noopener\">52% vil k\u00f8be igen, hvis de f\u00e5r produkter i god emballage<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a27952b elementor-widget elementor-widget-text-editor\" data-id=\"a27952b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I butikken har kunden alle muligheder for at f\u00e5 en sansefuld oplevelse. Tag for eksempel en lysestage, der st\u00e5r i en butik.<\/p><p>Designeren til lysestagen har h\u00f8jst sandsynligt t\u00e6nkt p\u00e5 b\u00e5de farve, form og v\u00e6gt. Samtidig har den butiksansatte t\u00e6nkt over, hvordan lysestagen skal st\u00e5 p\u00e5 hylden, i hvilken kombination af andre varer, og hvordan lyset skal v\u00e6re i displayet. Det giver et hav af sanser for kunden og har stor indflydelse p\u00e5 kundens k\u00f8bsadf\u00e6rd.<\/p><p>T\u00e6nk s\u00e5 p\u00e5 den samme situation i e-commerce. Her kan du ikke se eller fornemme produktet, inden du k\u00f8ber det \u2013 og dit f\u00f8rste m\u00f8de med produktet er, n\u00e5r det kommer med posten og er i emballagen. Det er vigtigt, at oplevelsen fra websitet tages med over i den fysiske dimension. Begejstringen og interessen ved varen videref\u00f8res til n\u00e5r kunden pakker sine varer ud. Den samlede kundeoplevelse kan formes af sanseindtryk, s\u00e5som:<\/p><ul><li>dufte<\/li><li>ber\u00f8ring<\/li><li>lyd<\/li><li>udseende<\/li><\/ul><p><br \/>Det er derfor alle elementer, du skal t\u00e6nke med i designet til din emballage, og som skal passe til den m\u00e5de, dit brand skal opfattes p\u00e5.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7eef17ec\" data-id=\"7eef17ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b6a65 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f7b6a65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-HAPPY-MINT-2.jpg\" title=\"\" alt=\"Happy Mint 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bbbe4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bbbe4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20985bcc\" data-id=\"20985bcc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9002b34 caption-left-indent elementor-widget elementor-widget-image\" data-id=\"9002b34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/baeredygtighed-1260x320-1.jpg\" title=\"\" alt=\"FSC label\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-264b7a3a li-bullet-mgbtm elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"264b7a3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3acbc0d3\" data-id=\"3acbc0d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52482f0 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"52482f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-BLUE-SERENITY-left-3.jpg\" title=\"\" alt=\"Circles Blue Serenity left 3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54e37d33\" data-id=\"54e37d33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44a3a6fa elementor-widget elementor-widget-heading\" data-id=\"44a3a6fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emballagen har stor betydning for brandoplevelsen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74dfbc15 elementor-widget elementor-widget-text-editor\" data-id=\"74dfbc15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En stor del af emballagedesignet handler om dit brandimage. Brandoplevelsen handler nemlig ikke kun om selve produkterne og markedsf\u00f8ringen, men ogs\u00e5 om selve emballagen. Det er altafg\u00f8rende, at der er en relation mellem emballagen, produktet og dit brand.<\/p><p>Kunderne kan hurtigt blive forvirrede, hvis deres forestilling om brandet og det, de modtager, er forskelligt. Du skal se emballagen som outfittet til produktet. Det er det, du ser f\u00f8rst, og det er derfor afg\u00f8rende, at det afspejler dit brand. Der er mange ting, som har indflydelse p\u00e5, hvordan dit brand bliver opfattet. N\u00e5r emballagen er i h\u00f8j kvalitet, og designet er godt, kan du styrke brandoplevelsen for kunden.<\/p><p>Det kan have en effekt p\u00e5 kundens loyalitet og tilfredshed med dit brand.\u00a0<a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">De positive reaktioner, som kunden har i forhold til emballagedesignet, kan derfor ogs\u00e5 have indflydelse p\u00e5 opfattelsen af brandet<\/a>. S\u00f8rg derfor for, at din emballage afspejler dit brand hele vejen igennem \u2013 ikke kun udseendem\u00e6ssigt, men ogs\u00e5 med henblik p\u00e5 alle de omkringliggende faktorer, som eksempelvis kundens sanser, f\u00f8rsteh\u00e5ndsindtryk og oplevelse.<\/p><p>Det kunne for eksempel ogs\u00e5 v\u00e6re en faktor som b\u00e6redygtighed. B\u00e6redygtighed kan netop v\u00e6re med til at brande din virksomhed, da det fort\u00e6ller noget om dine kernev\u00e6rdier. Hvis du er b\u00e6redygtig p\u00e5 den ene eller anden m\u00e5de, kan det derfor v\u00e6re oplagt at vise det i eller p\u00e5 din emballage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fa1a2f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fa1a2f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b613b27\" data-id=\"6b613b27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dd61fcb caption-left-indent elementor-widget elementor-widget-image\" data-id=\"6dd61fcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/shopping-online-1260x320-1.jpg\" title=\"\" alt=\"shopping online\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28bf8d18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28bf8d18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e229e17\" data-id=\"2e229e17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcb61 elementor-widget elementor-widget-heading\" data-id=\"fcb61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">F\u00e5 positiv ROI p\u00e5 din emballage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0517a3 elementor-widget elementor-widget-text-editor\" data-id=\"3d0517a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ptr.fi\/Raportit\/PTR_62_Valuepack.pdf\" target=\"_blank\" rel=\"noopener\">I en rapport lavet af Package Testing &amp; Research blev der fundet en sammenh\u00e6ng mellem gode emballageoplevelser og villigheden til at betale mere for produktet.<\/a>\u00a0<\/p><p>Rapporten tager udgangspunkt i et fors\u00f8g med design af emballage, der er b\u00e5de interessant, i\u00f8jnefaldende, praktisk og nem at huske i forhold til brandet. Her er fokus p\u00e5 emballagens brugeroplevelse i forhold til, hvor meget forbrugerne er villige til at betale for produktet. Brugerne skulle b\u00e5de kigge p\u00e5 det visuelle udtryk og brugen af emballagen. Resultatet var, at hele 57 % af forbrugerne gerne vil betale mere for produktet, hvis det er pakket ind i en gennemf\u00f8rt og l\u00e6kker emballage, der b\u00e5de er praktisk (nem at \u00e5bne og lukke og genanvendelig), men ogs\u00e5 er designet visuelt flot med en unik oplevelse for kunden.<\/p><p>Forbrugerne er derfor uden tvivl villige til at betale mere for produkter, der har en bedre emballage. Det skal du have med i dine overvejelser, n\u00e5r du skal lave din emballagestrategi og finde ud af, hvor meget du vil investere i din e-commerce-emballage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e50b818 elementor-widget elementor-widget-image\" data-id=\"e50b818\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"476\" height=\"486\" src=\"https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2021\/10\/Diagram-Villighed-til-at-betale.jpg\" class=\"attachment-large size-large wp-image-184992\" alt=\"Villighed til at betale mere emballagedesign diagram\" srcset=\"https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2021\/10\/Diagram-Villighed-til-at-betale.jpg 476w, https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2021\/10\/Diagram-Villighed-til-at-betale-294x300.jpg 294w, https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2021\/10\/Diagram-Villighed-til-at-betale-103x105.jpg 103w, https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2021\/10\/Diagram-Villighed-til-at-betale-20x20.jpg 20w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Villighed til at betale mere ift. emballagedesign.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d00bb5a elementor-widget elementor-widget-text-editor\" data-id=\"4d00bb5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Emballage er ofte en mindre investering sammenlignet med andre produktomkostninger. Alligevel ser vi gang p\u00e5 gang, at emballagen p\u00e5virker forbrugernes k\u00f8bsbeslutninger. Du skal derfor se emballage som en vigtig investering.\u00a0<\/p><p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Emballagens v\u00e6rdi altid bestemmes af kunden og ikke af dig som producent eller designer.<\/a>\u00a0Hvis ikke f\u00e5r en emballage med den \u00f8nskede kvalitet, oplevelse og det \u00f8nskede design, opn\u00e5r du ingen v\u00e6rdi, og s\u00e5 g\u00e5r investeringen tabt. Du f\u00e5r alts\u00e5 kun positiv ROI med bedre emballage, der lever op til kundens forventninger.<\/p><p>Du kan sikre, at emballagen lever op til kundens forventninger ved at s\u00f8rge for at kende til deres pr\u00e6ferencer og skabe et design, der matcher brandets image og som netop er mere end bare en brun papkasse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-43708d31\" data-id=\"43708d31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc6ab68 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4dc6ab68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-HAPPY-MINT-4.jpg\" title=\"\" alt=\"circles Happy MInt 4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df1aed5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df1aed5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a255cdf\" data-id=\"a255cdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-822c6da elementor-widget elementor-widget-image\" data-id=\"822c6da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Packaging_materiel_mix-1260x320-1.jpg\" title=\"\" alt=\"MIxed packaging\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21804bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21804bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-164b0ba\" data-id=\"164b0ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4da094f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4da094f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-BLUE-BAM-left-5.jpg\" title=\"\" alt=\"Circles Blue Bam left 5\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66dc1e7\" data-id=\"66dc1e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2a6f53 elementor-widget elementor-widget-heading\" data-id=\"b2a6f53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hvordan skaber du en bedre emballage?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47084f2 elementor-widget elementor-widget-text-editor\" data-id=\"47084f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det kan v\u00e6re sv\u00e6rt at vurdere, hvad en bedre emballage er, men ofte h\u00e6nger det sammen med emballagens egenskaber, da den har indflydelse p\u00e5 opfattelsen af produkt og brandkvalitet. N\u00e5r det g\u00e6lder kvalitetsemballage, er der mange faktorer, som spiller ind.<\/p><p>Du skal s\u00f8rge for at have h\u00f8j billedopl\u00f8sning, sikre at trykket er konsistent, og at selve materialet er holdbart. Det kan have indflydelse p\u00e5, hvordan emballagen kan f\u00f8les for kunden. Der er i dag mange muligheder for at skabe nye og interessante emballager, som kan have en positiv indflydelse p\u00e5 kundens helhedsoplevelse af produktet. Det kan v\u00e6re oplagt at tage udgangspunkt i netop de elementer, der er til stede i den fysiske butik, herunder look, farver, materialer, teksturer og atmosf\u00e6re. Igen g\u00e6lder det om at se emballagedesignet som det middel, der skal erstatte den fysiske butiksoplevelse.\u00a0<\/p><p><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">Vi kan alts\u00e5 sl\u00e5 fast, at emballage ikke bare er en praktisk funktion, men ogs\u00e5 et marketingsv\u00e6rkt\u00f8j<\/a>, der har indflydelse p\u00e5, hvordan kunderne opfatter produktet, hvor meget de vil betale for det, og hvordan de anmelder det samlede produkt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6473e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6473e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1f3d4f\" data-id=\"f1f3d4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f1ca48 elementor-widget elementor-widget-image\" data-id=\"9f1ca48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/E-commerce_Box_Open_box_Lupin-Sun-Rise1260x320-1.jpg\" title=\"\" alt=\"Branded shipping box\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-352edb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"352edb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-274a661\" data-id=\"274a661\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35d12c4 elementor-widget elementor-widget-heading\" data-id=\"35d12c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips til design af effektiv emballage, der skiller sig ud hos forbrugerne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f537c elementor-widget elementor-widget-text-editor\" data-id=\"f4f537c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8t7nfcs elementor-section-boxed elementor-section-height-default\" data-id=\"d8t7nfcs\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-knjisq0r\" data-id=\"knjisq0r\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-baixm5l elementor-widget elementor-widget-text-editor\" data-id=\"baixm5l\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">Brug farver og m\u00f8nstre<\/h3><p>Flere studier om k\u00f8bsadf\u00e6rd har vist, at farverne p\u00e5 emballagen er en vigtig faktor, n\u00e5r det g\u00e6lder om at tiltr\u00e6kke kundernes opm\u00e6rksomhed. Hvis du vil have en succesrig emballage, skal du alts\u00e5 skille dig ud med dit farvevalg. Den klassiske, brune papkasse skal nyt\u00e6nkes, og det kan farver og m\u00f8nstre v\u00e6re med til. Du kan fange din m\u00e5lgruppes opm\u00e6rksomhed med et s\u00e6rligt ikon, et i\u00f8jnefaldende m\u00f8nster eller en farve, der repr\u00e6senterer dit brand.<\/p><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">V\u00e6r konsekvent<\/h3><p>Det nytter dog ikke at v\u00e6re i\u00f8jnefaldende, hvis dine kunder har glemt dig, n\u00e6ste gang de skal k\u00f8be noget. Derfor g\u00e6lder det om at v\u00e6re genkendelig i dit design. Lad dit brands kendetegn skinne igennem \u2013 helt inde fra selve produktet og ud til forsendelsesmaterialet. Der skal v\u00e6re en sammenh\u00e6ng, s\u00e5 kunden ikke bliver forvirret over pakkens ydre og indre. S\u00f8rg derfor for, at det f\u00f8rn\u00e6vnte m\u00f8nster, ikon eller den f\u00f8rn\u00e6vnte farve bliver brugt ens og p\u00e5 al din emballage \u2013 ogs\u00e5 n\u00e5r du g\u00e5r fra \u00e9n st\u00f8rrelse eller type af produkt til et andet. Din emballage skal kunne genskabe den samme f\u00f8lelse hos kunden, ligegyldigt hvilket produkt og hvilken emballage de st\u00e5r med i h\u00e6nderne.<\/p><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">Fort\u00e6l en historie med dit design<\/h3><div class=\"dePhmb\"><div class=\"eyKpYb\" data-language=\"en\" data-original-language=\"da\" data-result-index=\"0\"><div class=\"J0lOec\">Udpakningen af produktet skal som sagt v\u00e6re en oplevelse for kunden og er en god m\u00e5de at skabe en oplevelse p\u00e5 er ved storytelling. S\u00f8rg derfor for, at din emballage p\u00e5 den ene eller anden m\u00e5de inkorporerer en historie. Det kunne v\u00e6re en historie om kvalitet eller en historie om b\u00e6redygtighed, som du tydeligg\u00f8r p\u00e5 emballagen. Det kan ogs\u00e5 v\u00e6re en historie, der knytter sig til produktet eller processen bag produktet. M\u00e5ske er produktet fremstillet af et helt s\u00e6rligt materiale, eller m\u00e5ske er det lavet under gode arbejdsvilk\u00e5r i Sydamerika. F\u00e5 historien frem p\u00e5 emballagen gennem tekst, farver, udformning eller lignende.\u00a0<\/div><\/div><\/div><h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"16\" data-lineheight=\"19.2px\">Fremh\u00e6v b\u00e6redygtighed<\/h3><div class=\"dePhmb\"><div class=\"eyKpYb\" data-language=\"en\" data-original-language=\"da\" data-result-index=\"0\"><div class=\"J0lOec\">Flere og flere forbrugere g\u00e5r bevidst efter produkter og emballage, der er b\u00e6redygtigt. Hvis din emballage er produceret med b\u00e6redygtighed i fokus, kan du unders\u00f8ge, hvordan det kan komme til udtryk p\u00e5 din emballage. Hvis du eksempelvis har en emballage, som er lavet af FSC\u00ae-certificeret materiale, kan du f\u00e5 certificeringen til at fremg\u00e5 som en del af designet. S\u00e5 kan dine kunder nemt se, at du er med til at sikre naturen ved at fremme ansvarlig skovdrift.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c45707a\" data-id=\"c45707a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9740a15 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"9740a15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/Module-9_Pic-CRISPY-SUN-6.jpg\" title=\"\" alt=\"Circles Crispy Sun 6\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d68f39f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d68f39f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0d1d97\" data-id=\"a0d1d97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b01dbce elementor-widget elementor-widget-text-editor\" data-id=\"b01dbce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8t7nfcs elementor-section-boxed elementor-section-height-default\" data-id=\"d8t7nfcs\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-knjisq0r\" data-id=\"knjisq0r\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-baixm5l elementor-widget elementor-widget-text-editor\" data-id=\"baixm5l\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"dePhmb\"><div class=\"eyKpYb\" data-language=\"en\" data-original-language=\"da\" data-result-index=\"0\"><h3 class=\"J0lOec\">Referencer:\u00a0<\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"elementor-section elementor-top-section elementor-element elementor-element-zy7vqy4 elementor-section-boxed elementor-section-height-default\" data-id=\"zy7vqy4\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-qbqlxm57\" data-id=\"qbqlxm57\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-4lsugql elementor-widget elementor-widget-text-editor\" data-id=\"4lsugql\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><a href=\"http:\/\/www.diva-portal.org\/smash\/get\/diva2:1439271\/FULLTEXT01.pdf\" target=\"_blank\" rel=\"noopener\">\u201cCustomer experience through packaging in an online context\u201d, Linn\u00e6us University<\/a>\u00a0\u201cValue of Good Packaging\u201d, 2018:\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/value-good-packaging-hannah-giro\/\">https:\/\/www.linkedin.com\/pulse\/value-good-packaging-hannah-giro\/<\/a>\u00a0<br \/>The Effects of Packaging on Consumers\u2019 Buying Decisions\u201d:\u00a0<a href=\"https:\/\/www.arka.com\/blog\/effects-packaging-consumers-buying-decisions\">https:\/\/www.arka.com\/blog\/effects-packaging-consumers-buying-decisions<\/a>\u00a0<br \/>\u201cHow product packaging affects buying decisions\u201d:\u00a0<a href=\"https:\/\/blog.drupa.com\/de\/how-product-packaging-affects-buying-decisions\/\">https:\/\/blog.drupa.com\/de\/how-product-packaging-affects-buying-decisions\/<\/a>\u00a0<br \/><a href=\"https:\/\/ptr.fi\/Raportit\/PTR_62_Valuepack.pdf\" target=\"_blank\" rel=\"noopener\">\u201cTools for Creating and Measuring the Value in Packaging\u201d, Package Testing &amp; Research, 2016<\/a><\/div><\/div><div>\u00a0<\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31b9830d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31b9830d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bd0fe1e\" data-id=\"7bd0fe1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-182f7b07 elementor-widget elementor-widget-contact-form\" data-id=\"182f7b07\" data-element_type=\"widget\" data-widget_type=\"contact-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"contact-form-container newsletter style2 pink\">\r\n                    <div class=\"block-title-wrapper\">\r\n                <h3 class=\"block-title\">Lad os tale sammen<\/h3>\r\n            <\/div>\r\n                    <div class=\"form-content-wrapper\">\r\n                <div class=\"block-ellipse\"><\/div>\r\n                <div class=\"form-row v1\">\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-icon-wrapper\">\r\n                                                    <\/div>\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <p>Vi h\u00f8rer gerne fra dig, hvis du har sp\u00f8rgsm\u00e5l eller har brug for et tilbud. Udfyld denne formular, og en af os vil kontakte dig hurtigst muligt.<\/p>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                    <div class=\"form-column\">\r\n                        <div class=\"form-desc-wrapper\">\r\n                            <div class=\"form-desc\">\r\n                                <div class='_form_177'><\/div><script type='text\/javascript' src='https:\/\/scanluxpackaging.activehosted.com\/f\/embed.php?static=0&id=177&69E2D4BC1C108&nostyles=1&preview=0'><\/script>                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19dc2982 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"19dc2982\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38f5075f\" data-id=\"38f5075f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42de23 elementor-widget elementor-widget-crosslinking-headline\" data-id=\"42de23\" data-element_type=\"widget\" data-widget_type=\"crosslinking-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"crosslinking-headline-wrapper\">\r\n                \r\n                                            <div class=\"container\"><h2 class=\"crosslinking-title\">Andre historier<\/h2><\/div>\r\n                                        <div class=\"crosslinking-headline-outer-wrapper\">\r\n                        <div class=\"container crosslinking-headline-inner-wrapper\">\r\n                            <div class=\"crosslinking-headline-column-one\">\r\n                                <div class=\"crosslinking-headline-one\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/dk\/7-ting-du-skal-vide-naar-du-vaelger-emballage-guide\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/7-ting-du-skal-vide.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">Artikel<\/p>\r\n                                                                                <a href=\"https:\/\/scanlux-packaging.com\/dk\/7-ting-du-skal-vide-naar-du-vaelger-emballage-guide\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">7 ting du b\u00f8r vide, n\u00e5r du v\u00e6lger emballage<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p>Det er vigtigt at bruge tid p\u00e5 at skabe emballage, der viser dit brand og dets v\u00e6rdier. Uanset om du skal bruge gavepapir, gave\u00e6sker eller forsendelses\u00e6sker, s\u00e5 er der mange ting du skal tage stilling til, n\u00e5r du v\u00e6lger emballage til din virksomhed. I denne guide giver vi dig 7 ting du b\u00f8r vide, n\u00e5r du v\u00e6lger emballage.<\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/dk\/7-ting-du-skal-vide-naar-du-vaelger-emballage-guide\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">L\u00e6s mere<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                                <div class=\"crosslinking-headline-two\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/dk\/creative-lab\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/dk\/wp-content\/uploads\/sites\/2\/2021\/10\/Designer-tegner.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                        <p class=\"crosslinking-headline-title-spacer\"><\/p>\r\n                                                                                    <p class=\"crosslinking-headline-caption\">Creative Lab<\/p>\r\n                                                                                <a href=\"https:\/\/scanlux-packaging.com\/dk\/creative-lab\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Design er n\u00f8glen<\/p>\r\n                                        <\/a>\r\n                                                                                <div class=\"crosslinking-headline-content\"><p><span data-sheets-root=\"1\">Lad os invitere dig ind i en verden af farvetrends og m\u00f8nstre, fantastiske materialer, innovative designs og b\u00e6redygtige tilvalg.<\/span><\/p><\/div>\r\n                                                                                                                        <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/dk\/creative-lab\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">BES\u00d8G CREATIVE LAB<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                            <div class=\"crosslinking-headline-column-two\">\r\n                                <div class=\"crosslinking-headline-three\">\r\n                                    <a href=\"https:\/\/scanlux-packaging.com\/dk\/overvej-dette-naar-du-vaelger-emballageleverandoer\/\"  nofollow>\r\n                                        <div class=\"crosslinking-headline-image-wrapper\" style=\"background-image: url( https:\/\/scanlux-packaging.com\/wp-content\/uploads\/2021\/10\/how-to-choose-packaging-supplier.jpg )\"><\/div>\r\n                                    <\/a>\r\n                                    <div class=\"crosslinking-headline-content-wrapper\">\r\n                                                                                    <p class=\"crosslinking-headline-caption\">Artikel<\/p>\r\n                                                                               \r\n                                                                                    <a href=\"https:\/\/scanlux-packaging.com\/dk\/overvej-dette-naar-du-vaelger-emballageleverandoer\/\"  nofollow>\r\n                                            <p class=\"crosslinking-headline-title\">Hvad er op og ned, n\u00e5r du skal v\u00e6lge emballageleverand\u00f8r?<\/p>\r\n                                            <\/a>\r\n                                                                                                                        <div class=\"crosslinking-headline-content\"><p>Det er vigtigt, at du g\u00f8r dig de rette overvejelser om hvad der er vigtigst for din forretning inden du kontakter en emballageleverand\u00f8r. Her giver vi dig et overblik over hvad du b\u00f8r overveje og hvad du skal sp\u00f8rge din leverand\u00f8r om.<\/p><\/div>\r\n                                             \r\n                                                                                <a class=\"crosslinking-headline-read-more  btn-scanlux-flat right-arrow\" href=\"https:\/\/scanlux-packaging.com\/dk\/overvej-dette-naar-du-vaelger-emballageleverandoer\/\"  nofollow><span class=\"crosslinking-headline-read-more-text force\">L\u00e6r mere<\/span><\/a>\r\n                                    <\/div>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I dag k\u00f8ber flere og flere deres produkter online, og e-commerce er blevet st\u00f8rre og vigtigere end nogensinde. Det betyder, at kunderne sj\u00e6ldnere er fysisk til stede ved deres k\u00f8b. Det betyder ogs\u00e5, at emballagen bliver en vigtig m\u00e5de at kommunikere med kunderne p\u00e5. N\u00e5r kunderne ikke vil komme til butikken, m\u00e5 butikken komme ind [&hellip;]<\/p>\n","protected":false},"author":51937,"featured_media":169134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[4439],"tags":[],"class_list":["post-184595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-handelsemballage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G\u00e5 fra brun papkasse til brandoplevelse | Scanlux Packaging<\/title>\n<meta name=\"description\" content=\"Emballagen kan v\u00e6re din kundes f\u00f8rste indtryk af dit brand, n\u00e5r de handler online. 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